Will the mobile internet say goodbye to the advertising profit model?

Advertisement = advertise, advertise is the most primitive means of looking for consumer, already have advertisement in ancient times.

Advertising began to appear in the public visual space, and later appeared in the professional media, and then ran to the new media, and then ran to the pure personal visual space _ mobile phone, seems to become more and more aggressive, seemingly a bit suicidal meaning.

We all think, advertising is not to change the form, into the product, into the life, think that seems pretty good, the question is, such advertising or advertising it? If it succeeds, it means either the audience doesn't feel it, the purpose of advertising is not achieved, this is suicide, or because of excessive cooperation with specific delivery environment, the audience narrowed, for advertising practitioners, the lack of scale effect, for the small companies to do the app is also equal to the life of a straw broken, This is still a kind of suicide; there is also a possibility, consumer preferences, shopping will be the platform to grasp the moment, advertising accurate to the extreme, for advertisers it is not a broad and informed the original means, this time, advertising is thoroughly integrated into consumer life, advertising practitioners need the scale effect also has, But consumers have completely lost their right to privacy, and master consumers all the privacy will be super large companies, advertising industry will be due to the monopoly of the depression, the most frightening is that large companies will try to control everyone's thinking, imagine if you see all the information into a smooth run of the personalized ads or the tyranny of the soft text, Can you still think independently, basically the hacker empire is coming, so eventually people will rise up and revolt, advertising will still be suicidal.

So, compared with these suicidal practices, the current mobile internet advertising is a good aggressiveness, not really suicidal. Small cell phone screen? Obviously it's getting bigger.

Is it really nice to stop an intrusion-like display, to sell goods harmoniously to the real target consumer, and to achieve a complete CPS? In fact, this is very terrible.

At present, this kind of simple and outrageous advertisement will not disappear in any field.

Although the simple and outrageous advertisement is harmful to the consumer's experience, although the Advertiser wastes the silver, it feeds the dream of the small company, which makes it possible for the successor to challenge the forerunner, and promotes the rapid evolution of the industry with free power.

Advertising is, in the final analysis, a means of allocating resources in the hands of the market, a method that is much softer than many other means.

Advertising must be stupid, because once it is smart, it becomes bullying. A search engine was once very clever to the invisible, advertising into the product, the result? Consumer losses are not as simple as user experience