Which of the many cosmetics brands has the last laugh?

Abstract: Double A national carnival, many cosmetics brands in the end of which several laugh to the last? Taobao monitoring tool Data cube recently disclosed data may give the answer. Data show that the olive oil, the United States that is, royal mud, l ' oreal, Niu, hundred Gazelle,

"Double 11" under the national carnival, a number of cosmetics brands in the end of which several laugh to the last? Taobao monitoring tool Data cube recently disclosed data may give the answer. Data show that the olive oil, the United States namely, Royal Mud Square, L ' oreal, Niu, hundred finches, Olay, membrane Law family, Lauder, affordable Materia Medica into this year's cat "Double 11" cosmetics sales Top ten.

South all reporters noted that, compared with last year's "Double 11" data, a number of local "Amoy brand" performance better than last year, and some foreign cosmetics, especially some high-end foreign brands in the rankings significantly decline. The expert analysis refers to, this is the line, the line under the conflict, some cosmetics return rational promotion result.

According to incomplete statistics, this year "double 11", the Cat Platform Cosmetics category of sales of more than 5 200 million, than last year's 3.100 million rose 6 7%. Local Amoy brand sales overall better than last year, is this year cat "double 11" cosmetics big promotion of a major feature. And the local Amoy brand overall situation to a good difference, foreign cosmetics in this year's record differentiation.

Liv ranked first in Beyond the Lauder

Local Amoy brand sales overall better than last year, is this year cat "double 11" cosmetics big promotion of a major feature. In the case of Liv, the third-ranked brand in the 2012 "Double 11" cat sales list has jumped first this year. Its 2012 transaction value of 24.87 million yuan, the transaction has reached 4 8.84 million yuan this year, the number of transactions in 2012 years 290,000, 2013 is 46 80,000; turnover has also risen from 22 80,000 in 2012 to 350,000. The indicators were significantly better than in 2012.

Another "Amoy brand" royal Mud Square, although ranked from 2012 ranked second to third, but its turnover this year, the number of transactions and turnover is significantly better than 2012. Last year, the Royal Mud Square "double 11" greatly promote the day of the total transaction amount of 27.9 million yuan, 219,000 transactions, the number of transactions 310,000, and to 2013 years, the above three indicators of data has risen to 36.17 million, 600,000, 450,000 respectively.

High end of foreign brands declines VW goes higher

And the local Amoy brand overall situation to a good difference, foreign cosmetics in this year's record differentiation. Lauder is 2012 "Double 11" the same day to grab the first high-end imports of cosmetics, but 2013, its ranking nineth, nearly fell out of the top ten. The data showed that on the day of "Double 11", only 5 80,000 people purchased 10.80,000 IELTS products, and the transaction amount was 21.93 million. Last year, the IELTS sales amount was as high as 28.07 million, a total of 80,000 users in the day of a total of 115,000 pieces of Lauder cosmetics.

In contrast, the public positioning of Paris L ' oreal because of promotional efforts than market expectations, this year, "Double 11" on the day to achieve a total of 32.16 million yuan turnover, 270,000 sales, and 187,000 of the number of transactions. The record also allowed L ' oreal in Paris to rise from fifth 2012 to the Fourth of the year. Last year, L ' oreal transaction amount is only 21.2 million yuan, the number of goods sold 177,000, the number of transactions 120,000.

In addition, just announced that will join the L ' oreal group's "potential" foreign brand of the United States that, in the year exceed expectations, turnover amounted to 37.56 million yuan, a big increase of 80% than 2012. Its rankings have also risen from 2012 to second place this year. and Procter and Gamble under the Olay, sales ranked unchanged last year, is still the seventh.

How does contradiction become a aspect in line online?

According to incomplete statistics, this year "double 11", the Cat Platform Cosmetics category of sales of more than 520 million, up from 310 million last year up 67%. Guangzhou, a local make-up enterprise general manager in the south have interviewed reporters said that the electric business channel is becoming a full channel of cosmetics can not be ignored a channel. But this channel, to the offline entity shop's impact is also increasing. How to effectively control online and offline conflicts, cosmetics enterprises, will be a big test.

According to its introduction, in order to prevent the online sale of harm offline dealers benefit, they have to deal with the problem before the approach to product development, that is, in product development that is to identify which products are dedicated to online, which for offline.

In view of this list, in recent years, such as the strengthening of the line under the strength of the relevant brand, its ranking has a significant increase in the Chinese brand researcher, Feng Jianjun industry expert in the south are interviewed by reporters, this is actually offline channel to the original line of the main brand of the embodiment of the importance. In Feng Jianjun's view, "the cultivation of the brand and the cultivation of consumers, offline or the main channel."

According to South reporters understand that some local brands this is not among the "double 11" sales before 10, but also based on the line under the conflict considerations. For example, Natural Hall in this great promotion, the introduction of a number of products that have been found online under the entity shop shelves of products. A multinational cosmetics company, unwilling to be named, told reporters that the company participated in the "Double 11" promotion, "just took out some of the brand to gain popularity." The group's vice president of China, interviewed by reporters in the south, said that the electric business channel is very important for cosmetics companies, but it is well known that "cosmetics to do electrical business channels, need to do a lot of work with distributors, we do not want to develop the electricity business channel and affect our reputation." ”

Reporter Jianzhong

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L ' oreal localization accelerates Asia's largest makeup base in China

South News reporter Jianzhong after the announcement of the purchase of Chinese local mask brand beauty, the world's largest cosmetics group, l ' oreal in China localization of the layout yesterday and further. It is located in Yichang, Hubei province, the days of the U.S. Factory expansion project is officially completed, the new production plant will become the largest production base of L ' oreal in the Asia-Pacific region.

According to the L ' oreal Group executive Vice President (in charge of the Asia-Pacific region) and China C-EO, the company said, Yichang Tianyi plant expansion Project Total investment of more than 200 million yuan, after the expansion of the factory area of more than 70,000 square meters, annual output can increase to 250 million. After the expansion of the Yichang factory will support Paris L ' oreal, Maybelline, feather West, such as six cosmetics brands in this production, half of the products will be sold in mainland China, the rest will be exported to Southeast Asia, Japan, Korea and New Zealand and other Asia-Pacific countries and regions.

It is the 12th consecutive year that L ' Oreal has achieved double-digit growth in China in 2012, according to public information. Since entering the Chinese market in 1997, L ' Oreal's localization strategy in China not only embodies in the production base, but also embodies in the research and development, sales to personnel training and other value chain. For example, the L ' oreal Group's Asia-Pacific Research and Development headquarters moved to Shanghai in July this year.

With the increasing of the level of consumption, China has become the focus of the layout of major cosmetics companies, and the localization of mass products has become an important part of the layout of multinational cosmetics companies in China. According to the data released yesterday by L ' oreal, Chinese women compared to the United States, Europe, South Korea, women's average annual purchase of cosmetics products vary greatly, the U.S. women each year for about 3, France for 2, South Korea is up to 5~6, and China's per capita less than one.

South China News reporter learned that the company has a number of cosmetics brands of the global Japanese giant Procter and Gamble, this week will also announce its new plant in Guangzhou Luogang production. Procter and Gamble will launch a brand new 2~3 in China in 2013. According to the previous disclosure, in order to launch the local make-up, Procter and Gamble has been prepared for 2 years.