What's the strong news client?

From NetEase News client to today's headline, I am on the scene, from the traditional news portal of the mobile transformation, to focus on mobile information start-ups, from the full market to compete commercial company products to state-run media giants such as Xinhua's new attempt, there is a problem always avoid, who is the leader of the industry?

Based on the long-term observation of Mobile information products, the super-prelude judgment, the Tencent news client from behind has established the overwhelming superiority in the user quantity and the content quality aspect. Then the problem came, several major portals also claimed that their clients are the first, the letter who?

Is the question important? Of course it's important! At present, news clients have been pushing ads for half a day has been close to 1.5 million yuan, the list is to collect the money list, the higher the number of ads.

Rank: Tencent News client throw off the competition goods several streets rely on from micro-letter and mobile phone QQ to bring the download, Tencent News client has been in the App Store for free application of the top, become the only one to pick the championship of the information type app. Tencent News at the time of the wind, NetEase, Sina, Phoenix and today's headlines are maintained in the long term between 200-300, Sohu News in 500.

Public data: Who is the most trustworthy? September 2013, Tencent Network held a conference, announced its smart phone end of the overall to heavy user coverage has exceeded 400 million, active users more than 100 million. Among them, Tencent only news client user volume reached 140 million, daily average PV over 600 million.

NetEase in 2014 Q1 earnings report, as of March 31, 2014 NetEase News client cumulative users up to 240 million.

Sohu announced at the end of 2013, Sohu News client has become the industry's largest news class applications, covering users 185 million, active users 70 million.

Which of the above data can be believed? First of all, the use of unconfirmed black-box data or vague concepts is lacking in sincerity. The cumulative users of NetEase, Sohu users active users, are not specified is a real user of their products, or mobile phone installed users (including in use and never used users).

Tencent is also in the acceding head, in the smartphone end of the whole to heavy after the user coverage has exceeded 400 million, active users more than 100 million, which contains micro-letter news and mobile phone QQ news? What is the proportion of news clients?

Look at the above published inflation data, Tencent News client or more dare to blow. Then the question comes, Tencent News client in the user volume of great success, from where?

The Penguin portal for journalism is not a key factor, the first is the huge amount of user accumulated by the parent company. Tencent QQ is the most commonly used PC-side Internet products, Tencent Network is the first portal, these users natural transformation plus a variety of advertising attract, so that Tencent news clients have the first batch of users.

Second, Tencent's mobile product matrix brings users. Tencent has micro-letter and mobile phone QQ two Super app, in micro-mail and mobile phone QQ has Tencent News Plug-ins, which for Tencent news clients brought a huge number of free user groups.

Third, the rich and willing to spend. There is a saying well, if the money is a mistake, Tencent is a wrong again, wrong, in Tencent News client input, has quickly put Sohu and NetEase forced to death.

Tencent News Client is a mobile product of the portal Tencent network, belonging to the OMG (Network Media Business group) in the six major departments of Tencent. As we all know, the OMG is Tencent's internal products the weakest profitability of the most dependent on the line of business, money-making small money, is Tencent other business groups ridiculed the object, why so strong star products can be born in the OMG?

From the product design concept and innovation degree, Tencent News client is really very general. Not like today's headline to lead the trend of intelligent learning and recommendation, there is no NetEase news client main attitude strong interaction (thread). The super-Pioneer believes that its success is in the grasp of users.

A good product, no user equals white blind, a relatively general product, as long as the user can still succeed, this with the market at the door of the stalls selling the fastest is a truth.

Tencent has its own PC and mobile distribution channels are indeed the industry leader, but why Tencent also can not do such as micro-Bo mobile business, Tencent Gaming and social departments have not pushed up business? Obviously, the light is not enough, but also to use.

September, in a meeting of Baidu organization, Super First encounter OMG do mobile promotion of a colleague, to his team has a preliminary understanding. According to him, Tencent internal channel to bring users only half of the total user, the other half from the outside, including manufacturers, brush machines, application stores. The team is also responsible for the promotion of Tencent video, for some time Tencent news and Tencent video in the Apple App Store free list of the first second, from his tone can feel the tooth root itch that tyrants-like domineering.

Mobile Internet age users get more and more expensive, the electricity quotient obtains a user's cost is one hundred or two hundred yuan, the peer-to-peer obtains one recharge user's cost has exceeded 500 yuan, even if is the user obtains the low cost information class mobile product, ten or twenty yuan's cost is also common. If your product is not strong enough, then you have to have a strong enough promotion team.

The era of Robin has gone, the rules of the mobile Internet era have been established, not to mention the promotion program, many traditional media even mobile products have not been made, mobile internet will be abandoned them again.