Why the book limit order has been implemented for half a year scrap

At the beginning of the year, the Chinese Publishing Workers Association the "Rules of Fair Trade" ("Limit Order"), jointly formulated and promulgated by the Association of Chinese Book Publishers and the Chinese Bookstore Association, stipulate: "The publication time in a year of new books entering the retail market, according to the book Calibration sales, online bookstore or membership system sales, Enjoy no less than 85 percent discount range.　　"This has caused a stir in the industry.　　Half a year later, the book business has added to the sadness of the "limit order", but now has become a scrap ——— shop book sales of low discounts unchanged, even the city more than the entity shop, also appeared under 85 percent of new books. Status: Shop bookstores have low discount reporters yesterday in Dangdang and excellence online to see, under 85 percent, the new book still occupies the main position of the two major online bookstores, it seems to prove that Dangdang concerned people in the face of the "restraining order" promulgated by the emphasis: "In no less than the cost, do not violate the anti-unfair competition law" under the premise, Commercial enterprises can be priced independently.　　In addition, yesterday, the reporter also clicked on a number of book sites, found that the new book is less than 85 percent of a considerable proportion. Yesterday, the reporter visited some large and medium-sized bookstores in the city, found that in addition to Xinhua bookstore, the respondents have new book discount area, the introduction of more than 80 percent discount.　　Some stores to achieve the integration requirements of the old members, the purchase of the designated new book can even be discounted to 69 percent. Reporters in the Sisyphus Shapingba shop, the wall hanging on the discount card, in the way of ABC, discount enjoy divided into three levels: a class of 69 percent, B-class 75 percent, C-class for 88 percent.　　Reporters read the discovery, discount book, "My Struggle" a book for the April 2009 edition, "Ant Tribe" for the September 2009 edition, are in the "restraining order" provisions of the publication within one year. Chongqing Book Center book Discount area, located in the coffee bar front shelf, is currently on sale, many classics, classics, and some even as low as 20 percent.　　The book Bookstore is currently the introduction of discount books for 80 percent, special offers more than two or three yuan/this.　　Reason: How to regulate the absence of rules "restraining order" promulgated at the beginning, Dangdang concerned people to accept this reporter interview, it was clear that the so-called "limit order" is not yet operable. First of all, the type of modern society is very many, Dangdang sold 600,000 kinds of books, and every day there are new books on the shelves, if the "limit order" to adjust prices, we are unified time or the gradual adjustment of their own?　　How do you make sure someone doesn't fish in troubled waters?　　Second, the online bookstore and physical store costs are not the same, various categories of the book cost is not the same, "limit the order" does not explain the white, all books no matter what category should be unified discount? In addition, large enterprises easy to monitor, but some small web sites, small bookstores difficult to regulate, which will lead to "bad currency to expel good currency." So what are the penalties for companies that do not enforce a "limit order"?　　None of these rules came out. Now, time has been over the past six months, the reality seems to confirm the Dangdang.　　The industry says that the "restraining order" is more like an industry advocacy direction, is not legally binding, it is difficult to carry out or understand.　　Sound industry: Physical stores do not play low discount war is worth mentioning is that, although there is a violation of the "limit order" suspicion, but the online bookstore and the original intention of the store is not the same, the entity shop more is helpless.　　As for the new book 85 percent, the City entity bookstore without exception, said that the discount is published by the publishing house promotional activities, and the new book low to the "limit order" below, is due to the promotion of the theme of the activities required. Insiders frankly, go to the physical shop to choose the book is actually not less, but most people finally chose to choose through the shop order. Physical shop for shop to do the trend of wedding clothes more and more obvious.　　Discount is actually with the shop for price competition, but the overall physical store is downwind. "We also want to let the price down, but the huge cost of labor and rent is impossible."　　"The book bookstore related Personage said, is thinking the future survival to win the marketing model, expects to establish the brand effect with the characteristic service."　　Asked if they would be involved in a price war in the future, respondents to the entity bookstore unanimous: Never take the initiative to participate in the low discount war, because the book is now the profit margins are getting thinner.　　Consumer: The price is the hard truth no matter how the book shop, the physical store how to operate, how to compete, most consumers have said that the choice of purchase channel chips, is the price of the high and low. Yesterday, the reporter visited the entity bookstore interviewed 30 consumers, of whom under the age of 35, are said to be compared to the Internet book prices. 24 of people determined to buy the premise of price, this part of the people that any commodity, the cheaper the price, the more competitive advantage in front of consumers. "The same quality, content of the book, the cost of buying a high price, is undoubtedly a waste of money." "4 people said they can accept about 5% of the floating price," although in the physical store more 10来 yuan, but immediately can satisfy the reading sense, value. The remaining 2 people claim to pay more attention to the process and feelings of the bookstore. Reporter Dong Ji