What the hell is O2O?

Absrtact: When we are discussing O2O, what is O2O? O2O is the premise of the Business information and networking, to solve these two points, in order to enable businesses and public Internet to achieve information and process docking. Previously, there were two problems with information systems at the bottom of the business:

When we are talking about O2O, what is O2O?

O2O is the premise of the Business information and networking, to solve these two points, in order to enable businesses and public Internet to achieve information and process docking. Previously, there were two problems with information systems at the bottom of the business: no awareness of data acquisition (or lack of tools) or how to use existing data. and the Internet platform to do is to give the line diversion of things (typical such as group buying, classified information sites, advertising), the value is very shallow, and lack of barriers.

For example, group buying is the initial appearance of the O2O model, resulting in the result is the consumer and business weak link. Customer loyalty is deposited on the platform rather than the merchant. The goal of the business is to establish their own brand, precipitate their own customers, and the platform to control the flow of the distribution of the goal of conflicting (embodied in the Internet platform and the enterprise software confrontation).

In view of the above problems, the Enterprise era provides catering service enterprises of their own O2O platform, on this basis to optimize the internal control of enterprises, customer management, and ultimately to achieve cost-saving enterprises and increase consumer stickiness, establish brand purpose.

Enterprise ERA products are a set of micro-letter Restaurant + Smart Restaurant hardware and software integrated system. Its hardware facilities include backstage management terminals, flat-panel ordering terminals, smartphones, ticketing machines, cash registers, and commercial WiFi developed by the team, including: booking, ordering, queuing, takeaway management, member incentive systems and smart ordering. In addition, the software is based on the micro-credit development of the store app: micro-letter restaurant, support remote booking, member consumption, online order ordering, payment and so on.

In the product division, the Intelligent restaurant is equivalent to hardware and software enterprise ERP system, focusing on helping merchants optimize service flow to improve efficiency and reduce costs. For example, from the details to optimize the management of the front desk, optimize the communication between the foreground and the kitchen, through the queue equals system to reduce consumer waiting time, reduce the waiter, paper advertising and menu production costs.

Micro-letter restaurant to help businesses build their own marketing channels, the equivalent of a set of CRM system. The restaurant can display new products and preferential information on it, as well as more interaction with consumers through membership discounts, bonus points rebate and reservation service. Through the consumer data collection, such as member consumption records and preferences, so that businesses to consumers more understanding, so as to do more accurate marketing, stimulate two times consumption. However, the enterprise era will not involve specific marketing operations, or provide a tool to open to the merchant to do their own.

At present, the main focus of the era is small and medium-sized businesses back-end operations, trying to avoid the big platform (such as hungry, the United States Regiment) the direct competition relationship. Enterprise Times hope to build such a scene: Merchants through the platform to import passenger flow, enterprise times to help businesses do internal management, strengthen consumer brand stickiness.

The main competitor of the era is the traditional catering management software. These prices are high, the use of poor experience, mostly stand-alone version and data and marketing of the old age products are not closed, is the era of enterprises hope to replace the object.

However, one of the problems that the enterprise has to face directly is the cost of substitution. Newly opened enterprises are easier to adopt the era of such a station packaged service system, but if you want to replace the original management system (from the most original "nothing" to such as ordering meal, queue has been equipped with management software), or have a certain degree of difficulty.

Enterprise era since the introduction of 5 months, in Beijing, Hefei, Xi ' an three cities pilot, has accumulated early users about 1000, and obtained from two personal Angel (former Sina vice president, the current Goldman Sachs executive) and the famous incubation and investment agency 500Startups Investment, The next step will continue to increase research and development input and team building, expand the market. Enterprise ERA CEO Yang is a former Sky network vice President, has product technical background and many years of entrepreneurial experience, the core team is Tencent, Ali and other middle management staff.