When the second generation of "see" Can push the hot e-book market?

When the second generation of "see" Can push the hot e-book market?

Cheung

The industry has been bullish on China's e-book market, when, Han Wang adhere to many years, Shanda also invested heavily, and the ideal goal is still elusive. But we can not conclude that the Chinese electronic books have no money, but the time has not come.

Now that the Amazon Kindle is here and the second generation is on the market, can you change the user's habits and turn it into a paid read? This is not only related to the Kindle and both see the success of the second generation, but also related to the rise and fall of China's e-book industry.

Data show that 2012, digital reading in the world, the United States last year Q1 E-book sales amounted to 282 million U.S. dollars, more than the entity book 230 million dollars. The E-book market in China and the United States seems to be comparable because of differences in policy and culture, but Amazon's Kindle has been on the market after 7.5 million users in the U.S. market. Can you say there is no hope in the Chinese e-book market? If there is no hope, what does the Kindle come in for? If there is no hope, when the why should be pushed to see 1 generations, and push all see 2 generations?

In the past few years, China's E-book market has not been a fire, the main reason is two, one is that the people's digital reading rate is not high, pay reading habit is difficult to develop; first, internet piracy is rife, it provides a lot of convenience for not paying for reading. However, this situation is changing.

From the reader's point of view, user habits determine success or failure. The domestic depth reading crowd is as high as 10 million, is not only the most loyal and reliable consumer group of paper books, but also the huge user group supporting the E-book paying reading. Dangdang's sales of digital books has a forecast, the next 10 years, paper books will also account for 90% share, the remaining 10% is e-books, but also a great opportunity. The decision is how to develop a user's digital reading habits and make them pay. With the popularity of a variety of high-performance mobile terminals, more and more Chinese people began to read through mobile phones or e-books. To cultivate the digital reading habits of users, we need to work together with booksellers, such as Beijing, east and Amazon, to enlarge the E-book market and share its benefits. Dangdang from the cultivation of digital reading began, the implementation of "paper book sales of the digital version of the", through the computer, mobile phones, readers to provide 30% free, and with the sale of paper books, to achieve the bundling of paper books and E-book sales. To be sure, when this is a good way to develop user habits. Once the user has developed the habit of digital reading, it is good to see the Kindle. will have their own huge user base.

Content determines whether the user is willing to pay. Any commodity needs, everything, like, and then expensive will buy. The same is true of books. Users can not buy E-books account, the key to see your content is good, there is no purchase value. In China, Dangdang is the largest network of booksellers, paper books and digital books, the amount of resources, no company comparable. In new books and bestsellers, paper books and e-books overlap more than 75%, enough to attract and meet the needs of the deep reading crowd. At present, when the E-book platform online ebook more than 200,000 kinds of books, including best-selling books and the annual book. With such a wealth of quality content, all look at the cost-performance advantages of winning opponents self-evident. Moreover, the 2 generations also support micro-blogging, voice input, "Shuwang", Alipay payment and other functions, these are the first reader market, will greatly enhance the user's reading and application experience.

In the information age, digital reading is the trend of the Times, China's e-book market has boundless money.