Why their tags are getting harder to find and the labels are getting thicker

1. Why are their tags getting harder to find and their labels getting thicker?

In addition to tyrants, most people meet the right clothes, the most want to know is its price. They know too much about the impact of price on you--you won't get it in the first time.

A tag, usually more than one. They hide in the nooks and cranny of the place, the font is still small poor. "First look at things, then see or do not look at the price", this is fast fashion the most ideal consumer process. Clothing labels In recent years has become more and more thick trend, and most appear in conspicuous or even unsightly key parts, such as waist, neckline, cuffs and other places. In addition to the brand name, contains ingredients, washing instructions label, add up a dozen thick, want to comfortably put on clothes, you have to lose the label. This is their trick: you can return 30 days, but not the label. In addition, the tag will not be a reason to have a variety of color labels, these color labels are within the scope of the discount, and apply to all customers.

2, they are "aboveboard" Shanzhai brand?

A lot of people have questions, do their designers really get together in the show and fashion magazines to "copy" clothes? That's right. They will send designers directly stationed in Europe's clothing show show, the scene from the home to do, from copy to merchandise on the shelves from 15 days to 22 days.

Of course, they will also get inspiration from other places, including trade intelligence, discos, pedestrian trails on bridges, fashion magazines, and so on, to be inspired by drawings and tailors. Now the most successful copycat in fashion is non-Zara. The price is fast fashion sometimes has to pay an expensive tort fee. The smarter and safer way is to work with famous designers to launch each season's designer series for mutual benefit. For example, the cooperation between H&m and Marin has made Shanghai Huai Hai flagship store hundred meters long team, a difficult to find the effect.

3, their "three-flow work" is because there is no own factory, OMG this is true?

If the foundry industry in the world counts as the brand's own, then any fast-fashion brand has many factories-but only a handful of their direct factories.

Zara's production base is located in the company's headquarters in Spain, but the basic clothing will be dispersed in Asia and other low-cost areas of production. In Spain, Zara has set up 20 highly automated dyeing and cutting centers that outsource labor-intensive work to other small factories and even home workshops.

So the quality is often your spit fast fashion point. The first step in quality is fabric, they have to win the style, they must also take advantage of the price-can only choose to sacrifice fabric. Do not complain that their fabric is always slightly thin, such as you want to buy good-looking sleeveless braces skirts, but found lining is nylon, and a variety of cool money to wear forever sultry. In order to compress costs, they are never inferior in fabric and detail. The quality of Uniqlo will be better--but you don't have much hope for the style. Fast fashion is the case, style and quality you can only choose the same.

4, "30 days unconditional refund", what do they think?

"Let consumers buy first", is the premise of this sentence, they do not go back, but on the way to return, they will as far as possible to let you consider the next. For example, the return on the back of the receipt of the rules of the font is very small, the color is more light, in short, "quick deal, pay to take away" is the basic principle of fast fashion.

Their fitting room is often lined with long queues, the clerk will "warm" to remind you, you can buy back to slowly try, anyway can retreat. It turns out that the trick, "take it back and bother to get it back," is very useful for many people. They are also exquisite in the mirror of the fitting room: There will be no large mirror inside the fitting room, usually only occupy a small portion of the middle of the wall, rectangular or oval upright placed, not to save money, but a narrow long mirror "thin body" effect better. If you want to take a big mirror, you have to step out of the cubicle and become a free model for others. In addition, the more layers of mercury plating, the stronger the light sense of the mirror. They use more than three layers of mercury in the mirror, reflected light than a layer of mercury in a mirror much more, portrait of the contour will be more trenchant, like the sharp photos, the color looks more vibrant saturation.

5, yesterday also saw more than 10 clothes, the next day is all gone?

It's easy for you to miss the one you want to buy. No way. Want to go back and think about it for a few days? To。 By the time you get there, the pile of clothes will be gone. This is because the "fast, small, variety" shop philosophy is the world's fastest fashion industry guidelines. Zara, for example, has an unwritten rule that goods not sold in 2-3 weeks are removed from the shelves. Each store has to submit two orders per week to the headquarters, if the store missed the order time, when the period can only be a bye. Once there is a backlog of goods, it is entirely up to the shop chief to pay for the stock.

So, even if you think there are several pieces left in the dress, it should not be sold in a few days, it may be withdrawn the next day. Fast fashion "hunger marketing" is the natural result of the channel and production, perhaps you can afford to, the shop chief does not think so.

6, men's area is always more dark than women's area, is the illusion?

Even in the daytime, Uniqlo, ZARA, h&m and other shops also must be brightly lit. Do not think that is really burning shop money not distressed, but because the store can make people feel space, more importantly, lighting can also "change" the quality of goods, color, so that goods look more expensive than the actual value.

Zara and other men's area lights are dim to save electricity? Don't be naïve. Do you remember the men's watch commercials that you often see? Black background, a glowing metal sheet, let you suddenly associate "business success" or directly into the "007 bond" rhythm. Black, gray and other dark background easy to produce a mature sense of stability, with the focus of the narrow beam of light can make the product's three-dimensional enhancement, contour clear, highlighting the tough man. Zara's Men's section of the lighting mostly with hard lighting and narrow beam, although the public area slightly dim, but the clothing of the men's taste has been foil and promotion.

7, do not underestimate their window-more effective than advertising?

In the luxury goods industry, v M D (v i s u a l merchandising) will be responsible for the designation of window display and display mode, the luxury industry as the benchmark of the fast fashion is no exception.

H&m's global window display is uniformly designated by a large store in Stockholm headquarters. In view of the different sales of each store, the model dress in a unified reference program, the display of best-selling or sold out, the window team to make real-time adjustments based on actual sales.

Zara is an "industry benchmark" in the speed of window updates. They rarely advertise, but they are willing to throw money at the window design, when the magazine is still predicting the current season, Zara's window is already showing the content, this "Early Show" can play a very effective advertising role. Generally speaking, the domestic fast fashion of a single window into the 2000 yuan to 3000 yuan, like Zara so willing to spend money behind the glass, each window of the basic cost of more than 5000 yuan, and sometimes can do to change the frequency of two times a week.

8. Be careful of your ears-their background music is "pay the catalyst"?

Listen to what, not some shop chief or assistant arrangement, international fast fashion brand music with strong brand recognition. H&m's background music is sent to stores every month by Swiss headquarters, hip-hop, rock, jazz style is their favorite. No matter where you are in the global corner of the H&m shop, hear is the same set of music, if happen to be in the same time zone, may be synchronized. With European ancestry, Zara will be at the top of the world, with its headquarters in Spain directly controlled by the network, and even broadcast by the headquarters computer system. Europe and the United States hit single, fast-paced pop music, Zara borrowed music to create a "sense of urgency" to increase your now do not buy will miss the reminder psychology.