What's The Open "poly" for?

What's The Open "poly" for?

December 28, http://www.aliyun.com/zixun/aggregation/7554.html "> Alibaba Group Buy platform, announced a 2012-year open strategy, will be fully open to the cost of millions of active users, and enable the new domain name juhuasuan.com

I have written a "poly cost-effective independent operation behind the business Analysis", and again was confirmed. "Open" the Internet keyword, which was discussed most in 2011, Taobao also practiced this trend with its concrete actions. From 2011 Group Purchase Industry development, the IPO blocked, group buying industry has met a turning point, but also must return to the rational development of the road, no doubt, Ma Yun has this ability to do, also in line with the "create" group buying industry business civilization dream.

As we all know, whether BtoB, CTOC or Btoc, Ali is able to build their own industry leader, of course, in the group buying industry is the same, they also want to make a good job as the industry leader. So what's the deal after the open strategy?

and Alipay, Mall, Amoy, and other business, Poly cost-effective from Taobao independent out, Taobao completed his incubator function, the reason for the open, because only in this way can quickly gather popularity, improve brand sales and sales, and as a platform for operation, has been Ali's strengths, "open strategy" Behind Taobao, should be more opportunities than challenges. Specifically, there are the following points:

1, the rapid establishment of industry leading position

At present, high-peer network, the United States Group Network, full network, such as the first-line group purchase site also formally settled into a cost-effective platform. So whether it's a localized life service provider, or a professional group buying site, we can compete with Taiwan, more products and services for consumers to provide more choices, but also with other group buying website to promote and establish the entire industry standards, very official saying is: "for the entire industry to assume the responsibility."

2, group buying industry towards a more rational direction of development

2011, for most group buying sites, is a year of burning money, at the expense of their own profits at a loss, and may not be able to burn the future, most will die in this winter, can see spring is a very difficult thing, so group purchase must be in the direction of rational development, for customers to bring better products and services at the same time, Oneself must have enough profitability, after the opening of the good will be conducive to group buying industry towards a healthier ideal direction.

And can also be a platform to fulfill the commitment of many group buy site "no reason to refund", "first pay" and other commitments, for consumers is also a guarantee.

3, as a platform and group buying site sharing benefits

Of course, through the flow of Taobao's own platform to import, as well as the platform of the operation, will gather a lot of popularity and sales, and as a life service category of the first group buying platform, then, do not want to profit are very difficult.

4, logistics and other user experience needs to be resolved

The logistics of Electronic business Internet has always been the speed of the industry, affecting the user experience degree.

The establishment of a reasonable internet ecological circle, has always been the dream of Ali, is also Ma Yun to create a new business civilization service important steps, including logistics construction and service is the most important link and step, Ma Yun has been to establish their own logistics and distribution, with a good deal such a platform, Logistics and distribution can be integrated business more possibilities.

2012 Group buying industry, the variables are very large, opportunities are many, especially for the poly cost-effective, open strategy is very meaningful things, not only can make the whole industry towards a more reasonable and healthier direction, at the same time, can also bring more and better products and services to users, in the "open" the internet era, in the gathering cost-effective " Open strategy "In the 2012 years, who is the protagonist, who is the real winner, we wait and see."