Where is the net merchant seller's destination?

Richard, a friend I've known for years, met at an ebay conference years ago when he was a big ebay seller and an ebay lecturer. 2 years later he became an ebay ta. When he met him last month at the Suzhou Net Business conference, he was the director of > Brand strategy of Philips Greater China http://www.aliyun.com/zixun/aggregation/35381.html. Responsible for the promotion and distribution channels of the whole greater China area. It turned out that he was the whole of his ebay package for sale, and then left the original company.

Richard's method of dealing with online shop is one of the common methods used by many early sellers of ebay, which accumulates a certain amount of original capital through an online shop, and then opens the second chapter of his life.

Recently I have heard countless network operators complaining that this year's performance is significantly less than before. This is consistent with the author's prediction in the 2012 China Net business conference. Why is this situation, I think the main is the following two causes:

1: Online retail growth is disproportionate to the growth rate of sellers. The author inquires 2008 years Taobao online shop for more than 790,000, and to 2011 years, online shops close to 7 million. Grew about 10 times times less. And the turnover rate is far less than the growth rate of the store, according to the relevant agencies to provide data reported that 2008 Taobao turnover of about 100 billion (99.96 billion), the 2011 Taobao and cat turnover amounted to about 610 billion, growth of more than 6 times times a little. Gruel's situation has been very prominent.

2: Matthew benefits fast fermentation. From the data monitored this year, the Matthew effect of Taobao and cat trading is very prominent, which is related to Taobao's own strategy. Turnover will be more concentrated in a small number of shops, most shops are nothing more than soy sauce.

In the face of large environmental growth, individual embarrassment, the majority of sellers of the way out? How to plan the development of their own online shop, what is the future of the network business? I think that there are only the following five kinds of situations appear.

1: Gently come, gently walk. This should be the end of most of the net business, holding the mentality of the attempt to enter, can not endure the original cycle time is too long, in the original cycle to give up, which also stores the death rate of more than 80% of the main reasons.

2: Timely transformation, into new areas. Over the past few years I have tracked a successful transformation of the seller's case, from he just entered the net business what also do not understand, to ego exploration, day the highest trade break through 500,000, and then to today's transition into the ranks of the lecturer, become a veritable E-commerce consultant, the author of the way to track, witnessed him from the seller to the service provider transformation. This kind of transformation is relatively easy, but it is not suitable for more sellers to learn, after all, the service market is limited, can be carried out according to their own situation.

3: Timely shot, in a timely manner, like Richard, in their own shop to complete the most original accumulation, to find a way to pack the bag now leave. Of course, this way needs a certain courage, not everyone can do, I see many in the most golden moment without timely adjustment, now the performance of a serious decline, became the tasteless tasteless of food. The author notes that in this way the operation. The Pearl River delta sellers operate more mature, while the Yangtze River Delta and other areas of the sellers are relatively weak many.

4: Develop multi-channel, strive hard in the online retail front line. The rapid growth of e-commerce retail sales will have more than n years, the general direction of development is inevitable, how in the direction of the development of the premise, to achieve their own development, this type of seller is bound to consider the issue. Since the decision to fight in the forefront, then multi-channel marketing is the only alternative route. Notice what I'm saying is the only thing. E-commerce and traditional business is not the essence of the difference, are retail channels, the completion of the supply chain, to achieve multi-channel marketing is the inevitable development, with the Beijing-east, Amazon China and other Third-party platform to improve the channel can be more selective.

5: Personalized outstanding, no one can go beyond. The biggest feature of ebay in the United States is that there are more and more personalized needs. How to maintain their own personality characteristics, such sellers are the focus of attention. The key is personalized demand, food and clothing is not a problem, well-off may not be problematic, the high probability of a problem.

The above five situations are the author according to these years of follow-up observation to draw some summary, not very complete, but should be able to cover most of the net business destination. Specific to a certain network business, I do not intend to judge. In the circumstances of the development of the environment, how to clearly find their future destination, you have to face. No one can replace you to choose.