"Where's daddy going" in the second season, Archie have a bet on winning chips?

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Donews June 20 (reporter Chammi) Popular parent-child program "Where's dad?" The first quarter of heat has not completely subsided, this Friday (June 20) 24 o'clock in the evening, "where Daddy go" the second quarter will officially landing Archie Art, pps platform.

Although "where the father went" the first season is not by Archie Art exclusive broadcast, but still let Archie Art and PPS achieved fame and wealth. As "Where does Daddy go" the second quarter of the whole network of the platform, Archie Art will use the "exclusive" this advantage to detonate the program again, to the high price to rob the proceeds of the exclusive copyright?

Around "Dad" to push the parent-child program package

The popularity of the ratings, making "where Dad" in the first quarter of 2013 to become the well-deserved variety show King. According to statistics, "Where did dad go" in the first quarter of the Sofres City Network rating continuously broken 5, on the network also harvested more than 2.1 billion hits.

So, after the first season of "where Daddy went," Archie Art immediately announced the start of the solo strategy, and to the cost of up to 200 million yuan package including "Where Daddy Go" second quarter, "Happy Camp", "Day Up", including 5 of Hunan Satellite TV show hit the 2014-year solo broadcast copyright, and outspoken "where is Dad?" The second quarter "no distribution, no change, no gift."

In order to get "where Papa Goes," the second quarter produced a bigger response, Archie Art in the exclusive broadcast "where the Father" in the second quarter, but also around the program to create a "parent-child class program", from the major satellite TV, including "Born and Shiny", "Mother here", "young Grandpa", such as 5 of comprehensive Arts, The broadcast copyright of the original reality show.

According to Archie Arts chief marketing officer Wang Yujun said, "Archie Art Hope through" where the father to go "+5-parent Class program package, to build a rich and diverse love of the season, to the content of the engine, for advertisers to provide and variety show all-round interactive overall surround-style marketing solutions. ”

It is also understood that, in addition to "where the father to" the normal broadcast of the second season program, and "where dad" second quarter of the same name of the 3D run Cool Hand Leng Andro version will be on June 27 in the PPS game full network starting.

Expand the overall surrounding marketing

The same as the first season, "Where is Dad" will also be the second season by five star dads to lead their own baby to live experience. Because Wu Town Yu, Lu, Cao, Huang, Yang, Yao Ming and other stars to join, as well as the advantages of the whole network alone, Archie art by advertisers sought after.

It is understood that, as early as the Archie art to obtain the program's exclusive rights, "Where's daddy going?" The second quarter network chief title, special sponsorship and other strategic partners rights and interests, including food, beverages, daily, automotive, home appliances, it and other industries more than 30 heavyweight advertisers fierce competition.

At the same time, Archie also announced earlier, Silver Heron to 66 million yuan price to get "where Daddy" second season exclusive network naming right, one by one recover nearly one-third of the input cost.

According to the latest official disclosures, as of now, "Where does Dad go" the second quarter has attracted the rapid elimination, mother and child and many other industry advertisers, including skin comfort, Infiniti, Mengniu, L ' oreal, including more than 20 advertisers have been with Archie Art has reached different forms of advertising.

In addition, the laundry liquid brand Blue Moon in order to 72.99 million yuan to become "where Daddy go" the second quarter of the TV version of the special partners, but also to 30 million yuan to rob the Archie Art network joint sponsorship.

"Where's Daddy?" the second season, as a network of the unique platform of love, will be combined with the needs of major advertisers, providing and variety show all-round interaction of the overall siege-type marketing solution, Wang Yujun said.

The value of solitary sowing looms

Review of the broadcast data can be seen, "where Dad to go" first-quarter debut program on October 11, the national ratings reached 1.1. After the 11 program, "where the father went" a series of creation of the ratings miracle, of which the fourth program nationwide ratings broke 2, the tenth stage of the national ratings broke 3, its share of the audience is almost CCTV Spring Festival gala.

Baidu Index, the number of comprehensive arts rankings, search volume and many other indicators, "where dad" since the beginning of the first stable. Take Baidu as an example, search "where Daddy goes" can find related news to close to 55 million articles. Baidu Index also showed that on the first part of the show, nearly 40 million people watched the show, and the user's attention and media interest index soared from 30000 to 80000.

In addition, in the Network playback data, "Where is Dad" also refreshed a new record of the arts category programs. According to some of the data published on the site, the first 10 episodes in the Archie Art and PPS on the total amount of play has been close to 350 million; the first three "Where's daddy?" Cool player approximation of 130 million, the first period more than a single set of the highest playback record, the amount of up to 47.67 million; PPLive, "Where is Daddy going" after the premiere of the TV 65 million.

Go back to Archie art itself, because "where is Papa" the second season will only be seen on Archie and PPS, therefore, for Archie Art and PPS brought about by the enormous flow value is self-evident, at the same time, "Where is Dad" TV title has already settled, so more enterprises can only choose to advertise in Archie art.

With the advantage of the whole network alone, "Where does Daddy go" the second season can bring for the Archie art, must be more than "Dad go where" the first quarter more generous returns. Finish)