Whole industry chain "over Jiang Long" beach market or will be combined with local enterprises to push the famous agricultural products

Absrtact: All along, when people go to travel, they buy local specialties as hand-mail and bring them back, which has become a kind of fashion. Now, you just click on the mouse online to place a single, on-line payment will be able to bring all over the country or even the global seasonal fresh ingredients shipped home.

It has been a fad for people to buy local specialties to bring them back to their home when they travel. Now, you just click on the mouse online to place a single, on-line payment will be able to bring all over the country or even the global seasonal fresh ingredients shipped home.

Whole industry chain "over Jiang Long" beach market or will be combined with local enterprises to push the famous agricultural products

According to statistics, China currently has more than 30,000 E-commerce platform, including agricultural products E-commerce platform has reached 3,000. Agricultural electrical business started in 2010, is the year, Taobao agricultural products sales of 3.7 billion yuan, 2011 rapid growth to 11.3 billion yuan, to 2012 closer to 20 billion yuan.

In this context, the deep integration of electric and agricultural products is regarded as the general trend, and the Shangdou of agriculture and electricity will bring the gospel. At the same time, many enterprises have been sniffing the business opportunities in this, have to exert the power of fresh electricity business field.

Which shun Fung optimization and the original Life network in the same year into this area, and in the short term repeatedly expansion. Shun Fong and the original life has now been the marketing center and cold chain distribution to expand to Foshan. Among them, to Chu Orange marketing "suction eye", "Suck Gold" the original Life network in addition to just debut when covering the north, on, wide, but also last year, "Drop" Suzhou, Hangzhou, Ningbo, Shenzhen and other 22 major regional cities. It is in the Pearl River delta except zhaoqing the remaining 8 cities have a standing point.

Originally Life Network Foshan Office Marketing Director Yin Hui in an interview with reporters, said, the reason why the choice of "drop" Foshan, in addition to Foshan's food culture is strong, Foshan people on the demand for more advanced factors, Foshan People's ability to consume strong also make it become the life of the network into the Foshan market is an important factor.

"We've proven this when we analyze customer behavior. In Guangdong Province, Foshan is in addition to the wide depth, the original Life network customers are the largest city, but also a very strong consumption capacity of a city. Yin Hui said, in the online, Foshan's order volume has been ranked third, or even a day of orders will go beyond the wide deep, become a day of the city "order King."

Originally, the Life of the network in Foshan to form a team of more than 10 people, focusing on online orders and business sales, starting last year, online under the promotional activities, for the original Life network localization accumulated a lot of customer resources, within six months of the network has accumulated tens of thousands of users.

"Online sales in Foshan are now about 1000 a day, and the rate of repurchase is very high." "Yin Hui revealed that the original life of the network in Foshan, in addition to Foshan people from all over the country and even the world's famous agricultural products, there is still a plan in the planning-with the local enterprises, farmers to work together to push the famous agricultural products in Foshan to the National People's table.