Why no payment after the user orders

If the user added to the product after the purchase, but did not buy people feel pity, then, the user after a single but did not pay, it is truly hateful. After you join the shopping cart, give up the purchase, as if the girl has the idea of opening a room with you, but temporarily change your mind, and after the order not to pay is like a girl and you enter the room, eventually you did not further development. At this point, you have to analyze why!

Why did the user not pay after the order? According to the observation, survey and ask some friends in the industry, finally summed up for the following reasons:

What is the impact on the business (website)

1, the waste of resources, if you can make a strength here to improve the success rate of payment, than to pull the user under a single easy to many;

2, the inventory of the business, because the inventory after a temporary freeze, resulting in other users can not buy, resulting in losses;

3, the business reputation or reputation as a result of the impact (for the 2nd, 5, 9 reasons for the customer, the site experience is poor)

Finding out the problem is easy, solving the problem is the purpose, what is the best way to deal with it? I propose some theoretical methods for reference:

After the order of temporary change of mind, do not want to buy, really, simply do not want to buy

Optimize the shopping process, take care of the impulse to buy the user, more than two under the user's passion is gone. I wonder if anyone has studied how long the user's "impulse" is?

User habits issues, after the order to ask customer service questions, because of dissatisfaction or no reply to cancel orders

I think this user habits are mostly Taobao platform to develop, hate Taobao bar, strong customer service strength. Taobao buy things do not ask customer service two words in the heart are not comfortable.

Don't want customer service? Then the common problems and users often ask the content to integrate into the site content, product content, it is expected that users can see a few more eyes.

The first order, not immediately payment, but the interval for a period of time to pay

Users are likely to forget or lose interest, so prompt SMS or email to remind users to pay. How long is it in time? Some people say that within 24 hours, someone said within 12 hours, you can do it.

Payment Account no money, need to recharge

Prompt SMS to remind users of orders not paid, and inform the replacement payment method, the site supports cod

Can't pay or pay well

Allows the user to change the payment method and is convenient. It makes sense to have a Web site put the option of payment on the delivery order.

After the order, temporarily want to change or add or subtract goods

Support the customer to change the customer's order by self-service

Just playing.

Refer to a liquor-selling website and send text messages to such users every day to harass him ^-^

Wrong order or repeat order

No good

After the order was told that no goods

The system is guaranteed to be able to order the goods, for do not do inventory site, this is the pain point.

In addition, you can consider the following issues

1, how long after the order of the unpaid system to automatically cancel orders? Some sites are 7 days, some 24 hours, why? Why should I cancel the order automatically?

2. Do you want users to cancel the order by themselves?

3, the next order to give up the payment of the user, means that we have mastered its personal information and purchase preferences, in addition to timely text messages or mail call back orders, the latter part of the precision marketing is also very meaningful.