Where will the physical retailing industry go, or what characteristics and trends will be presented?

If the 2013 physical retail was already a chill, 2014 was a chill rustling. 2014 physical retailing is not easy to go, each step has made arduous efforts. In this self-release, let us look more at the future, the upcoming 2015, the real retail industry will go, or will show what kind of characteristics and trends?

Strong cold wave, need to keep fit in the future

The strong cold wave will continue to wreak havoc in the physical retail sector, where it will spark a new wave of closing. Although the cold is still, but physical retail will be more calm and calm.

2013, the physical retail industry is more in the psychological preparation for the cold, like a shout "wolf" children, but finally the wolf has not come, still can muddle along

2014, it is true to feel the violent cold wave, the Wolf really came! The closing volume of the 2014 climbed to a new peak. Look at the Joint Business Network monthly closing statistics, the industry first surprised, after the helpless, finally have to be accustomed to.

2015, the physical retail industry in the first two years of the storm under the volume, accumulated to meet the challenges of the experience, but also more to deal with the idea, the skill is gradually longer, so also more can become passive active, active change, active flexibility, active attack. This year, you may be able to see the physical retail industry after the wonderful appearance of the dormant.

Hold the regiment warm, don't fight alone

Until this year, most of the physical retailing industry had struggled to cope with the challenges. The overall impact on the line under the overall siege, the individual's strength appears small and weak. This year, in the Joint Business Network Initiative, "Lotus Action" so that the physical retail industry has a collective appearance of the opportunity to grip the fist after the force has not shaken the current plight, but saw the bright light ahead. In this darkness before the dawn, too much light is needed to guide direction and path.

In the 2015, whether the third party traction or the entity retail industry itself to create, we must continue this tradition, once, two times, three times ... More sound and appearance, will bring more opportunities, with each other's strength, in order to play the battle beautifully!

Hard to innovate, but still to do

"Innovation" is not only a slogan, it needs substantive content, whether it is decision-making or implementation, we must unswervingly follow the road of innovation. But more often, the innovation in entity retailing is either to stay in the slogan stage or to make decisions but not to implement them. So it takes courage to innovate and carry it through.

2014, the industry's innovation has been the beginning of the beginning, there are enterprises to make innovation to the ground sound. For example, the Yintai parade, shop celebrates the carnival of the whole city, as well as the corporate high-level to join the parade team, entertainment in the people, just look at such scenes will let people sigh unceasingly.

Innovation finally brings to consumers is a full of interesting characteristics of the results, but the emergence of innovation is extremely difficult. It is impossible to know the process of the creation of the silver-Thai parade, but it can be found in his speech by Lenovo's innovative way: they hold a brainstorming every month, Yang every time, brainstorming involves all aspects of the company's development, many innovative ideas are generated from here. It can be seen that Lenovo attaches importance to innovation.

In the 2015, there will be more retail industry to put innovation on the agenda, whether it is management innovation, operating means of innovation, or marketing strategy innovation ... So there will be more and more exciting performances on the retail stage next year.

Collective involvement in the "small age", or risk

Near the end of the year, Metro, Carrefour, RT-Fat announced the march into the "Convenience store" field, causing a high degree of concern, so that convenience stores have become the highest exposure rate of the industry. The small spring in the convenience store attracted many participants. But the high density of entry, also can not help but worry, convenience stores really have so many cakes to eat?

There seems to be room for the convenience store market today, compared to the areas where the convenience stores in Japan and Taiwan are better off, but it seems to be biased by the effect of consumption levels and population densities on the average number of people in one shop. Therefore, the convenience store market is not so optimistic.

This can not help but remind people, a few years ago, major retailers flocked to open large stores, so that the density of large sales began to be too large, and this year many retailers have to shop to deal with the early development of excess, high market saturation, the plight of declining profitability. Therefore, the development of such high-density, perhaps the convenience store will also be the plight of today's big stores.

Layoffs, turnover, and increased mobility

At the end of November, Wal-Mart's layoffs caused a lot of shock, in the industry slump, decline in performance, a large number of close stores, finally some retailers put the banner of compressed costs to reduce labor costs, the layoffs are expected. If the 2014 is the closing year, then 2015 will usher in a year of layoffs, frequent closing, excessive human costs have made many retailers can not bear the weight, the next step of layoffs may be no way.

In addition to layoffs, the industry's mobility will be much faster than before. Although the current physical retail industry is facing greater challenges, but also presents a polarization of the weak, strong stronger, which also gives practitioners the opportunity to create mobility, from one enterprise to another enterprise, will become a routine action.

2014 is about to pass, and in any case, 2015 is full of expectations and hopeful, and we have reason to believe that tomorrow will be better.