Will Twitter face information refactoring

Today, the content of social media that is accepted is generally timeline form, which is arranged according to the chronological order of content release.

　　Twitter should be a Timeline Product form of the ultimate, we are in the impression that the short content of the twitter:140 letter, default no picture expansion, no video expansion, only according to the timeline of text content, concise, fast, but we are familiar with the Twitter recently revised,

In the first half of a month of Twitter's revision, Facebook posted its latest mobile apps Facebook monitors, while monitors's positioning "Personal newpaper", which includes only friends sharing and editing referrals and searches, Its organization form also not only depends on the time successively as the only arrangement factor.

Seeing monitors seems like a lot of people will think of Filpboard, and see today's Twitter many people say this is not Facebook?

So why is Twitter almost as disruptive as it is to overturn its own revision? Perhaps it was the first reported earnings after Twitter's IPO on February 5. In earnings, Twitter has released some of its core data:

"2013 Q4 Twitter revenue of 243 million U.S. dollars, an increase of 116% per cent, but the net loss of 511 million U.S. dollars, a net loss of 8.7 million dollars in the same period last year, the month after the user 241 million, year-on-year growth of 30%, but compared to the last quarter of 39% decline." ”

Since the IPO, the share price has risen, from the initial 26 U.S. dollars/shares rose to 70+ dollars/shares, the entire U.S. capital market, the number of empty both before the earnings of the heavy storage gambling on Twitter's first earnings; Twitter shares fell nearly 17% per cent on the trading day after the earnings report.

The slowdown in user growth, the difficulty of achieving higher levels of income, the weakness of the mobile side, and so on, were all the media's lips after the earnings report. Of course we know we can't judge a company's life and death just because of a quarterly earnings. But the plunge has also made Twitter more aware of the rules of the two market, such as market sentiment, the gap between expectations and reality, the growth of core user KPIs and, of course, the most important commercialization process, All of these things are in fact also reflected in the stock price changes in the previous Facebook.

Twitter or Facebook, they have a long way to go, and more commercialization may be a problem that they will inevitably face after they go public. At the same time, the user's explosion has been more difficult, then how to tap the value of existing users seems to be the only way to solve, and the use of information restructuring and restructuring, looks like the current two companies in common.

Coincidentally, in the past 13, there have been rumors in the operation of the independent listing of Sina Weibo also began to emphasize the so-called "page", which seems to be another way of showing the information, this time perhaps Sina walked in front? But at this point in the day Sina Weibo has begun to show negative growth, it seems that users are not so buying the change. The future of social media may not be as simple as information refactoring.