Why is iOS a new era of Windows?

Tencent Science and Technology (slides) Beijing time May 5 News, the U.S. Science and Technology news website AppleInsider recently wrote that, for many years, the industry has been looking forward to the mobile industry in the emergence of Windows. Mobile operating systems such as Palm OS, Linux, Windows Mobile, and Symbian have been hailed as a potential new era of Windows, but in the end there is no exception to failure. After the 2007 iphone turned out, Apple iOS has become a new era of Windows with excellent products and a sticky ecosystem. The following is a summary of the article: over the past 6 months, Apple has sold 85 million iphones and 42 million ipads, earning more than 98 billion dollars in profits of $22 billion. Apple's profits in the mobile sector are 3 times times higher than Nokia's profits in the 2008 heyday. Why didn't Apple's rivals stop Apple from being invincible? 2007 to 2012 the world's major mobile phone manufacturers operating profit compared to how Apple has successfully earned the entire mobile equipment industry, the vast majority of profits, and has been leading the industry direction? The answer is an overlay of three factors: a product with a clear value for the public, a platform that is sticky, resistant to competitor erosion, and the ability to help partners improve sales of ancillary products. The advent of the new era of windows from the first day of the advent of the Apple iphone, traditional analysts believe that Apple is "impossible" to enter the smartphone industry, not to mention the defeat of the industry's large number of established vendors, to win the throne of Mobile Equipment field. For years, insiders have been looking forward to the advent of the new era of Windows. They initially hailed Palm OS as the potential for windows in the smartphone industry, but soon shifted their gaze to Linux, then Windows Mobile, then Symbian Foundation, then Windows Phone. Samsung has been betting on all of these smartphone platforms. Although many in the tech industry have come to the conclusion that Samsung has been able to match Apple or beat Apple (at least on smartphone sales), this is not true. "Samsung's profit levels are comparable to that of the mobile industry 5 years ago, and Apple's profit level is twice times that of Samsung," Hollas Dedio, Asymco analyst at the market research firm, said Horace Dediu. "If you want to compare today's mobile market with the history of the PC era, so this time Apple played the role of Microsoft, and Samsung played the role of Apple once: once, Apple was the only surviving early PC vendor in Windows that dominated the market, Other early rivals such as Ataris, commordores and acorns have long since disappeared.。 But even Apple, which has survived by niche positioning, is far less profitable than Microsoft, the larger PC industry leader. iOS is a new era of Windows essentially, Apple iOS has become the windows of today. Many analysts have tried to link the iphone to the fate of the early Macintosh, thinking that Apple would go the same as the Mac and eventually become a smaller share of the mobile industry. And as a widely licensed free Open-source platform, Android has often been thought to play the role of windows in recent years. The problem is that several of the principles that helped Microsoft succeed in the PC industry in the 1990 were applied to Apple iOS, not Android. Despite the huge success of Android in terms of market share, the platform failed to produce the same huge profits as windows and Intel. Unlike Android, which offers a free software platform, Apple's billions of-dollar revenue per quarter comes mainly from hardware sales. Ironically, just as Samsung now plays the role of Apple in the 90 's (Apple is the only minority survivor in the Windows 95-dominated PC market), Google (Weibo) Android plays a typical Mac OS role. Mac OS has a healthy business model with many enthusiasts and almost free distributions, but it is almost impossible to gain the dominant profit that rivals the Windows platform. A product that has a clear value for the mass market is the primary factor in Apple's foray into the mobile market and its dominance. When the first iphone was released in 2007, Apple attracted almost all of the consumer's attention, focusing almost all of the mobile industry on itself and quickly becoming a household name in the world. The iphone is in contrast to the 1993 to 2013 electronics. The iphone has become a global star-level computing product in a matter of time, much different from Apple's first generation of Macintosh in 1984, but closer to Microsoft's release of Windows 95. Windows 95 was initially released at a very high price, adjusted to the rate of inflation, at $5655 today. It was 10 years since the advent of the Mac, so Microsoft is promoting Windows 95 's selling point to existing DOS users to enjoy the near-mac experience at a much lower price. So for the mass market, Windows 95 is a product with a clear value. Android cannot replicate the Windows 95 high-value/low-cost selling point because users will never be able to buy the retail version of Android and install it on existing BlackBerry, Palm Treo, Windows Mobile, or Symbian devices. Or get with the iphone classExperience. Even if you have a hacker-like skill level, you can't have Android running on these devices. In fact, throughout Android's history, almost all Android devices are hard to get system updates, and most users don't even understand that they need a system update. I've interviewed a variety of avid Android fans and regular users, few of whom know what Android version they're using. No one cares about Android's version number. The only thing that Android fans have in common is that they all want to buy non-Apple products. And many ordinary users buy Android devices simply because Android devices are cheaper. For most ordinary users, there is nothing on the Android platform to keep them. The vast majority of Windows users are not deliberately avoiding Apple, but are hoping to get something similar to Apple at a lower price. These users then begin to be locked into a sticky windows ecosystem. As a result, Android fans have much in common with early Mac or Amiga or powering users, with fewer similarities to Windows users in the 90. Android fans want more unique and interesting products than products that have a clear value for the mass market. The average user's loyalty to the Android platform is very low. Make full use of existing market position to realize transformation it is difficult to subvert an industry simply by virtue of a new product with a clear value for the public. You have to attract the attention of the outside world and increase your productivity to compete with your competitors. If you have a strong market position in a field, it will be easier because you don't have to live in the shadow of others. Microsoft has been able to transform MS-DOS's authorized provider into a company that provides a graphical desktop computing experience because it offers a "similar to Mac but in some ways a better product" (Windows 95 is often described as such), much like Apple iOS, And Android is a big difference. Like Microsoft, Apple already has a certain market position in the mobile market before releasing the iphone and can help transform it. In fact, Apple has two products that lay the foundation for the iphone: Macs and ipods. Google Android first came from the Android Linux/java platform acquired from Rubin (Andy Rubin). The difference is that MS-DOS, Macs and ipods are lucrative businesses that already have a lot of loyal users, while Rubin's Android was initially a by-product of a small-danger handset, and the Java platform on which Android relies, though widely used, But it never produced a real profit, nor did it produce anyLoyal customers. In the early 90, it was clear to everyone that MS-DOS was destined to be replaced by a graphical desktop system. In the years before Windows 95, the PC industry was once betting on the powering operating system, a joint venture between Microsoft and IBM, and IBM's and Apple's Taligent projects. But in the end, Microsoft took advantage of its position as an MS-DOS provider and successfully transformed Windows, achieving great success and forcing powering and taligent into an impasse. Similarly, around 2005, many people predicted that the ipod, at its peak, would be eroded by smartphones with built-in MP3 playback capabilities. But in the end, Apple took full advantage of the ipod's existing market dominance, successfully transformed and launched the iphone and later ipads, further capturing most of the mobile market's profits. A few years ago, the idea that PCs were about to be replaced by mobile devices was not widely accepted. As early as 2000, a Japanese friend told me that almost everyone (especially young people) in Japan is no longer using desktop PCs, but rather more sophisticated mobile phones. I was very hard to understand and believe, but 10 years later, more and more people have chosen to spend more time on smartphones than on desktops or laptops. As an ever-popular computing platform, Macs provide a huge user base for Apple's iphone and ipad. Apple's iphone is essentially the product of a combination of Mac and ipod two products: Apple uses the ipod as a multimedia consumer device for mobile performance, as well as Mac software development and operating system platforms. The history of Microsoft Windows 95 replacing MS-DOS is technically not repeatable, but the case for Apple's iphone replacing the ipod is very similar. The selling points of these two products are similar: "Our new product is more excellent, the price is more approachable, and has obvious value." "For the vast majority of users who have never been attracted to Microsoft's Windows CE or other smartphone platforms, the iphone was immediately sought after. The key to this huge demand is Apple's powerful product: The iphone has a very clear value, a combination of three devices, ipod, browser device and mobile phone. Before the advent of the iphone, many users were already familiar with and fond of ipods. The value of Internet browser devices is self-evident. As for cell phone function, it is not only an important function, but also a marketing tool: Anyway you need to buy a mobile phone, instead of buying a cumbersome and not with ipod and browser features of the phone, rather than buy this super smart iphone. If Apple only stops here, the iphone will soon drown in Shanzhai or other alternative products that also have web browsing and video music playback capabilities. After all, Apple had been in the 80 'sIn the medium term by LaserWriter launched laser printer, in 1994 by virtue of Newton MessagePad will introduce tablets into the mainstream market, and in the 90 's interim release of the groundbreaking QuickTake digital camera. But in the end, Apple lost market dominance in all three categories.