Who is the future star of mobile Internet

Technology changes rapidly, from the PC into the ordinary people's home that period of time, the Internet from the concept gradually into daily necessities, as if YOUYANJIANGCU as indispensable. Technology also always bring us surprises, the popularity of mobile phones much faster than the PC, the Internet also in this "mobile" revolution has been a rapid development.

In the mobile revolution, the new generation of internet companies, represented by app, has sprung up in the field of mobile Internet.

App has become the main force of mobile internet

In recent years, the growth of smartphones and apps has become a representative of the mobile Internet after the outbreak. In China, the current penetration rate of smartphones is already over 66%, which is even higher than in the developed countries of Australia 65%, Italy 62%, UK 61%, and the United States 53%. App volume and rapid growth in the second half of 2012, the Android Market application volume increased by 80%, the current domestic app resources are close to 2004 number of sites.

Data from flurry show that since 2011, people have spent more time on apps than web pages, and the momentum has not been reduced. And the future of app growth is China's biggest potential, as the activation of new equipment in China has surpassed that of the United States. As more and more devices are enabled, the mobile Internet will have unprecedented development in China. Of course, opportunities and challenges are always on the side. App as the main force of mobile Internet, the challenge that app faces obviously is more serious.

How to install apps into the user's mobile phone is the most important part of the mobile Internet in addition to developing apps.

App seedlings thrive on fertile land, but growing into towering trees requires not only perfect function but also an accurate way to spread.

With the advent of more and more apps, app's promotion channel is particularly important. Most developers will release apps to the store for download, and many Android apps can skip the market and activate them via a phone pre-installed. Although the app market is good, but the number of complex, many Shanzhai app, fake app also makes us not easy to download installation app. This has not only harmed the industry's development, but also hit the app developer's enthusiasm. Happened in the App Store "Brush list" tide, expressed the helplessness of the app developers, "Too many software, no special means how can be prominent encirclement and development."

Over time, more and more developers choose media advertising to promote themselves, to the download channel integration package to the user promotion. As an ordinary user we use ads, and through the mobile phone search or scan two-dimensional code to download the app. Media promotion is also limited to "deep pockets" of the company, to remove the cost of paving ads, developers need to put their energies into the search engine rankings. But Shanzhai software is still rampant.

The two-dimensional code to some extent sniper the cottage app, but also limited to see the two-dimensional code and equipment identified users. We can't take the two-dimensional code that is printed on the moving body, and the two-dimensional code in the TV commercials is fleeting. Moreover, a lot of media can not promote two-dimensional code, do not believe that you on the radio to give a two-dimensional code to try? Similarly, two-dimensional code of the black and white icon, if there is no media to identify it, the two-dimensional code will lose value. This is one of the limitations of two-dimensional code. In addition, two-dimensional code is difficult to remember and identify, the naked eye can not identify its authenticity, so its security is also highly tested, because of the unsafe two-dimensional code download to the malicious program case has been reported, which is also its inability to fully assume the mobile Internet applications download the important reason.

Downloading the app by typing the domain address directly seems even more insignificant. The traditional app promotion channel loses the advantage gradually, the promotion way of active duty also appears too cliché.

We have a better way to promote the app.

For the development of mobile Internet, we have been looking for more novel things, we have to scramble for the most fork of the method, but forgot one of the important rules of the Internet: The original demand is the strongest product driving force. SMS as one of the important functions of mobile Internet access device, SMS addressing will be a combination of the demand of simplicity and the development of mobile Internet.

SMS is readily available, if the function of the text message to expand similar Internet addressing function will be favored by you? Two-dimensional code flying in the era, the advantages of the text message obviously more obvious. Text will be more than can be sent to the number of code, the text of the brand and the spread of two-dimensional code is not comparable. Just think, if we send "app name" or enterprise name to a green channel, then you can receive the app's official download link, immediately can download the application, you will feel good?

Information name address Help app promotion, more advantages than two-dimensional code

12114 Information name address, is so worry, labor-saving, easy to mobile application download channel, can let mobile phone users direct mobile life, eliminating the multi-step registration, certification and other processes, effectively reduce the loss of users. To the enterprise brand two times spreads also has the practical significance. For example, the editor "Hula" sent to 12114, your phone will immediately receive the official download address of the interactive application hula in Hunan satellite TV. There are "quick taxi", "Oriental Airlines (600115, shares)", "Yonghe King" and so on, you can easily download to the official app. In addition, the majority of mobile phone users are real-name, "friend Treasure" will be 12114 information address used in the registration of members, mobile phone number as a member number is a unique advantage.

Compared with the traditional app promotion channel, the information name address can be spread by the language voice, or it can be displayed by text, without any identification device, which is suitable for all media. This information address based on SMS 12114 can be said to be the best mobile addressing solution.

Short message operation is convenient, the audience is wide, and no use threshold. More importantly, for the registrant of its information address and corporate brand, trademarks or business can be consistent, not only conducive to the construction and dissemination of the brand, the convenience of its forwarding, but also for two of Word-of-mouth transmission provides a natural carrier.

12114 information addresses show unparalleled advantages in helping push apps. As the core portal of mobile application, the information name address can be SMS interactive platform, mobile Web site, mobile applications, such as a variety of mobile applications in tandem as a whole, forming a resultant force, thus expanding the enterprise to carry out mobile application methods, reduce the repetition of input, the maximum play the value of information name site. (MSN China)