Who will dominate the future of China's lbs

Nowadays, the sharing information from all kinds of applications from China lbs can be seen at any time, such as "I am here: xxx Place", "I am xxx place", and it is not an advertisement. At the end of 2011, users in China's lbs (Location Based service, location-based Services) applied market increased dramatically. "Millions of people walk on a mobile device that integrates data from the Internet and tells users about people or things nearby," Wired said in a magazine. Simply put, position changes everything! ". However, the question of China's LBS business model has not been interrupted, and we cannot help wondering who will live in China's lbs future.

Most of China's lbs belongs to the post-knowledge service, its value lies in generating a mass of various kinds of business information based on SNS interaction. "The current industry gives Chinese entrepreneurs a chance to imitate and innovate, imitating the American Foursquare model, but the LBS market is more comprehensive in China, which is a localized feature and opportunity for China's lbs," said Liu Davei, CEO of the Street network. "But based on the complexity of the domestic situation, simple" Check in "mode has not been able to bring the ideal user viscosity. As a then, many domestic lbs applications will be the development direction of the "social side of E-commerce." When the demand user handheld communication equipment, standing in the target location open Application services shake, you can know the surrounding business, realize the best interests of users. And the well-known public comment network is based on one of the applications of lbs, to achieve a dragon, eat and drink the hotel restaurant entertainment facilities. At the same time, Song CEO of the network, the street-side network CEO Liu Davei also agreed and began to try this "social side E-commerce" model. Social gathering and popularity can create a sufficient user base, but it will affect the user experience in some way after joining the business. How to balance the relationship between the two, become the biggest problem of lbs.

It may be said that this is the "giants of the game." With the huge user base Tencent micro-letter from behind, let peer competition pressure soared. But China Mobile, which also has a huge user base, cannot do it overnight. Although the mobile user base is large, it is not conducive to unified development because it is dispersed at all levels. In other words, the use habits and group characteristics of the audience determine the popularity of the product.

The essence of lbs is "Service". When "S" is interpreted as a social, business, game, tool, it means that the future of lbs is a beautiful and brutal gamble. China's LSB market, has been given too many reverie, still need to continue to test the market, regardless of the results, we need personalized and practical products.