Where to? The total revenue for the first quarter was RMB 335.5 million

Absrtact: May 16 News, where to go today, the first quarter ended March 31, 2014 without the audit results. Earnings show where to go the total revenue in the first quarter was 335.5 million yuan (about 54 million U.S. dollars), a significant increase of 83.6%; net loss to RMB

May 16 News, where to go today, the first quarter ended March 31, 2014 without the audit results. Earnings show where to go the total revenue in the first quarter was 335.5 million yuan (about 54 million U.S. dollars), a sharp increase of 83.6% per cent, net loss of 183.6 million yuan (about 29.5 million U.S. dollars), last year net profit of 24.3 million yuan.

First quarter earnings summary

Where are you going? Total revenue for the first quarter was 335.5 million yuan (about 54 million U.S. dollars), up 83.6% per cent year-on-year, exceeding the company's previous year-on-year growth stockpiles.

Where are you going? The first quarter of the mobile business revenue of 106.3 million yuan (about 17.1 million U.S. dollars), an increase of 415.1% per cent, the total revenue in the proportion of 31.7%, the same period last year 11.3%.

Where to? The first quarter total estimated flight ticket bookings (teft) and total estimated hotel guest room night Bookings (Tehr) were 17.5 million and 5.9 million respectively, up 75.2% and 100.7% respectively over the same period last year.

In the first quarter of 2014 as of March 31, the total number of internet and mobile users was 241 million and 60.3 million respectively, up 24.1% and 86.1% respectively from the same period last year.

First Quarter financial results

Where are you going? Total revenue for the first quarter was RMB 335.5 million, up 83.6%, the chain growth of 33.7%; mobile business revenue for the renminbi 106.3 million yuan, the year-on-year increase of 415.1%, the proportion of total revenue is 31.7%, higher than the last quarter of 20.5%; paid for by effect (hereinafter referred to as "P4P") revenue for the 319.1 million yuan, the year-on-year growth of 89.6%, the chain growth of 40.5%.

In P4P revenue, where to go in the first quarter, the revenue from flights and flights was 235.4 million yuan (about 37.9 million U.S. dollars), an increase of 89.8% per cent. Where are we going? The year-on-year increase in airline and flight-related revenues was mainly due to a 75.2% increase in teft and an average revenue increase of 8.4% per ticket.

Where to? The first quarter P4P hotel revenue was 61.8 million yuan (about 9.9 million U.S. dollars), an increase of 54.8%. Where are we going? P4P Hotel revenue growth was mainly due to a 100.7% per cent increase in Tehr, but an average of one-room income per night fell by 22.9%, mainly because the company launched a hotel discount program.

Where are we going? Gross profit for the first quarter was 262.1 million yuan (about 42.2 million U.S. dollars), an increase of 76.8%, the chain growth of 79.8%. Where are we going? The growth in gross profits was largely offset by a significant increase in gross revenue, but partly by the growth in sales tax and surcharge, as well as by the growth of SMS services and online payment fees.

Where to? First-quarter product development spending was 121.3 million yuan (about 19.5 million US dollars), up 116.8% per cent year-on-year. Where are we going? The increase in product development costs is mainly due to the increase in the number of employees in the product development team, and the associated salaries, benefits and other employee-related expenditures are increasing. Excluding equity incentive spending, where to go first-quarter product development spending grew 103.8% per cent year-on-year, accounting for 31.6% per cent of total revenue, and 28.4% per cent for the same period last year, and 39.8% per cent in the previous quarter.

Where to? First-quarter product purchases were 38.9 million yuan (about 6.3 million U.S. dollars), up 358.2% per cent year-on-year, mainly due to an increase in the number of employees in the company's product procurement team. If not included in the equity incentive spending, where to go in the first quarter, product procurement expenditure rose 362.7% Year-on-year, accounting for the proportion of total revenue of 11.4%, the same period last year accounted for 4.5%, the previous quarter was 11.3%.

Where are you going? Sales and marketing expenditures for the first quarter were 130.8 million yuan (about 21 million U.S. dollars), up 158.8% per cent year-on-year, mainly due to increased online marketing spending and the increase in sales and marketing staff. Excluding equity incentive spending, where to go the first quarter sales and marketing expenditure rose 157.6% year-on-year, the proportion of total revenue accounted for 38.4%, the same period last year accounted for 27.4%, the proportion of the previous quarter accounted for 40.4%.

Where are we going? General and administrative expenditures for the first quarter of 78.3 million yuan (about 12.6 million U.S. dollars), an increase of 293% per cent, mainly due to the increase in staff and average wages, resulting in a substantial increase in equity incentive spending and pay and welfare spending increases. Excluding equity incentive payments, where to go the first quarter of the general and administrative expenditures accounted for 11% of the total revenue, the same period last year accounted for the proportion of 9.4%, the proportion of the previous quarter accounted for 12.2%.

Where are you going? The first-quarter operating losses were 174.1 million yuan (about 28 million U.S. dollars), operating at a profit of 13.3 million yuan last year, with the last quarter operating at a loss of 100.7 million yuan.

Where to go in the first quarter. The net loss of shareholders was 183.6 million yuan (about 29.5 million U.S. dollars), and the net profit attributable to shareholders in the same period last year was 24.3 million yuan, with a net loss of 121.6 million yuan in the previous quarter. where you belong. The expansion of the net loss of shareholders is mainly due to the company's continued investment in product development and marketing activities to drive the growth of the company's business and the increase in its equity incentive spending. Where are we going? The first quarter of the United States depository receipts of the basic and diluted losses are 1.62 yuan (about 0.27 U.S. dollars).

Excluding one-time items such as equity incentive payments (not in accordance with U.S. General accounting standards), where to go the first quarter after the net loss of 55.7 million yuan (about 9 million U.S. dollars), adjusted last year net profit of 33.3 million yuan, adjusted after the last quarter net loss of RMB 79.4 million yuan.

Excluding one-time items such as equity incentive payments (not in accordance with US GAAP) Where are you going? The first-quarter adjusted EBITDA (the net profit before interest, tax, depreciation and amortization) was RMB 45.8 million (about 7.4 million U.S. dollars), which was 28.5 million yuan in the same period last year, The previous quarter was RMB 46.5 million yuan.

As of March 31, 2014, where to have cash, cash equivalents and short-term investment total of 1.479 billion yuan (about 237.9 million U.S. dollars).

As of March 31, 2014, the total number of 3 full-time employees was 3,869, of which 38.3% were product developers and 32.6% were product purchasers.

Business outlook

Where are we going? Revenue is expected to grow from 90% to 95% Year-on-year in the second quarter of 2014. This performance outlook reflects the current and preliminary expectations of the company's management and may be adjusted in the future.