Recently, the reporter learned where to go to the network launched a ticket, hotel "first pay" plan, even if it is due to consumers or suppliers of errors caused by the loss, where the network will take "first pay" to improve the quality of service. In fact, as China's online tourism industry leader, where to go? NET in 2012 to start the "guarantee" and other guarantee compensation plan, with the business development, especially where to go to the rapid development of the hotel business, in order to further enhance the consumer experience, to where the network Optimization protection plan, will be "first pay" Plan to extend from air tickets to hotel business.
Four-weight ticket guarantee peace of mind travel
Back in 2012, go to where the net launched the full product line travel guarantee Pass, and try "first pay" plan.
Now, "first pay" has become where to go to the network to protect the trump card, favored by consumers.
From the airline ticket business, where to go network launched four kinds of protection, that is, ticket protection, travel security, money-back protection, travel single protection.
There is such a real case, Ms. Wang during the Spring festival in the online purchase of a new year when初七because from Taiyuan to fly to Shenzhen ticket. The plane took off the day before, the agent suddenly called, told her due to flight cabin tension, she booked the ticket did not smooth out the ticket, advised her to book other date flights. Ms. Wang hurried back to Shenzhen to work, she went to where the net 10101234 customer service call for help. Where are we going? Customer Service search flight space found the next day the economy of the route has been sold out, even first class seats are already very tense. In order to ensure the smooth travel of passengers, customer service immediately for Ms. Wang booked a first class ticket, more than 3,000 of the increase in the cabin to where the net commitment, and according to the provisions of the compensation for Ms. Wang 500 yuan.
It is through this layer of protection, so that where the network ticket business in the three quarter of 2013 began to stabilize first, then, where to go to the network to replicate the successful mode to the hotel area.
First payment extended to hotel business
It is understood that up to the third quarter of 2014, where to go to the global network can be booked 546,000 hotel coverage, where to the net directly signed the hotel has reached 223,000.
Because it is a standardized product, the hotel's biggest complaints are concentrated in rooms. Where to go? The network for the consumer Pain Point, launched a housing protection scheme, that is, the consumer reservations have a room to protect the order after the purchase no longer need to worry about the shop has no room.
Where to go the net's security plan goes far beyond that. Even if the supplier's own problems, where to go to the network will provide corresponding compensation to ensure that the consumer experience.
Another real case is: due to the agent business input error, resulting in room type and price discrepancy, originally is 7109 Yuan Superior room, the price is 5335 yuan, the real room type for the standard room. The consumer, Ms. Qiu, has booked and is unable to stay at the hotel. But the agent does not agree to pay, where to the net initiative first pay the price difference 1774 yuan, let Ms Qiu smoothly check-in.
It is reported that "service" has become the key to where to network for 2015 years. On the basis of continuous sound business, the promotion of "service" has become a winning begotten.