Will O2O subvert the traditional car market?

At the end of 2014, O2O door-to-door maintenance enterprises more Shijian, rough statistics, auto aftermarket market at least squeezed into more than 10 start-up companies, and even a lot of car media people have gone into the sea. It is believed that this model will subvert the traditional auto market and become the mainstream of the future industry.

Is that so? A number of opinions from all sides have been collected on this topic.

Wind Investment Party:

There are no solutions to the problems of human cost, user experience, and profitability. Investor Lao Li Frankly also paid attention to this array O2O upsurge, but after many analysis or give up. "Human costs, that is, the cost of the line is too high, how to profit is a big problem." ”

For example, every single need 2 people door-to-door service, the volume of business to rapidly upgrade, how many people enough? A wide range of door-to-door services, especially in large cities, the road block one or two hours is commonplace, back and forth of the human and material resources are spent a lot, do not make a day to do a few single, talk about what profit?

He believes that the selling point of O2O is convenient and inexpensive, accessories price is not the advantage of the big shop, in case the staff deployment is not in place, resulting in poor user experience, the two advantages are no longer, this is the biggest O2O existence.

Transformational Faction:

Community stores are the real killers of sniper O2O. The first two years to leave the 4S system Arlin, also has been thinking about the profit of the biggest car service after what the market should be the starting point. The existing 4S shop model by the factory control is very deep, coupled with the increasingly competitive trend, "4S shop like before there are so many good fruit to eat", the rise of O2O seems to let a lot of people see the direction.

However, Arlin that O2O currently has limitations in the user experience and practical operation. "I think O2O is currently only suitable for a group of people who have garages and private venues that allow door-to-door work." "Do not say that the current general residential parking spaces, a lot of commercial buildings in the garage are very narrow, fully accommodated two people construction operations, even the most basic car washing is difficult to operate, not to mention the need for equipment to change the motor oil movements."

No matter in the vault or open-air parking space, many simple operations will affect the lane, it is difficult to create a good user experience. "Instead, the presence of community stores in various commercial areas and properties will likely become the mainstream of the future industry, O2O is still stuck in the concept of fresh, eye-catching stage, if the formation of industrial chain effect will be a good way out, but this needs to rely on larger platforms and VCs continue to burn money, It's hard to burn sparks without tens of millions of investments. ”

Netizen Family:

"Onsite Maintenance" service providers are now more focused on light maintenance, due to limited to the site, tools and other reasons for full inspection still need to drive to the shop owner. From the user's concerns can be seen in the security issue is still a concern of the car family focus. The pace of life is getting faster, a half-day vehicle maintenance will indeed make a lot of people feel headache, and the appearance of on-site maintenance services appear to solve this problem, not only to save the 4S back and forth of the oil shop price, maintenance prices are cheaper, but this is not actually the core advantages of door-to-door maintenance services, because many owners are not bad money. Compared with the traditional 4S shop, although the on-site maintenance eliminates the cost of operating stores, but pay the price is inefficient personnel, labor costs are high. It's really a question of whether the cost savings will actually fall and be accepted by consumers.

Experts：

Convenience, flexibility is the biggest selling point of home maintenance, but this does not cover the full range of consumer demand. We believe that in the near future, a more professional and consumer-focused service will stand out. We also look forward to the relevant agencies to introduce more laws and regulations on civil maintenance services, the new industry to regulate the law. So that consumers can reserve flexible, professional service, convenient and quick to complete the maintenance, which is the direction of automotive aftermarket industry efforts.