When Weibo encounters a social game: Twitter and Zynga who make money

Source: Internet
Author: User
Keywords Twitter zynga Games
Author: Rich Shrimp "TechWeb report" July 27 news, according to foreign media reports, micro-blog Twitter is red-hot, Twitter phenomenon is puzzling, people are still trying to decode the mystery, but Twitter is not making money.  By contrast, Zynga, a social-gaming maker, has gained hundreds of millions of of dollars in revenue through a variety of popular games. Can you simply say that Twitter is a huge, narcissistic junk-information engine? Or is it a truly revolutionary transformation of communication? Some even suggest using the microblogging service to measure people's attitudes toward instant messaging. Ironically, while all the headlines are left to Twitter, the service is still not making money. The number of Twitter users is more than 100 million, and can be called the biggest thought-sharing site so far. Twitter executives believe that making money is within reach.  But like a song sings: I Am too tired, I have waited too long ... This time the social gaming maker Zynga turned out to have a lot of popular games, such as Mafia Wars, FarmVille. The company has launched so-called social games with social networking sites on the basis of traditional casual gaming.  The gaming maker's game created 500 million of dollars in revenue. Zynga users reach 100 million of the time only half of Facebook. Yes, users fall in love with their games, especially those that need to buy additional software and continue to upgrade. Zynga's small deal (0.99 to $4.99) ended up being a big deal. The company has developed rapidly and plans to recruit another 400 people on the basis of the original 1000 employees.  Who says startups can't create jobs? One of the most notable concerns is Zynga's reliance on social networking Facebook. It can be said that Zynga is a Facebook app, rooted in the Facebook platform. Leaving Facebook? The answer is that the stakes are too high. For example, when users complain about virus-type game upgrades, Facebook responds quickly, allowing users to choose to block spam prompts. What was the result?  Zynga's traffic is down 26%. And Facebook is actively planning to launch the virtual currency "credit". By forcing the application manufacturer to adopt the virtual currency, Facebook gets a 30% split.  Facebook provides the platform, so it's natural to share the results of the app maker, but it doesn't want to scare off partners. Google eyeing the point here, not to mention another company eyeing the enterprise: Google. Google has been trying to find ways to make money through Twitter and Facebook. At the very least, defend current search and network advertising revenue. Google's early efforts were not noticeable, Google launched Google Buzz, but it appears to have resultedVery little.  Google then invested more than 100 million dollars in Zynga, finally getting a slice of the pie. All in all, the new media has brought a new business model that has subverted traditional markets, such as: 1. Zynga: New technologies: social media + traditional markets: casual games = Social Games 2. Huffington Post: New technology: Blog + Traditional market: publication = new Media 3. Google Apps: Technology: Browser Application + Traditional market: Office products = Cloud Computing In addition to the above three, in the field of science and technology there are too many examples, the processing of new things are often calculated in minutes. In the tech industry, everything has been discovered. It's just a matter of market and timing.
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