Whether the "Regular Army" war Hai can explore a new way for the cross-border electric dealers to survive

Cheap, guarantee authentic, choose more, a series of advantages to be known as the "Sea Amoy" Cross-border E-commerce by a large number of consumers. However, limited by customs policy, logistics and tax rules, "Amoy" has been wandering in the "gray area." Before and after the 2014 New Year, Shanghai, Ningbo and other Cross-border trade platform operation has attracted much attention. "Regular Army" to combat the sea Amoy, whether for Cross-border E-commerce to explore a new way to survive the sun?

The beginning of the new year, a number of media outlets said, relying on the Shanghai free Trade Area of the first purchase of foreign buyers Platform Sea Amoy network will be online. In the first 13 hours, the message was forwarded 6,132 times by sea-Amoy enthusiasts. And just before December 28, 2013, the Shanghai FTA officially launched its own official sea Amoy platform-"cross-border", which is the country's first cross-border trade E-commerce pilot platform. 2014 New Year's Day, Ningbo bonded zone Cross-border Trade platform is also officially running.

Go to the norm but still not into the regulation

Shanghai FTA and Ningbo Free trade Zone two sea Amoy "Regular Army" platform on the line, the industry as a cross-border e-commerce Sunshine development logo.

In the Shanghai FTA, the "cross-border" website, currently covers clothing, bags, food, maternal and infant supplies and cosmetics 5 categories of more than 500 kinds of goods, every commodity in the price of the marked import duties, consumers can directly click on the list, the use of cross-border foreign exchange payments. Cross-border to take a similar way to Taobao, as an open platform to attract sellers to join, the seller in the receipt of orders, the electronic declaration of inspection, and then levied by the customs of personal tax, merchandise entry by courier companies sent to the hands of consumers.

"The current estimate is that the same international brand of goods, on the ' cross-border ' website, the price of the domestic physical retail outlets about 30% discount. "According to Genjing, executive vice president of Shanghai Trans-Boundary International Trade Co., Ltd., who is responsible for the operation of cross boundary communication, the traditional import trade link is much higher than the tariff cost, ordinary consumers through the" Cross-border "website" Sea Amoy ", although to pay tariffs, but is plainly legal consumption, The prices of related imports are still competitive.

Compared with the cross boundary of "light luxury goods", the merchants on the Cross-border trade platform of Ningbo bonded zone are more inclined to sell daily necessities such as diapers or mug. Up to now, there are 4 cross-border trade enterprises settled in, consumers need to jump directly from the platform to different companies to buy the site. The operator of Ningbo International Logistics Development Co., Ltd. Import director Chen said that the current weekly orders to receive more than 3,000, buyers distributed in more than 50 cities nationwide.

Hai standardization means that the sea Amoy goods will be included in the Customs and other departments of supervision, therefore, in these platforms, cross-border trade shopping flow is relatively complex, consumers need to provide including ID card, real name, e-mail, address and other information for real name registration. At the same time, the purchase limit is also limited, the Shanghai FTA in the area of the subscription limit, 1-year inland Amoy limit should not exceed 20,000 yuan. Ningbo also stipulates that, in addition to indivisible items, a single order can not exceed 1000 yuan.

The price is slightly higher but the risk is lower.

For consumers, the biggest attraction of sea Amoy is the price. Is the price advantage of Hai still?

In the "cross-border" platform, the entity store official price of 2470 yuan guess Ms. Bag price of 1026 yuan, including import tax 93.33 yuan. In the domestic electric business platform, the purchase price is basically between 850 and 950 yuan, there is indeed a price difference between the two. It is the Ningbo Sea Amoy platform of the sea Amoy commodity prices have advantages, Kao small diaper 82 pieces pack price of 122 yuan per package, and the official flagship store in the days of the same commodity price of 170 yuan.

This difference comes from the "Regular army" operating mode, cross-border procurement to take the early customs, to "cargo clearance, personal goods out of the" mode of operation, in order to save the merchant's overseas warehousing costs. But after entering the FTA and bonded area, it will bring higher storage cost and can not evade the tariff. In this calculation, the bulk purchase of commodity costs lower than the current sea Amoy mode, but luxury goods and cosmetics are more expensive than ever.

However, the "Regular army" to join the Hai is not no advantage. Marco told reporters, with the sea Amoy experience rich, she more value commodity quality and logistics experience, "the traditional sea Amoy mode link too much, will be a bit worried about whether the goods will be replaced or damaged." In addition, International Express also has restrictions, logistics costs and speed lack of corresponding guarantee. If there is a formal channel and the spreads are within acceptable limits, I would rather take less risk. ”

Shen Zhengyuan, a senior researcher at CIC, said that the current China is strengthening the crackdown on purchasing tax evasion, "grey sea Amoy" is not a sustainable ecological model. "Regular Army" to join, will be conducive to further standardize the market and increase the supply of market products, for consumers, can also reduce the risk of purchasing overseas.

Clearing distribution links are breaking ice

In March 2013, the State administration of foreign exchange decided to carry out the pilot of cross-border electronic commerce payment. September, including Alipay, Tenpay and other 17 Third-party payment enterprises to obtain Cross-border payment business pilot qualification. Third-party payment platform Money Bag Treasure Director Sun Jiangtao told reporters that the pilot payment agencies for customers to collect and pay for the collection and exchange business, the amount of trade in goods not more than the equivalent of 10,000 U.S. dollars, education, air tickets and hotels under the single transaction amount must not exceed the equivalent of 50,000 U.S. dollars.

In short, consumers in the past have to use a visa or master logo credit card, if shopping in the non-U.S. dollar area, but also to bear two times the exchange point loss. But after the pilot qualification for Cross-border payments is announced, consumers can trade with foreign sellers directly in renminbi through a third-party payment platform.

In the Express link, last October, including Shun Fong and other 4 express companies to the state post Office submitted to operate International Express business license application. At the end of November, Shun Fung Express officially on the line, "Sea shopping Fung Yun", announced into the sea Amoy transshipment market, the operation of the process is: consumers will be free to register the overseas address and proprietary storage box number, you can use the Address and box number in the Amazon, Martha and other foreign websites shopping Shun Fung United States station staff will be responsible for the local inspection sign, in the cargo warehousing will automatically contact email notification. Then Shun Fung will also provide cross-border transport and customs clearance services, and is responsible for domestic distribution.

From the price, the sea to buy the first pound 11 U.S. dollars, a pound of 3 to 4 U.S. dollars, and small transshipment companies such as the hundred-Pass, transshipment quartet, compared to the basic flat, only the equivalent of UPS, DHL and other international express Company's 50 percent. Has many times the sea Amoy experience Guangzhou company staff Longyun told the Reporter: "Small transit companies are mostly no international express business qualification, in the entry and closing a lot of play is ' edge ', the sea Amoy goods are detained in the customs of things happen, if there is a domestic large-scale express company can be normal operation, the ' Amoy friends ' have considerable appeal. ”

Along with the payment and the express link ice-breaking, the big electric business platform in the Cross-border electronic commerce layout also increasingly clear. News shows that the rookie network has now been on the international transshipment project, active in the Sea Amoy Logistics development, a Amoy price is also included in the prices of overseas websites information. and Tenpay with overseas 20 countries or regions of hundreds of merchants to determine the partnership, has been connected to direct purchase of overseas businesses including salsa nets, bonjour nets, strawberry nets, as well as from Taiwan's Sugar village, Poly Suidong and other merchants.