Why is it that non-directional traffic can make users and Internet partners win?

The recent mobile internet does have ignition, is not a new application, but operators and the internet began a tentative walk together, before the Guangdong Unicom and Tencent micro-letter Wo card, after the China Telecom and NetEase easy letter. For a while, operators embraced the internet with an open stance that was supported by insiders. Objectively, because operators are limited by their own system and genetic problems, if they are not good at the business areas, through open cooperation, the formation of their differentiated competitive advantage, is a better way. Unicom from Tencent, Telecom became the godfather of NetEase, vowed to the mobile Internet as the most important strategic areas of China Mobile will go? Many people are expecting China Mobile to break the ice, and recently in the face of micro-credit card The most serious psychological impact of Guangdong, outgoing its upcoming campus orientation has begun to move, the introduction of a dynamic zone upgrade version of the news, does it mean that this seemingly calm the largest mobile operators began to a certain degree of counterattack? Guangdong Mobile What is the response to micro-letter? According to the information disclosed by the media, Guangdong Mobile Zone 19 upgraded version of the new Internet rights ex-gratia package, the adoption of the direction of the flow packet, for users of the Internet business to choose their own. This includes a monthly gift of 500M 3G traffic and a g of the province's leisure flow, cumulative 1.7G. So it's not too late for Guangdong to move to a dynamic zone, regardless of the micro-credit card is still easy to believe, after all, just listed, in the user's experience there is still a greater room for improvement, if the Guangdong Mobile Zone upgrade program can be more open attitude in the campus market for students to provide more affordable flow program, The upcoming Campus war winner is unknown. In fact, the micro-letter and operators of the cooperation is noticeable, because most people think that telecoms operators are only competitive with mobile internet killer applications, perhaps it is based on this view that China Unicom is willing to sacrifice some of its own users ' rights to control the scarcity of resources for applications such as micro-letters. With the way of directional flow packet with Tencent cooperation. This seemingly open cooperation, in fact, for the entire mobile Internet, is not conducive to its competitive health development cooperation. It is rumored that the mobile zone upgrade program in Guangdong, including an Internet equity package, is said to have formed a popular mobile internet application group, such as QQ music, Sina Weibo, Sohu Video, Youku potatoes, renren, beginning literature, National Geographic magazine, more than 30 applications. This is a more open attitude and gesture embracing the mobile internet, if Guangdong Mobile can take this as an opportunity, through the way of experience to first remove the campus competition, and then be able to sit with many internet manufacturers, based on the early market substantive cooperation, the formation of a row of mobile internet application of the Big Alliance, It may be a more advantageous mode of cooperation in search of killer application cooperation. And all this, in fact, need to have two basis, one is able to have a variety of applications to accommodate the application of large capacity flow package, the second isThe use of the application flow of the choice of the full user is to take the form of a non-directional traffic package to support the user's freedom of choice. For users, the flow of consumption has the right to choose to make concessions more really for users, this is the choice of traffic consumption to the user, is a mobile internet era in line with the "user democracy" principle of thinking-believe that users are the most intelligent is also the most understanding of their own needs. In fact coincidentally, Japan's second-largest operator KDDI launched the app subscription project "AU Smart Pass", which has about 500 applications, is also taking the free flow consumption model for users to choose freely. The advantage of free flow is that it can make the traffic concessions to the real. The defect of directional flow packet is that if the user's demand changes or is affected by the time mood work and other external factors interfere with the consumption behavior of the directional application, as long as in the contract period, we need to continue to pay for the directional flow application no longer needed, And can not achieve the flow of consumption with the application requirements of the change of the free switch. So for users, the right to choose to grasp in their own hands, in order to use the concessions in the real place, otherwise it is not in the mirror flowers? To the campus market price-sensitive, the flow of demand for college students, for example, dynamic 3G Network chat card 1.7G of traffic and 500M directional micro-letter traffic to do the pros and cons of the analysis, whether the stand or see it? Non-directional flow packet can effectively break the monopoly of Internet enterprises, stimulate the application of prosperity in fact, for Internet enterprises, the non-directional flow packet is a more attractive carrier traffic management model. We can see that the so-called directional flow packet, is generally the telecommunications operators and mobile internet monopoly and monopoly of the use of the application of cooperation, the consequences of this direct effect is small and medium mobile Internet applications enterprises have to further parasitic in the mobile internet monopoly giant's ecosystem. Because in essence, the emergence of directional flow packets is a key form of mobile internet monopoly to control user's attention entrance by telecom operators, which is a quasi-pipeline monopoly. If this trend is further enhanced, when users lose their choice, it also means that small and medium-sized mobile internet companies lose the opportunity to directly own users and beyond the opportunities for development. The author thinks that in the field of mobile Internet, the trend from open to monopoly is further strengthened, and the survival and development environment of small and medium mobile Internet enterprises tends to deteriorate. Because the small and medium mobile internet manufacturers do not have enough resources to get the directional traffic packet cooperation opportunities, they will face more unequal development opportunities, if the directional flow of traffic packet big line. Open Mobile Internet garden, there is no eternal enemy, the key lies in the interests, even if easy to believe, not also shout out the slogan of the God of wealth?