What's behind the price/performance ratio the status of domestic thousand-element machine

The original millet mobile phone by virtue of ultra-high hardware configuration and at that time looked at the price of cabbage blood in the mobile phone market, just as other manufacturers scramble in the 2000 yuan this gear, trying to sniper millet, when the red rice suddenly appear really make everyone dumbfounded: Millet is crazy, this configuration really only sell 799 yuan? Like before, there are many followers behind the red rice, even some of them come from the back, such as Glory 3 C, Lenovo Gold fighters and so do all right. For mobile phones below 2000 yuan, profits are already thin. Millet is not to sell mobile phones, rather than sell MIUI, Lei has repeatedly said, for millet, selling hardware is not actually making money, software is the key. 2000 Yuan file Even so, thousand yuan machine profit is conceivable, for manufacturers, the introduction of the thousand-yuan machine is nothing but hope or promote visibility, that is, if the manufacturers of less shipments, the manufacturers are actually not to make money or even will lose money; If the marketing does a good job, it also played a role in promoting visibility. Then we simply from these two aspects to carefully analyze the status of the thousand-yuan machine. Red Rice, Glory 3 C, gold Fighter: fame and fortune with Red rice, Glory 3 C, gold Fighter and ZTE Red Bull as the representative of the rich second-generation very well represents the 699--999 price range of sales status: Fiery. No way, who let their father rich and have the strength, the son of the quality has guaranteed (thousand machine standard), the configuration is also completely enough, the price is so low, if you want to buy a thousand yuan machine to play, I really can not find the reason to reject these several brands. Red Rice later made a red rice note, the price range from 699 to 999. Glory 3C Price is also divided into 798 and 9,982 price, but recently made a 4G version, high price slightly more expensive version (1298). The gold fighter's price is almost two, 788 and 988. Prices are low enough, what about sales? Share a picture here (see figure below) This is not long ago Millet 4 conference in a PPT, from the figure we see, as of July 2014, the Red Rice series is the most sold in the history of millet models, plus red meter note, red Rice series sold more than 20 million units, As the most classic Millet 2 series, but also sold about 17 million units. Glory 3 C and the sales of gold fighters, although there is no specific figures, but we can through the BoE on the two products in the evaluation of the sales of these goods even if not more than red rice, but also will not be less. Millet, Glory, ZTE's thousand-yuan machine advantage is huge, in this price range can be said to be pillars, other brands are also very difficult to constitute a threat, huge sales and good reputation, these brands are really rich and famous. If you have to pick something wrong, that'll only spit trough these several brands in addition to individual models, and there is no open purchase, that is, also have to make an appointment, through the F-code to buy, even if red Rice made a pre-sale, but also 3-4 weeks to ship, the Minister concubine can not wait so long ah ... So it is not surprising that red rice is sold to 1000+ on the Internet.In general, however, these brands launched the thousand-yuan machine this decision, really value. Beidou, small chili, Big Cola: Sell mobile phone easy, the tree word of mouth to say red rice, Glory 3 C, the Golden Warrior these rich second generation, we look again some ordinary. See these rich second generation in the Thousand Yuan machine market to play the wind, to small chili, Big Cola mainly civilian class also want to join the fun, these brands are mostly brand new, many are the followers of millet: high configuration, low prices. These brands with red Rice, glory 3C compared to the lack of brand, dare to spell is the price, Beidou mobile phone even 499 of the models have ... But how many people dare to buy such a mobile phone? Quality does not know clearance, brand awareness is not high, the only people can see only hardware configuration and price, but the glory of 3 C, Red rice configuration is not bad, the price is low enough, it is not found any reason to refuse the glory and red rice to choose them. In fact, if you want to find a reason to choose Beidou, small chili, the spot is also a: the small chili and large cola models have been open to purchase. However, if you want to make a choice, small series would rather choose the pre-sale of red rice, wait for a three or four weeks to wait for three or four weeks. So in fact, the Beidou, small chili, Big cola Such brands are very embarrassing, sales are how much I do not know, but small knitting trough to spit trough, by virtue of ultra-low price, these brands also attract a lot of students party or purchase budget users buy, just and buy red rice, Glory 3C different, choose Beidou, small chili only because the price is low, With no other factors. Maybe in the payment, the user or bite the teeth before clicking OK. Weibo is a very interesting thing, from the microblogging above we can always find a little information, such as the screenshot below, I do not know if you see what? For the Beidou, Pepper, Big cola These brands, only the sales first, even the founder of the Micro-blog is all day snapping, price reduction, then what do you think this company will be? What about the mobile phone the company launched? To sum up, 699 yuan to 999 yuan in the price range of the market is almost red rice, Glory 3 C, gold fighter monopoly, buy this three brands of mobile phone is also enough to rest assured, of course, if you are holding to buy a thousand yuan machine mentality. 499 Yuan to 799 yuan this range is almost Beidou, small chili Such brands of the world, is not spell price? Dare you? The cost of little chili and Beidou is almost just hardware plus marketing, but don't forget the Glory 3 C, red Meter excellent operation experience, thanks to their system optimization, this is also the cost. Finally, a few words, small series really not recommend manufacturers in the Thousand Yuan machine this market blindly dozen price war, this to the benign development of domestic mobile phones does not help, over the longer term, easy to consumers to form a domestic mobile phone is worth a hundreds of pieces of the impression. With the help of Android, homemade mobile phones can be a perfect counter attack, the impact of high-end market, do not die in thousand Yuan machine, wasted this excellent opportunity ah!