"Who told me to get up" Jinwenyong interview record of the world

This article is the Micro-Innovation CEO Battalion Micro-group "entrepreneurial pits" of the theme of the interview record, and this issue is "who asked me to get up" the application of the founder, Jinwenyong.

Introduction to Pit Master

Jinwenyong, a continuous entrepreneur, graduated from the University of Wales, e-commerce master, he was in the study period through reselling second-hand textbooks to the first bucket of gold; in 08, he did the SNS open platform of the original point of the world, in 09, did the Taobao couple store and sold in the same year; In 2010, we made a group buying website for the 2-line city and sold it in the same year. In 2011, we made a youth group for the three or four-line city group, which is currently working well, and has developed into the largest three or four-line City Group purchase website in the early 2013, when he developed the mobile app "See", At the end of 2013 he developed a mobile app called "who told me to get up".

Pit owners Share

I've had a lot of experience, but I can only prove one thing: it's not too much. It's embarrassing. But these ups and downs are a little experience for me to share with you today.

I have summed up three points:

First: To do a good product

The product is the core of the enterprise. No good products, no good technology and marketing are useless. I personally conclude that good products need to follow the three-point principle: Cool, minimalist, and human nature.

①cool,cool need innovation, point innovation. Innovation does not need to be big, need is skillful, pry the earth needs is dot, not noodles. When the product is cool, users have the motivation and desire to download. My personal favorite point of innovation is Snapchat. Who told me to get up also pretty cool, the big living girl to call you up, this is unprecedented. This is a cool social, natural social, not affectation. Get up every morning and push for someone to wake you up and be different every day.

② Minimalist, minimalist is not just the UI, more importantly the product rules, and the product usage process. Minimalism is actually doing subtraction, easy to add, and hard to subtract. To do subtraction not only need to be willing, but also a deep understanding of the product. Reduce the product to the simplest, keep only one rule, a sentence can be clear. In fact, although a rule is simple, but can be derived from the game will be a variety of changes, such as: Twiter micro-trust friends circle, drifting bottles, MO and so on. A rule that changes thousands of different. Who told me to get up is very simple, its name is brief, is the product story. We first from hundreds of ideas and rules, and finally reduced to a rule: the user into the software, only need to set the time and gender can be used to simple retarded

③ Human Nature, a product, need someone to design to be more lasting. The so-called human nature, such as greed and hatred, such as seven of sins, these need to be embodied in the software. Like a circle of friends, is the sense of universal existence. China's various games, earning is the heart of the rich second generation of vanity. A human product requires the experience of a product manager, a deep understanding of human nature, which we still have a lack of, we also try different wake-up dimensions to increase the human interpretation of the product, such as "Write a dream, other users will use your dream to wake you up" such as "Wake Up Your friend" and so on, But the depth of the feeling is not enough to continue digging.

To emphasize, we do products, will only do original. The product is also an art, art this thing is not a touch of the same, just imagine you will not see the same painting, the same book, a touch of the same movie. I am completely unable to accept some companies to do the same copy, even the page color is the same.

Second: to be the same

I think it takes a lot of money to make a penny, a lot of luck, and a lot of good luck. Poly-Mei Excellent products are first to do the game platform, Flash shopping site Fab is the first to do gay sites. So never think that your product will fire, but to quickly test the water, the market determines its fate. When we first did the app "see", four months of time to do 300,000 users, but found that the product is too heavy, the region's marketing dependency is too high, the user retention rate is also relatively low, so then the app cut, and then have "who told me to get up."

"Who told me to get up" is not ready, set a simple data rules, if it did not do 100,000 users in the first month, cut the new. As a result, we made more than 200,000 users in the first month without spending a penny (and now no flowers). A software, the results of the first month will determine the future trend of the product and the user base. So, in this time of the second, the speed of the king, good to continue the rapid iteration, bad on the chopping for new.

The most important thing is to be willing. After all, there is a group of users behind the product.

Third: To live, to have meaning

The basic principle of doing business is to make money. Companies to survive, this do not expect investment, it is best to rely on their own hands, investors will only icing on the cake, rather than timely. A penny beats a hero, and a dream eats.

So, every time we do not go to the product, close to collapse, we will immediately change start to make money, and then a little bit of income, and began to continue to do products. On the insistence, is should stick to live, and only not insist to do a product, product not, quickly chop swap new. No money, quick to make money business. In short, it makes sense to live.

Interactive communication:

Q: What is the biggest pit that has ever been encountered since running a business?

Jinwenyong: Puny, the project is too big, think too long. Can't manage.

For example: 07 do SNS is, want to do SNS platform. It's earlier than Facebook platform, when we were just a few people and the API wasn't popular. Too early to do, the project is too vast, it fell.

Q: What about the mobile internet in your eyes? What do you think of micro-letters and apps?

Jinwenyong: I think the mobile app has a maximum of two years to do, and it feels almost saturated. Smart home, living room app, etc. may produce new hotspots.

Micro-letter is the King of mobile phone app, I think this pattern is set. And Tencent no longer does its own O2O. He will take its strong products and play to the maximum.

Q: Does your team have a layout in smart home and living room app?

Jinwenyong: Have to do some preparation, in fact, our team to do all the starting point of the product, is to be fun.

Finally, I would like to recommend an English drama to your friends-"Black Mirror", like the study of human nature product Manager can see, God!

A brief introduction to the Black Mirror: If science and technology are drugs and it does make people addicted, what are the side effects? The Black Mirror focuses on the area between joy and discomfort. In the past 10 years, technology has changed every aspect of our lives before we have the opportunity and time to think and question. Every family, every table, every palm has a screen, a monitor, a smartphone, a black mirror reflecting current realities.

Gold Wrong knife Micro reviews

Who told me to get up is a product that I like very much, founder Wen Yong's product idea is very good, the first is cool, second is minimalist, third is humanity. This is also the core strategy for mobile products. The biggest challenge for anyone who wakes me up is how to add value and service, in other words, how to design a realizable product.