Where are the mobile internet entrance signs?

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The mobile internet market has been fired hot, all the portals have become a battleground for the enterprise, routers have become extremely important. Because the mobile internet era, a large number of mobile traffic to be routed through the router, which makes routers become the mobile internet era, the most important traffic entry.

Market segments, millet, polar routes and so quickly rooted in the home router market, concerned about the dynamics of friends must be aware of the entrepreneurial myth millet in the market to enter the router, the acquisition of the country's largest commercial Wi-Fi operator----Michael. It is reported that Wiwide's equipment has covered more than 20,000 businesses, more than 20 airports.

The main reason that these flow entrances undoubtedly let millet covet, also explained from the side that the commercial router is an unpredictable big market. Commercial Wi-Fi is the gateway to traffic, but also to the investors who are interested in Wi-Fi start-up. "Commercial Wi-Fi" has become the hottest topic for entrepreneurs in the mobile internet industry.

The domestic commercial Wi-Fi operators, like springing up, made the investors in the emerging market feel like they were entering a maze without signs. Helpless, now playing "commercial Wi-Fi Marketing" banner of enterprises too much, service mode is also different, can not be analyzed. But we can take a look at the common commercial Wi-Fi business model, which is the most likely to become the entrepreneur's "gold import" business model.

Guide Fan mode

A small number of service charges are the business model of a commercial Wi-Fi operator, turning customers or connecting Wi-Fi people into business fans. In fact, this is a form of CRM, in the login interface, enter the customer's mobile phone number and other contact methods, to guide the business and customers to establish a link between the increase in customer stickiness. This is not easy to achieve in the traditional consumption pattern.

This model for customers, you can always get the latest preferential information, at the store to log in there will be free fast Wi-Fi network, but also more convenient to share a good consumer experience to friends and relatives.

For businesses, this can be very easy to do old customer marketing, know what people to spend, what to consume, and even according to data analysis can know what TA may also consume. can also be accurate push information, and those who feed the roadside garbage cans in comparison with the advertising page, through the social relationship chain to attract customers to spend, do the most accurate publicity.

Of course, this kind of marketing way to grasp the standard, do a good job is concerned, have done is suspected of harassment.

Advertising mode

As the name suggests, the advertising model is naturally through the country's commercial routers, for enterprises to provide advertising services. By the entrepreneurial giant Millet high-priced acquisition of wiwide, in fact, this model. To become a media platform to advertise for the enterprise, obviously a router is far from enough.

This type of commercial Wi-Fi operators in the development of the market stage, the general will be implanted in the advertising function of the equipment to provide free to businesses to use, when laying to a certain amount, the cumulative sublimation of the quality of the leap, operators can enjoy advertising profits.

However, this model has its drawbacks, the cost of early delivery, and equipment stability, ease of use, the number of businesses online and so on to maintain the normal operation of the platform conditions, the need for operations, research and development staff to optimize. Equipment maintenance, replacement and personnel costs should be considered within the operating costs.

Wiwide to eat this loss, huge investment and equipment maintenance of the troubled let them a tiger. But have to say, Wi-Fi advertising revenue is very attractive, to now there are many entrepreneurs in the neglect of the business feelings of the situation in this way to pave the shopping district. Understandably, advertising profits do make people drool. But I would also like to advise you interested in commercial Wi-Fi start-up investors: The foundation is not thick or do not work alone, step Big easy to pull O.

Combination mode

In order to avoid Wi-Fi start-up in the early days of the General fund recovery problem, to Grid Wigo commercial Wi-Fi operators to start to take a combination of fan and advertising business model, with the same intention to carry out Wi-Fi start-up investors to unite, to the national market. This can not only withdraw funds, and quickly open up the market, to ensure the latter, but also to the merchant to install equipment reasons, to achieve more win.

Compared with the simple mode of advertising and the simple mode of fan-guided, this model also has obvious advantages in operation. According to the grid Wigo Company informed People interview, the author concludes the following points for entrepreneurs to refer to.

Relatively easy to open up the market

Because commercial Wi-Fi operations require successive vendors to be laid, somewhat like O2O, even the mobile internet giants have no advantage in this regard. And the use of the combination mode of Wi-Fi operators, will be a number of businesses to geographical division into a small market, and then divide and conquer, received better results.

Easy Maintenance and supervision

The main problem of laying the business circle is the experience of the merchant and the maintenance of the equipment, the operators of the model and the advertising mode are often in a region, only in one area to pave the commercial Wi-Fi hotspot, not a certain scale, the later income will not be guaranteed. But if the area is expanded, then the maintenance and supervision of the work becomes extremely difficult. For businesses, in the event of equipment problems, the sky high Emperor far, it is difficult to resolve in a timely manner.

and combined with the model of the country's various provinces and cities commercial Wi-Fi entrepreneurs, maintenance, supervision within the controllable range, without this concern. At the same time can also timely feedback on the function of business advice, shorten the cycle of product optimization, to adapt to the trend of the Times strong.

In-store service mode

Solve the problems related to quick order, payment and so on. This is relatively simple, the menu on the Internet, customers can go by the mobile end of the self-service order, do not call the waiter, the payment is similar.

In the forecast next year in the commercial Wi-Fi domain, Alipay and micro-credit payment and some other payment software will be very competitive, the giant may also be a piece from the payment.

Other modes

For example: E-commerce mode, this model and guide the fan model is similar, but it is not a guide fan, is to each merchant built the electricity quotient. I always think this model is very chicken, in a shop, why do they have to go to its electric dealer?

Another example: Recommend products to potential customers through business, and so on.

In fact, commercial Wi-Fi is a focus tool, the user's attention to attract a place, and then make a fuss in this place, this is called the flow of the entrance. And the flow of the entrance to the current, which requires the vast number of commercial Wi-Fi entrepreneurs brainstorming.

Although the combination of Grid Wigo operation is now a commercial Wi-Fi entrepreneurship in the more advanced mode, but the author believes that the value of commercial Wi-Fi can be even greater. Without saying anything else, the value of its drainage as a drain, the value of data mining and the values of channel distribution can be imagined.