Dangdang yesterday released the fourth quarter of 2013 results show that to achieve profit, net profits of 21.7 million yuan, net revenue of 1.972 billion yuan, an increase of 22.1%.
Earnings show, Dangdang last four quarter to achieve the first quarter since 2011 the first profit, net profit of 21.7 million yuan, profit rate of 1.1%, net revenue of RMB 1.972 billion yuan, including platform (GMV) Total revenue of 3.667 billion yuan.
Earnings showed that Dangdang's four-quarter operating performance continued to show a high growth trend, exceeding Wall Street expectations.
In the last quarter, Dangdang included platform GMV total revenue of 3.667 billion yuan, an increase of 57% per cent, exceeding the financial expectations of Dangdang three quarter.
Dangdang four quarter to achieve a "business" profit-the elimination of interest income after the main business still achieve profitability, this shows that Dangdang has really returned to profitability track.
2013 years of the Four seasons, Dangdang continued to accelerate to the comprehensive shopping mall, clothing, the increase of 82.5%, the overall department store size continues to large books, and accounted for further increase, accounting for when the overall revenue of 63%.
On the one hand, Dangdang platform overall growth is strong, year-on-year increase of 154%, clothing, baby, home textiles, beauty and other categories of growth are faster, tail goods, flash platform to buy a sudden rise;
On the other hand, the core target category clothing, maternal and infant sustained high growth. Clothing, baby child category growth over the overall growth of the platform, clothing category sales have accounted for more than 50% of the platform GMV.
According to current growth rate, it is expected that the 2014 Dangdang clothing single category sales will be expected to surpass books.
Earnings also showed that Dangdang four quarter refined operating level continued to improve, margin continued to remain high in the stable, up to 17.6%, which is also since the two quarter of 2011, Dangdang margin level continued to rise for 10 consecutive quarters.
2013 Annual results
In fiscal year 2013, when total net revenue was 6.325 billion yuan (about 1.0448 billion US dollars), it grew 21.8% from the previous year.
The annual GMV is 3.7361 billion yuan (about 617.2 million U.S. dollars), up 172.1% from the previous year.
When the number of active users reached 20.9 million, 10.7 million added last year, which grew 34% and 25% respectively. Last year's order volume was about 63.6 million, an increase of 17%.
In fiscal year 2013, when the loss was 142.9 million yuan (about 23.6 million USD), the loss was 443.9 million yuan last year.