Winners of China Economic Year Awards

Yesterday (December 12) Evening, the 2013 China Economic year, the winner of the award list announced the Chairman and chief executive officer of Lei, Gree Electrical Appliances Chairman and President Mingzhu Award. After last year's Ma Yun and Wang two big guys ' 100 million gamble, in the CCTV host Chen Egged on, Lei and Mingzhu in front of the National People's face and under a bet, and gambling than last year upgraded 10 times times: Bet Millet within 5 years of sales can exceed gree electrical appliances, gambling is 1 billion.

What's wonderful is not the gamble itself, but the discussion and dialogue on the scene, Lei, Mingzhu, Ma Yun, Wang Four business tycoons, super entrepreneurs with the Taiwan, rhetoric between the business intelligence, the flashing of the different business models and thinking of the collision and contest, is more worthy of our attention.

A year in the past, Mayun between the game has been abandoned, the new 1 billion will not continue to the end of the game. Although this is a CCTV plan to catch the eye of the topic, but, this is behind the industrial traditional economy and the internet New economy confrontation, collision and integration, is very worthy of our pondering and thinking. Again, this wonderful conversation that brought together four big guys is worth our while.

The full transcript of the following live dialogues:

Chen: Let us welcome Millet technology Chairman and CEO Lei, Gree Electrical Appliances Chairman Mingzhu. Please。 Warm applause to congratulate our two winners. Of course, we should especially ask Mr. Wang and Mr. Ma to stay a little bit. Just now when Mr Lei and Mingzhu came out, I felt suddenly there was a combination of the sportsman and the beauty on the stage, which was quite rare. So, we're going to ask you to stay a little longer with the two-man beauty. But we need to separate you and let them shine a little more on the stage. Come on, let's stand next to you. Let's congratulate Mingzhu and Mr. Lei. I heard that Mr. Lei was a little annoyed recently because he had too many fans because millet sold too hot. Annoying?

Lei: Okay.

Chen: Okay, Ms. Mingzhu, you just saw, in the double "11" time, they are in that Ma Yun there to sell very fast, a few minutes, three minutes.

Lei: Three minutes broke through 100 million.

Chen: Three minutes break through 100 million, do you bother to see this number?

Mingzhu: Why bother?

Chen: Why not bother?

Mingzhu: I think it's normal, because I think the current era of large data, our electric business model is also a new type of business model, so it and the real economy of the physical store of the synchronized development, is very normal.

Chen: So in fact, the two of you represent two completely different models of development, two, we ask you to stay on the stage, but also hope that you join the discussion, you feel that if you use a word to describe her model of Ms. Mingzhu, you would prefer to use what word?

Wang: Entity and industry.

Chen: You describe Mr. Lei.

MA: Marketing.

Chen: His marketing is to come from the masses to the masses. We found a lot of different in two, and we put these differences on the screen, and we'll see what the difference is between Millet and Gree electric. If the number of plants from the factory, Millet is 0, Gree is 9. Number of employees Millet is 0, Gree is more than 70,000. Store Millet is 0, Gree is more than 30,000. Total revenue millet is 30 billion, Gree is 100.7 billion. This is very obvious, I very much agree with Mr Wang just said the industry, in fact, can also add an entity. Mr. Ma, you see lei from 0, 0, 0, has been set a 30 billion of the receivable, I think he seems to be virtual plus virtual innovation. Disagree?

MA: How many years has gree been?

Mingzhu: 23.

Ma Yun: If millet after 23, still can take this picture that just call ability.

Chen: So lei you have no confidence, you 23 years later, all the front is 0, and the back is always doubled.

Lei: I think it's pretty much.

Chen: Where does your faith come from?

LEI: The profit model of millet is the most important thing is light assets, first, it has no factory, so it can use the best factories in the world. Second, it has no channels, no retail stores, so it can use the Internet's electric dealer direct sales model. There is no channel cost, no store cost, no sales cost, more efficient. 3rd, and more importantly, because there is no factory, because there is no retail store, it can focus on product development, in the communication with the user. So, millet 4,000 employees, 2500 people in the communication with the user of things, 1400 people doing research and development. So, it focuses its energy on product development and User Service.

Chen: I suddenly found that the two of you may be in the scene today, there will be a century of contention, that is, the two of you represent the production model for China's enterprises, for our transformation and upgrade, in the end who has more stamina. But your competition is different from last year's two-bit competition, they are at the end of the competition, in the internet era, traditional and virtual a competition, this time your competition should be in the production link competition. Just now Mr Lei has been impatient to say how much confidence he has and how good his mode is.

Mingzhu: I want to ask Lei, of course, we are both from Zhuhai, we are friends, but today we can not stop here pinch.

Lei: I definitely can't choke the chief executive.

Mingzhu: The first one asked how many people here today use millet. Two, three, there.

Lei: This shows that our market space is very big.

Mingzhu: Good.

Lei: There are 99% of people who don't use millet.

Mingzhu: I haven't finished yet. Who is the real boss in the phone?

Chen: Your subtext is that Millet is definitely not the boss.

Mingzhu: At least not the boss at the moment, this is the second question. Third, I would like to ask Lei, if the world's factories are turned off, you still have sales?

Chen: Lei just now a lot of people think you're actually putting all your eggs in someone else's basket.

Mingzhu: He does well in marketing, but he wants to thank so many factories serving him and a group serving him. So I think when we get results, don't forget others.

Chen: Lei, I think it seems you need to give Dong a bow.

Lei: I think dong always sow discord because I just said that millet can find the best factories and the best supply chain system.

Mingzhu: I won't do it for you.

Lei: The millet is used by Foxconn and WA.

Mingzhu: What if I don't do it for you?

Lei: Development to today, emphasizing specialization division of labor, do the factory people concentrate on the factory do a good job to do products, people concentrate on doing products.

Mingzhu: I'll give you the air conditioner.

Lei: You may consider.

Chen: In fact, you have to say sell products, I think Lei sell products, he really has a special place, and Dong is always different, you see he basically does not how to play ads, QQ, micro-letter above send a message, and then countless people on the boil, and excited. Dong General, you are to go to the battle to shoot ads, and then broadcast ads, can sell air-conditioning, so this seems to think he is a bit more cunning.

Mingzhu: I'm talking about the development of the times, IT industry big data era, should change with time, we gree 23 years ago, I think that time to take a mobile phone, a big trophy like a cell phones, we are proud, but today's mobile phone becomes very small, prove that we are changing. Gree in the establishment that time to today, if not now so modern, think so, then we call clouds, fantasy. So we have to do it on the ground. By the time the big data arrives today, Gree, it's important for a manufacturing company like ours to stick to what and what to develop. So I think Lei do although good, lei just after Taiwan and I bar up, he said I believe that five years later I surpass you, I did not respond to him, I now on stage said impossible.

Chen: Then you make a bet with him.

Mingzhu: What is the impossible reason? Although you sell on the Internet, but you consume the group, you say I want to give those who compete with price, but gree electric appliances do not depend on the price, rely on technology. At the same time, I have excellent service, because I have tens of thousands of stores at the same time, if the cooperation with Ma Yun, it is not the world are gree it? How could it be yours? Because you do not support his things, no good factory to create a better product to do a good job, my products do not after-sales service, who do not buy me?

Chen: Mr. Ma, you can't be an outsider, you've been caught up in their centuries of struggle unconsciously.

Lei: Be careful to be the director of Dong.

Chen: In fact, we really care about the pattern of the two of you, we will ask two to make a judgment later. But before you judge, two of you have a chance to conclude your speech. Everyone say, why is your good, you to China's enterprises, will be a very strong development model, we have a certain time limit, this back to who first.

Mingzhu: I'm not within your bounds.

Chen: You mean I'm going home now, and then you say it first.

Mingzhu: These two bosses are all admired by the boss, they last year on the stage to gamble, in fact, did not lose. There are 50%, 50%, Gree put these two 50% together, you said the loss did not lose.

Chen: It belongs to you. He also took 50% of the traditional retail channels and 50% of the electricity dealers.

Mingzhu: Yes, it's all mine.

Chen: Heard no, Lei, the future of the market are all always adhere to the industrial Mingzhu lady.

Lei: Have you finished speaking?

Mingzhu: I'll talk about it after you finish.

Lei: In fact, the woman first, Dong elder sister you still speak.

Mingzhu: I'm old sister. I feel really praised him for being a majority, indeed he has a spirit. But I think the development of any enterprise, we should not take into account the development of simple individuals, or within 35 years I pursue the profit, or the pursuit of a change in data. However, I think that in the course of development, an enterprise really has to take into account the flourishing and rapid growth of the company, more than 10 billion last year and more than 30 billion this year, which is really shocking. But I think the root of the flourish, where, perhaps three years after the green leaves, can be permanent, I think or cause thinking.

Chen: Dong, your driving will make a lot of rice noodles very sad, he is their heart "rebels", you now say to him, he can only keep nodding, they will be very sad. So you can talk to him a little bit softer.

Lei: So I think with Dong Total pk, I am under a lot of pressure.

Chen: You're afraid of your rice noodles.

Mingzhu: I think you are not afraid of me, because I just looked at the time, there is a smile curve, talk about grasping technology, grasping marketing, grasping at both ends, the bottom of the manufacturing do not. But can I turn a smile into a laugh?

Chen: If it's a laugh, it's our pattern.

Mingzhu: From creation to marketing to manufacturing, wouldn't it be better if it turned into laughter in turn?

Chen: We let the scene two make a choice, actually they two people I think is the public to say the public reasonable, the woman said that the lady is reasonable. Two of you, if you choose to support a certain mode, who would you support? Both of them were nervous at this moment. are staring at the choices you're about to make.

Lei: Or I said half a minute, just my time was all the total Rob, so dong Total absolute marketing better than me. I briefly summed up, I think the first, gree is I very respect the enterprise, Mingzhu is also I very respect the entrepreneur. She has done very well in traditional manufacturing and traditional consumer electronics. But today in the internet age, the era of using Internet genes to do consumer electronics has begun, millet is the typical representative of this direction. So where is the advantage? First, it is closest to the user base, emphasizing the user experience and Word-of-mouth. Why don't we advertise? The most important thing is to want to test the quality and reputation of our products under such circumstances. I think second, because it is light mode, so it grows fast. The third, not because it is light mode, in fact, we have 2500 of people's service team, 1300 people 7 times 24 hours of call service, such a service we under the great effort. I finally summed up a sentence, the Millet model can not beat Gree mode, I think look at the next five years. Please testify to the people of the whole country, in five years, if our turnover beat Gree, Mingzhu Dong always lose me a dollar on the line.

Mingzhu: I tell you, a piece of money don't say this, first, I tell you impossible, second, to bet is not 100 million, I bet you 1 billion. Why? Because we have 23 years of foundation, we have the ability of scientific and technological innovation research and development, and we conservative the traditional mode, the horse always please come in, the world belongs to Gree, you only half, No. Ma, what do you say?

Chen: Now we see ...

Lei: Mr Tung has challenged me to 1 billion yuan just now. OK, we'll ask Ma to vouch for it. Please pay the PO guarantee.

Chen: Ma Yun said that I was lying in the gun today, nothing to drag me in.

Mingzhu: I think the mobile phone really consumer goods and we have a lot of different kinds of household electrical appliances, such as mobile phone caught in the hand, I use six months on the bad, it is your problem, you get hands, may throw, fell, so they are responsible for, and manufacturers irresponsible.

Lei: Dong, remind me, is TV a home appliance? We have a small meter TV.

Mingzhu: Same, millet TV is broken, take to repair, I earn your maintenance fee, Gree is six years of free service, do you dare to do six years of free service?

Lei: If I do millet air-conditioning, I guarantee seven years of free service.

Mingzhu: You, if millet like you only catch marketing, no one buys your air-conditioner.

Lei: No, we use the best factories in the world and the best management.

Mingzhu: The best factory is someone else's, not yours. We are made in China and created in China.

Lei: We are created in China, you are made in China. So 1 billion yuan, we win.

Chen: If I don't stand in the middle this time, they'll fight. 1 billion-dollar gamble, compared to last year.

Lei: The key is Alipay can't guarantee.

Chen: Don't push him to the brink.

Mingzhu: Do not say that the horse always dare not guarantee, I believe that two bosses are willing to guarantee.

Chen: Two mister, now it's your turn to talk. They said at last that it was our turn to speak. Chen us to stay, is to watch a bet? No, actually, we really want to know, in your mind, what do you think of their models who are more backward, they are very magical, a marketing-born people, and finally firmly embarked on the road of technological innovation, and the more technology development, the more people cooing, now their air-conditioning has no electricity for air-conditioning. The technology-born handsome man is on the road to marketing, thinking that marketing is competitiveness and productivity. I don't think I'm going to stand here, you two are in a different direction.

Lei: Today the formation of a huge misunderstanding, millet no marketing team, we advocate the best team is the best marketing, we suggest not to spend the mind on marketing. Second, we recommend that the best service is the best marketing, do not focus on the so-called marketing.

Chen: By now perhaps both of you have explained the pattern more clearly.

Mingzhu: I think Ray is always moving towards me.

Chen: You said I was redundant, back off.

Lei: So technological innovation is still the most important.

Chen: They were very polite since the bet. Ma always, you can only choose one side, who would you choose?

Ma Yun: I think I must choose, I choose to stand on the side of Dong.

Chen: Dong always looks forward to your expectation for a long time. Why? What's the reason?

MA: Because I think there is no traditional manufacturing, no traditional enterprises and non-traditional enterprises, only the traditional ideas. Therefore, an enterprise, I see in Dong Zong is the spirit of entrepreneurship, the idea of internet entrepreneurship. So, Ray total, indeed millet this two years progress is very remarkable, like us, New economy enterprise, not only grow fast is necessary, but do long is the hardest. So I said just now three years millet such, 13 years of Millet, 23 years of millet this is really great. We such enterprises in the rapid development of how to live longer, live better. And the digital economy, virtual economy, no strong support of the real economy can not come out. All numbers are because there are entities, only the entity growth, the number will look good, these numbers are solid.

Of course, I just heard lei very right, we not only want to make, also will be marketing, but in my company, I think the marketing affirmation, just now he also said, marketing is certainly not the best products, the best products are our employees, our employees have Internet ideas, our staff have the energy, down-to-earth spirit, The enterprise will go longer and farther. I think Alibaba used to change everyone's view on the internet but in the next few years, we just want to help such as Mingzhu gree air-conditioning enterprises, can put the traditional enterprises into new things, so that the traditional enterprises have the idea of the Internet, so that cooperation, the so-called new economy, in fact, now everyone mode of debate is good, The virtual said that the real bad, Real said the virtual bad, because they are pure bickering. I personally think that the new economy is the combination of reality and truth, only the perfect combination of virtual and real, can be used as the economic. Otherwise, the economy will surely fall.

Chen: In fact, when Ma Yun chose Ms. Mingzhu, I had a little accident, because he has been fighting in the new economic field, I thought there would be a more consistent with our imagination in the answer. Now Lei is alone, because the king's total card has not yet come out, there is a possibility that he may also be standing beside Mingzhu, then that moment, if you do not mind, I will accompany you, but this is just a hypothesis. Do you feel sad if this assumption really comes up? Do you think you might lose the bet, Mr. Lei?

Lei: No. Because the Internet development to today, in fact, has become an irresistible trend, we mighty, unstoppable.

Chen: Imposing as the rainbow. So, Wang, will you make him happy or will you disappoint him?

Wang: I also find it strange that our two award-winners, why not let us two go, stand beside, I want to let us watch them acting, or bickering, or a little useful, let us judge.

Chen: Very useful.

Wang: But pony brother often unexpectedly, I let him choose first, he actually chose the pearl. So Lei brothers, no choice, I choose your mobile phone bar.

Chen: You look like a human being.

Lei: Hold it, hold it.

Chen: After this choice, it seems that the pattern is different and the situation becomes more and more confusing. Now we need to continue to argue, this time we do not say that we are good, select the other mode of the short board where exactly, perhaps this is an escalation of your argument. Now, before entering into this round of controversy, Lei and Ms. Mingzhu, you look at each other for three seconds. Excuse me, Mr. Lei, what did you read in Dong's eyes?

Lei: Murderous, dong total murderous shocking.

Chen: What did you see in Mr Lei's eyes?

Mingzhu: I do not see anything, I see is very normal eyes.

Chen: You didn't read it, it means he seems to be more than happy to expect you to challenge him.

Mingzhu: I think he is through this field although not admit defeat, and Wang always finally to consider the relationship problem, standing there, so his own heart a timid, said I was murderous.

Chen: Our conclusion can't be too early, because after you point out the other side of the short board this link, they will again make a round of choice. Now each of you have a minute to tell us where the other side of the model, must be stable, accurate, ruthless, who started first?

Lei: Dong always let me start first. In fact, the traditional brand enterprise, the 1th, it is facing is to pass through layers of channels, stores, in fact, it with the user very very far. Dong is actually not a few users a year, and after four or five levels, the user's gap is very large. There is also a very big problem, that is, through a long channel, the inventory is all on the road, so there is a great risk, because it is very likely that the inventory will eventually cause very large problems. 3rd, she has done so many things that she cannot really concentrate on doing what she is best at. Like Millet only do two things, product development and User Service. Therefore, only the two points to do a good job in order to truly brand and business. So, I have enough confidence in the next five years, our turnover will exceed gree.

Chen: Back to your game. Dong Zong, you also have one minute to tell us the other side pattern flaw exactly where, come, begin.

Mingzhu: The other side is full of confidence, perhaps this is full of confidence is his crisis. I think the biggest problem in listening to his statement is that there is no winning idea, all the risks passed on to others, if not sold off to become inventory, or even what kind of problem, he only catch sales, sell is mine, sell is someone else's, I think his real crisis here.

Chen: The time is 30 seconds, we give two judges. Come on, Wang. Now is the time for your final election.

Ma Yun: I think I often look at opponents, it is better to see where the opponent is strong, than the weak in where the more victory of the grasp.

Chen: I don't blame them.

MA: So I prefer to see each other, that is, millet marketing is really good, but marketing is very easy to learn. Second, I also believe that three years have a chance to more than Gree's sales, if gree do not cooperate with me. The third, we have the ambition, even if the sales exceed us, not equal to his business model than us. It's like we're probably going to overtake Wal-Mart's worldwide sales in a few years, but not equal to Alibaba than Wal-Mart, but we in this era, in the preceding years to do some easy things to do, and finally each enterprise will be more and more busy, more and more annoying, things do more and more, from customers more and more distant, this is a basic law, Depends on how long you do, this is the inevitable law of enterprise development, these two years of course very comfortable, after two years difficult period has not arrived.

Chen: Where's Wang?

Wang: I think the enterprise competition is not the end of the marathon, in the long-distance competition, the most important is innovation, although most will become martyrs, a small part will become advanced, but innovation is the most important weapon of enterprise competition. So, I think Lei brother Millet mobile Phone This mode, at least a new model, this new model once successful, it is limitless. Of course, he may also fail, but I think Dong total that point, do not look at 30 seconds to grasp the very accurate, Lei Brothers to overcome business only win or say win, finally can win, this I agree with.

Lei: I think is always misled by dong, millet focus on their own good things, that is, with others the strongest cooperation together. Dong always has all the things done by himself, so there is a problem with the model of Dong.

Chen: Look at the two of them arguing will continue.

Lei: and Ma Yun said the problem I particularly agree, because we have been working Jinshan software 25 years, longer than Alibaba more than one time, I know more about doing business to continue.

Chen: In fact, today's scene, I feel completely unable to see the two of you who have the upper hand, or you can gamble on their future who will be able to go longer. Mr. Ma.

Ma Yun: She cooperates with me well, will walk longer.

Chen: There are prerequisites. Mr. Wang.

Wang: They all bet 1 billion, we're not going to gamble.

Chen: Well, since we don't gamble, we'll continue to see who they can go farther in practice in the future. In fact, today's debate is not to win or lose, but in order to better clarify our ideas in the transformation and upgrading, so in the absence of this stage, we still hope that you can win together, so we will observe later, how did you leave this stage, OK? Here, let's give our applause to the four guests who are on the court today. Thank you.