Why does the iphone 4S look the same as the iphone 4?

Apple has launched a new phone every year since the launch of the first iphone, but it is clear that the iphone 4 is just like the iphone 3G, the iphone 3GS, and the iphone 4S is miraculously similar to the iphone, Would it be to ask master meaning to explain what jobs had dreamed of. If you classify 3G and 3GS as a group, 4 and 4S grouped as a group, they will find that the first year is to publish a new type of mobile phone, the second year is to upgrade the internal parts, old bottles of new wine after the sale of a year, the two-year cycle of product cycles strategy, And CPU leader Intel's tock mode is just a bit similar. What is tock Mode tock is originally a pendulum swing sound word, but this side of course not this meaning. Referring to Intel's official claim, Tock is the process technology of the transistor, and the processor's microarchitecture, where each of the development cycles of each other is staggered so that there is a new technology for each period of time, and the group that does not publish the new technology can incorporate the technology from the other side, and also maintain the remaining development time, and thus achieve the purpose of mutually beneficial cooperation. Simply put, the tock is to let the two groups of men and the division of labor, rotating the results. There are many advantages to using the Tock model, the most obvious advantage is that it can shorten the launch time of new products, can create a lot of money pits let people fall in, and then the development of the time can be elongated, more abundant time can usually breed better quality, and as mentioned above, New products to our release the rest of the time, happens to be the opposing team to introduce new technology, we just can be used to make a big fuss of the timing, so this can be completed in the development, let the product into the other side of the results of technology. Roadmap, which Intel released in 2009, clearly sees the concept of tock as an example, based on the Nehalem microarchitecture (Process 45 nm) used in the initial Core i7, the "Tick" task behind it is to improve the process technology of transistors, After upgrading the process to 32 nm, the launch of the product is Westmere, which brings a higher operating speed, better power efficiency, the next "tock" phase, is the introduction of the process as a new micro-architecture of 32 nm Sandy Bridge, it brought such as quick Sync These new features of video and Thunderbolt enable users to enjoy more and more powerful features under the same process technology. What about the Apple camp? Before we start talking about the iphone, let's take a look at the hardware differences between generations of iphones, and check out the comparison table for the following key specs. The structure of a, B, C in the "appearance" of the table above is classified by description of requirementsand unofficial specs. The GSM version of the iphone 4 is experiencing an antenna gate event (the reception intensity will drop due to a specific handheld method) five months after the launch of the CDMA version of the iphone 4 slightly modified the antenna settings and appearance, and then this model continues to extend to the iphone 4S, because the general not much change, It is classified as C configuration, the difference can refer to the following figure. The main change is to avoid the death grip, the CDMA version of the protection cover can be and the iphone 4S general. If you apply Intel's Tock model to the iphone, you'll find that between the iphone 3G and the iphone 3GS, like Intel's tick phase, it offers new internal parts, but the design is completely in place. However, the tock phase is not so obvious, between the iphone 3GS and iphone 4, the appearance of a new design, but the size of the grid in addition to storage capacity, the other parts have been upgraded. In this comparison, similarly, both Intel and Apple are based on a strategy of two product cycles, but the difference is that Intel is clearly tock two tasks, while Apple is more like a two-year cycle for tick, which is And the Tock cycle is only one year, the first year only for the previous generation of mainframe hardware upgrades, and the second year in the renovation of the appearance, but also by the way upgrades hardware. But is this really good? or where? Apple's tock analysis perhaps Apple's tock and Intel's is only a formal coincidence, but the purpose behind it is to make the company a greater profit, after all, the current market is like a former battlefield, are all the heroes of the land, Just as Sun called "The Soldier, the paradox." ", not surprisingly recruit, how can you win the world's big place, here is to invite you to see the assessment in the next analysis is reasonable." If I had the iphone then, don't imagine I would conquer the universe, I will only be addicted to Angry Birds and forget to write Sun Tzu Art of War. 1. Cost savings of the old bottle first we put the Intel tock aside, the apple of this new "class tock model" to name, in the old bottles of new wine in the name of "old bottle strategy" good. The biggest advantage of the old bottle strategy is that it can save costs, in the same appearance, the product of the design can be first saved, and after connected corresponding storage, transportation, packaging, can directly use the old system, such as the cost of a series of evenly spread to two of products, so that products more price advantage. In the manufacturing process, and this situation is very similar to the production line only to do the smallest transfer, you can produce the next generation of products, whether it is the production equipment of the changes, the original material changes, staff training, areYou can save the expense of the new product. 2. Spread the risk and look at the iphone 4 miserable white machine event, because the white body glass paint on the production of difficulties, too thin will light, too thick and will make the touch panel difficult to close, so the time to market delay for 10 months. If the 10-month time, in exchange for the introduction of the new mobile phone soon news, I think not only consumers furious, even Apple high-rise night sleep is also a nightmare to frighten the wet bed, after so long efforts, if the white IPhone 4 product cycle of less than six months, that cast down so much capital, How to get back, so let the successor of the iphone 4S continue to use the same fuselage, the crisis and risk, can be spread to the first two years, so that the damage to the company as far as possible to minimize. But then again, if the product is not the appearance of consumers like, it is not a confession to be shot two times the meaning of it? Yes, but it's apple! Apple Yes! It is not possible to introduce a product that is not eye-friendly, so this is not a matter for discussion. 3. Consumer psychology on the other hand, in the case of consumers, this old bottle strategy does have its unique. First of all, it created its own sweet point law, the general 3C product rule is early to buy early enjoyment, late buy discounts, but the iphone is early to buy early enjoyment, late buy new goods, its price is very hard, and so long are almost that price, if the entry time is too late, it will become a close to the second line of the mobile phone, so as long as A new machine on the market, will cause a change of machine boom, the old bottle strategy supplemented by jobs proud of the "Hunger Sales law", so that in this upsurge of consumers, because they can not buy and more want to buy, also created the next one will be first to win the idea. What about the people who take the old products after the new product is introduced? It doesn't matter, nobody else can see that you are holding the old one. That's right! The iphone is in addition to the phone, it is also becoming a status symbol, symbolizing the pursuit of taste (even if many people feel that the iphone is just a blind follower), taking out the iphone means you have a taste, a mobile phone with an old one, and just take it with you and browse Facebook. , anyone who thinks you are an Apple fan of the trend. 4. Buy at any time in addition, for some people just want to catch the Apple train, but not in the Italian cabin and so on, to them in the market after a period of time, or even the next generation of models launched, money to buy the old money is not a problem, anyway, the hands of things and everyone's What about the consumer who wants to wait for the flag machine king? It doesn't matter, Apple has solved your problem from the very beginning, you have only "new type, but not the strongest", as well as the "old, but the upgrade" of the two options, so you never have to wait, anyway, can not wait, want to buy when he bought the right. 5. Buy and buy the last point, due to the telecommunications business in many countriesIt's a two-year sign, so many consumers who want to switch to new handsets, wait until the contract expires, and then renew to buy a new machine, so whether you buy before the "new version" or "Upgrade version", the next time to buy a new machine, are already tock after a round of things, So the new machine on hand has been refurbished, upgraded two times, basically can meet the expectations of the purchase of new machines.