Where are we going? Q4 Wireless services grew 400.7% year-on-year, accounting for 49.5% of total revenue

Absrtact: 2014 is a bloody year of online travel, from tickets burning all the way to hotels, vacations, the Battle of the mobile end to white-hot, in 11 Golden Week was pushed to the climax. After a year of capital revelry, online tourism has basically completed the migration of the main troop to the mobile end

2014 is a bloody year of online travel, from tickets burning all the way to hotels, vacations, and the Battle of the mobile end to white-hot, culminating in the 11 Golden Week. After a year of capital carnival, online tourism has basically completed the task of migrating the whole troop to the mobile end.

Where are we going? Just released the fourth quarter earnings, the earnings show where the wireless business grew 400.7% year-on-year, accounting for 49.5% of total revenue. Where to? The Year-on-year growth rate of the wireless service has reached 511.8% per cent in Q2. According to Eric Consulting data, up to 2014 Q3, where to move the download volume of about 610 million, Ctrip for 350 million, the art of the Dragon for 110 million.

However, moving the end to maturity also means that the space for growth is narrowing, and the rate of growth is falling. Because of season reason, Q4 overall market scale is inferior to Q3, the revenue falls naturally. But where Q4 go sales and market + Baidu bosom online promotion + channel Several expansion of business investment is more than Q3 601.6 million increased by 37.7 million. On the other hand, at the mobile end of the penetration rate of more than half of the Spring Festival tourism market growth of 11% per cent, where to the 2015 Q1 growth is expected to be only 85%-90%, with the same period of 83.6% difference.

The reason may be that although the user moved to the mobile end, but the user's main consumption of the scene or tourism, the product is still before the PC on the air tickets, hotels, tickets and other products. At the same time go where they also face from the United States, the public comments, such as local life services squeeze, the mobile end of the dividend has not been released. So the Q4 appearance of the same situation, the art of the dragon's gross profit margin straight down 20%, is expected to be a rich newspaper ctrip will not be immune.

According to past business practices, the completion of user coverage is the development of value-added services, which may also be the trend of online tourism giants 2015 years essay. In my understanding, the service is done in two aspects:

The first is the closed loop of destination service, that is, tourism O2O. Where to? Last year at the end of the investment line travel agency, "travel know-it-All", the travel agent has 3,500 stores, group trips 2.8 million, turnover of 3 billion yuan. Ctrip from the beginning of last year to carry out a number of mergers and acquisitions, investment in cattle, passers-by travel and other companies, the business has been extended to include group buys, food, car, tickets, cruise, Short-distance Travel, outbound travel and other products, including a variety of product forms, the formation of destination services closed loop. Passers-by have just acquired two travel agents from Taiwan. More industry-integrated acquisitions are expected this year.

Second, the development of more value-added, biased high-end products. Where to? At the end of January, we announced the alliance with 22 high-end hotel groups, such as Intercontinental, Banyan Tree, to cooperate in data, technology platform sharing, trading platform, positioning technology and so on. In addition, the drop in high-end hotel occupancy rates brought about by domestic policy adjustments also gives online travel giants more bargaining chips. Last December with the German vehicle platform Blacklane cooperation service outbound customers.

Ctrip is focused on high-end people's product development and outbound travel, on-line global purchase, high-end food booking and other columns; Buy cruise, launch cruise booking platform, holding travelfusion, cooperate with tourism technology company Amadeus to develop overseas market; Interest theme tourism, "Love to play golf" Just got a Fosun investment.

As to when the online travel industry will return to profitability, ZHUNGCHENGSU's commitment to shareholders and employees is 2016 years. In his description, where the goal is to do the online tourism industry, "coal power",

I hope that in the next 5 years, our trading system will be able to support tens of billions of to hundreds of millions of of transactions in a quarter, which is our goal. Where to go will be a provider of free IT infrastructure across the industry, with revenue coming only from the consumer side.

Where to go before the cloud platform has been opened, the platform will be open to all sectors of the data, interfaces, resources, supply chain, passenger and capital, covering all business. They also took out 1 billion of dollars to finance the online tourism business start-up companies.

Coincidentally, from Liang Jianzhang to Ctrip's internal letter, we found that Ctrip's goal is

"For the next eight years, the turnover will turn 10 times times from 70 billion to 700 billion." "To become one of the largest and most valuable e-commerce companies in the world."

Well, Ctrip is also encouraging two times ....

Entrepreneur: Hey, I'm going to be a travel company!

Liang Jianzhang: I cast 10 million!

Zhungchengsu: Let go of that boy, I cast 12 million!