Will form the monopoly pattern of electric business channel

August 15, Jingdong Mall, Suning appliances and gome and other electric dealers to carry out price war, 16th, the price war continues, Sina Weibo certification data show as "Jingdong Mall board Chairman and Chief executive officer" Liu said, "No patience with suning 10 yuan 10 yuan price reduction, this morning 11:0 012:00, direct distribution of 2000-300 and 3000-500 of the big home appliances coupons, equivalent to a cheap 300-500 yuan per piece, step! ”

16th, the International financial newspaper published an article "Beijing-Soviet price war who". The article said, the final result is necessarily, the previous electric dealer price war, must be thunder, rain. In countless similar hype, although consumers may be temporarily able to obtain some small benefits, but under the guidance of the electricity quotient, it is inevitable that the trend: in the electricity business so-called price war, cultivate the habits of several electric dealers website, gradually put some of the power of the smaller power companies eliminated. Several rounds of such a price war, may be the formation of electric power channel monopoly, such as similar to the current chain of electrical appliances, the main only left suning appliances and gome, consumers can choose, perhaps in addition to suning easy to buy, is to Jingdong Mall.

The following is the full text of the article:

Who is the price war between Beijing and USSR

"Kiss, have you been fooled today?" ”

For the Jingdong Mall and Suning easy to buy a frame, many consumers sigh, fooled, this is another gimmick more than the benefits of the propaganda war.

According to the author understands, since Suning electric appliance announced into E-commerce, in a variety of ways, to expand the brand and channel publicity. And to the Beijing-East frame, to play its best publicity channels.

As China's largest household electrical appliances chain operators, suning appliances naturally know the importance of channels. Suning Electric Appliance Chairman Jindong himself has said that the possession of channels for China's future market development prospects of the importance of self-evident.

There is no doubt that this and the Beijing-east of the shelf, suning easy to buy should be brewing for a long time. Experienced the most brutal price war in China's home appliance industry, after the Gome electric appliance and Yongle electric appliance double attack, suning appliance has undoubtedly become the most good at playing price war and propaganda war of the chain of experts. It knows when to attack opponents and when to shrink defense.

Now large-scale launch of the Jingdong mall attack, is undoubtedly a very good time. The reason is very simple, as the home appliance chain industry leader, Suning appliance is now abundant capital, and comprehensive transformation has become its most urgent demand. For Suning appliance, whether the transformation succeeds, is related to its future development prospect. But at present to Jingdong, although the financing is many, but because has been in the loss state, the management pressure is huge. It is impossible for strategic investors to Liu pressure on Jingdong mall operators. Can say, at this time Jingdong Mall, a bit "forcible". The surface is the home appliance industry electronic commerce eldest brother, actually but some "fragile", the price war, the emboldened. It is based on this kind of judgment, Su Ning dare so arrogant, known as "The history of the largest" price war.

In the face of suning aggressive offensive, Jingdong Mall had to "see Recruit", also launched the so-called lowest price war, but in fact, many net buyers found that this is only a means, real benefits almost no, so its only passively beaten. and Suning easy to buy also to accept, the range of price range also no consumer expectations more.

Although some legal people said that the Beijing-Soviet two electric dealers price war may be suspected of illegal. In practice, however, this is less likely to be illegal. Because the real price, the need to pay a huge amount of real money, and finally inevitably lead to a lose-lose, Suning and Jingdong will not be so silly.

So the final result is inevitably, the previous electric dealer price war, must be thunder, rain. In countless similar hype, although consumers may be temporarily able to obtain some small benefits, but under the guidance of the electricity quotient, it is inevitable that the trend: in the electricity business so-called price war, cultivate the habits of several electric dealers website, gradually put some of the power of the smaller power companies eliminated. Several rounds of such a price war, may be the formation of electric power channel monopoly, such as similar to the current chain of electrical appliances, the main only left suning appliances and gome, consumers can choose, perhaps in addition to suning easy to buy, is to Jingdong Mall.