What kind of smart TV is the best? What kind of smart TV is the most cost-effective? In the domestic intelligent television industry "surging" in the present, the lack of a unified evaluation of intelligent television standards, so that consumers at a loss.
A few days ago, tiger sniff nets made a bold attempt to 100 of IT professionals to solicit opinions, after the summary commissioned by the survey company number 100 to accept 10,000 consumers vote, and finally determine the operation of convenient, interconnected, human memory, such as 10 major functional standards to become consumers very much valued and the inner needs of important standards This "People 10" is also the world's first private to determine the standard, its release, so that consumers in the face of the choice of smart TV has a clear enough to reference the basis. It is of great significance to promote the intelligent competition of manufacturers and enhance the consciousness of consumers ' choice.
At the same time, in accordance with the "People 10" in the first domestic smart television test, Hisense 55-inch VIDAATV to 9 test indicators first to win the championship.
The evaluation system of intelligent TV needs to be unified
2013, the intelligent television industry is undergoing a profound change-the rapid development of intelligent television, traditional players and new players are building different competitive advantages and business chain.
According to the information, 2013 years ago 5 months, smart TV sales accounted for more than 50%, and 70% of consumers said the future will choose "Smart Machine." The proportion of smart TVs is expected to exceed 90% by 2015.
However, there is still no uniform standard for the evaluation system of intelligent television; new technologies and applications are reshaping the television industry, but the poor activation rate of smart TV is still a common dilemma for the industry.
The data shows that the overall active rate of domestic intelligent TV is less than 27%. All kinds of smart TV in the market are dazzling, in the uneven technical equipment and a variety of functional settings, consumers at a loss. Consumers are not familiar with intelligent TV and are not satisfied with it.
In addition to tablets and mobile phones, how can smart TV become a new terminal for home entertainment rather than a marketing gimmick, and how to maximize user value? In the industry's view, the rapid unification of evaluation system is particularly important.
Intelligent experience "People 10" baked
What kind of function is intelligent? What is the root of intelligence? The country has not been standard, the industry is also a lack of conclusive.
Recently, the Tiger Olfactory network officially in the name of the third party to consumers to test the intelligence of intelligent TV "10", this is the world's first private to determine their own standards.
It is understood that Tiger olfactory network for 100 of IT professionals widely consulted, after the summary commissioned survey company number 100 to accept 10,000 consumers vote, and finally determined the "ten standards." The 10 most expect intelligent experience, such as starting speed, switching speed, multitasking, multi-screen interaction, number of application software, live viewing experience, VOD experience, UI interface design experience, appearance experience, remote control experience, etc.
"Ten standards", close to the consumer experience is undoubtedly the core. Easy to operate, interconnection, human memory, such as the 10 major functional standards of consumers are highly valued and the inner need of an important standard.
For example. Fast is to give users the first "benefit point", because the pre-installed system is too much and do not optimize, after the boot TV slow, user waiting time is too long, affecting the user experience. Therefore, the length of the boot time is the first step to examine the product intelligence.
At the same time, the intelligent television integrates the television, the video, the game, on demand and so on more tasks. The current task of switching between the complex, users are very distressed. Therefore, "switching speed" is the fundamental of intelligence, is an important indicator of the user's inner concern.
Therefore, "power-on wait Time", "function switching convenience", "multitasking level" has become "people 10" in the three standards.
The level of product intelligence is also reflected in the number of software applications built into the smart TV. The more the relevant application software capacity, the more users will get. Similarly, lets the user experience the multi-screen interactive fun, is the television intellectualization degree a new embodiment. Therefore, as a living room multimedia center, can with the tablet computer, mobile phones and other mobile devices to exchange, sharing, but also the assessment of TV intelligent experience an important indicator.
"People 10" under the first PK: Hisense won
In the "People 10" out of the same time, according to the private standards of the smart television test also began. It is understood that this is the first test of intelligent television in China.
On the afternoon of June 25, the Tiger sniffing network invited 13 professionals from the field of intelligent television to jointly test the best-selling and most mainstream intelligent TV products in the 6 market, to examine and judge the performance of the products with a professional eye, and to make the most pertinent evaluation to the product from the perspective of the experienced person.
It is understood that the above detected television by the initiator tiger sniffing net in Beijing suning appliance public Purchase. The prices of six brands range from 8199 to 12999 yuan.
The above 13 it people in more than 10 news media and Beijing Oriental Notary Office on-site supervision and Notarization, in the top ten of the data, Hisense, Skyworth, Tcl and Samsung, Sony, Sharp six brand new Smart TV from the quantitative and qualitative two parts of the "who is the most intelligent?" Public assessment. The choice of the above six brands is based on the current market situation; From the statistics of China and Hong Kang, 2013 1 ~ May, the total market share of the six brands of TV is 66.52%.
It is understood that it is according to the above "people 10" standard, the evaluation is divided into 10, using scoring system, each score range of 0~6 points, a full score of 60 points. The moderator announces each test rule, process, grading criteria, and tests each. The evaluation project is divided into two parts: quantitative test and qualitative test. The quantitative test part is performed by the judges, the results of measurement, the referee supervision, according to the test results in the interval corresponding to the corresponding score. Qualitative testing part of the scoring system, 6 groups of judges to experience the test, according to experience, each group of judges to each television rating.
In the industry's view, this stand in the general consumer position of the experience test, help manufacturers to draw opinions, promote products to maximize user value, the future of smart television industry or benefit.
The end result is that Hisense 55-inch VIDAATV won the championship with 9 test metrics first.
In the industry's view, this also with Hisense Vidaatv current demand situation fit. In the first April 17, May in the Chinese market after the mass listing, Hisense Vidaatv break the traditional TV control mode of the fast control and a key in place, waterfall speed selection of the good experience, opened the "simple" smart TV new start.
In this product hot-driven, Hisense Intelligent TV market share increased by 1% to 16.13%, continue to consolidate the market's first position. And more let Hisense self-confidence is: in the industry overall activation less than 40% background, VIDAA activation rate and active degree are more than 90%.
Attached: Intelligent TV intelligent Experience "ten standards"
Power-on Wait Time
Fast is the first "benefit point" to the user. Because the pre-installed system is too many and does not optimize, after the boot TV runs slowly, the user waits the time to be too long, affects the user experience. Therefore, the length of the boot time is the first step to examine the product intelligence.
Ease of function switching
Intelligent TV integrates more tasks such as TV, video, game and on demand. The current task of switching between the complex, users are very distressed. Therefore, "switching speed" is the fundamental of intelligence, is an important indicator of the user's inner concern.
Intelligent Application Richness
Obviously, the number of built-in application software of Intelligent TV is the embodiment of the degree of product intellectualization. The more the relevant application capacity, the more users will get.
Live TV Experience
Smart TV must first be a TV. Therefore, direct broadcast of the fast, smooth and user-friendly design is the king of live experience.
The degree of intelligence on-demand online
In the mass of video library on demand is the most common features of intelligent TV users. On-demand speed, the degree of human memory and the ability to recommend to the owner of the favorite program is the main performance of the on-demand experience.
Multitasking level
can be fast and accurate multi-task processing to meet the needs of users of a variety of tasks and not delay, is the level of product intelligence.
Product UI Design Level
UI is the interface between users and tools, is the embodiment of product design ideas. Human-computer interaction, simple operation logic, aesthetic interface affect the consumption experience.
Media decoding capability
Smart TV will eventually become a living room entertainment center. Therefore, it is very important to decode and play all kinds of video, HD movies, u disk photos, music TV and so on.
Remote control understands human nature
The higher the level of intelligence, the more complex the remote control, has become the industry common problems. Therefore, whether the Man-machine interaction function, whether to do a large key subtraction, whether feel comfortable, responsive, consumers pay more and more attention to this indicator.
Screen interconnection capability
As the living Room Multimedia Center, can with the tablet computer, the handset and so on the mobile Equipment mutual exchange, the sharing, lets the user experience the multiple screen interactive fun, is a new manifestation of the television intellectualization degree.