Absrtact: Summer Travel Climax, the author has found on the tourism website, to search for the core of the price to where the network, in the high-end hotel prices, the advantages of increasingly highlighted, the biggest difference is nearly 30% lower than the opponent. A perfect trip, not just the gourmet scenery, Shu
Summer tourism climax, the author has found on the tourism website, to search for the core of the price to where the network, in the high-end hotel prices, the advantages of the increasingly obvious, the biggest difference is nearly 30% lower than the opponent.
A perfect trip, not only the gourmet scenery, the comfortable hotel experience is also one of the important link. In most of the previous tourist scenes, the former may have been more of a concern to the traveller, and the latter were much less likely to be paid because of the high price and narrow coverage. However, by searching the platform for parity, every ordinary consumer to live in luxury hotels, is slowly becoming a reality.
First, Price is the key to deciding whether to choose a luxury hotel. The author chose Shanghai, Guangzhou, Hong Kong three luxury hotels conducted a comprehensive survey: Shanghai boutique Hotel, where to net 855 yuan, OTA quotes 1090 Yuan; Shangri-La Hotel, Guangzhou, where to net 828 yuan, OTA quote 1060 Yuan; Four Seasons Hotels in Hong Kong, where net 2710 yuan, Ota quote 4085 Yuan.
In terms of the average price of the three hotels, the net is 614 yuan lower than OTA; If you talk about the biggest difference, where to go online The Four Seasons Hotel Hong Kong is an example, it is cheaper than Ota 1375 yuan.
It is understood that by virtue of a powerful data engine, where to start the network in high-end hotels to force, tailor-made for consumers "feast." It is reported that in the four or five Star hotel field, to where the average price of the net than Ctrip and other OTA cheaper than 20%.
At present, the domestic four or five-star high-end hotels in the total number of up to 10,000, where to go to the basic platform of all covered, and through the introduction of "prepaid", "return" and other product models, customized a preferential four or five star hotel prices, so that ordinary consumers can enjoy high-end hotels.
For example, a price of 450 yuan in the four-star hotel, if the consumer in the order of the time, the choice of "prepaid" way, then directly to the hotel to pay the room rate, then he can enjoy the price of 345 yuan.
It is worth noting that where to go online in the hotel market price advantage, not only will the direct share to consumers, will also promote Ctrip, art and other Ota in the hotel business competition more intense, leading to price drop, and break the previous high-end hotel price system information opaque, the formation of the hotel market or even the whole tourism industry benign competition, A virtuous circle that allows consumers to benefit more.
At present, Ctrip in the hotel market share, still ranked first, and where to go the network is catching up.
In addition to price advantages, the hotel has a richer line of business, such as where to go to the network of the Test sleep, hotel experts and other products, but also to attract more consumer attention.
The 2014 World Cup has just ended, making Brazilian tourism in South America hot again. To where to go for example, in Brazil to see the World Cup, where to go to the network of the Test sleep to introduce 10 of the unique hotel involved in the competition, so that domestic netizens, the topic unexpectedly attracted nearly 200,000 fans, through the third party micro-trust public platform to participate in interaction.
Of course, this is only one of the many product categories in the hotel business. In the UGC field, where to go network through the user quality reviews, test sleep, hotel reviews and other in-depth products, and based on the above reviews to provide users with personalized search recommendations, and so that everyone can afford a five-star hotel, but a small lotus bud tip of the corner.
At the same time, where to go to the network platform is to achieve user benefits and customer benefits of a mutually beneficial situation.
is fundamentally different from Ota, where do we go? The powerful engine for price comparison provides the hotel merchant with intelligent Operation Management Platform, plus comprehensive marketing optimization tools including large data, to help the hotel industry to realize seamless convergence from offline to online, low-cost transition mode, efficient profit growth, is promoting the traditional hotel industry gradually informatization.
Thanks to this kind of double win cooperation model, in the first quarter of 2014, where to go to the Net Hotel night volume (referred to as Tehr) for 5.9 million nights, compared with the same period last year to achieve 100.7% growth, and Ctrip travel net first quarter Hotel night volume growth of only 67%. Where are you going? The number of Internet guesthouse has leaped to the industry first.