With the data "golden spoon" born air travel: I do not want to just sell data!

Tiger Sniff: A year ago, Tiger Sniff has written a "Cruise app triangle PK" article, will fly regular, Flight Butler, Air Brigade three products from the background, product experience, functional characteristics, (future) business model and other aspects of the comparison. "21st Century Economic Report," reporter Zeng Ai recently wrote a report, "Aviation Brigade in the vertical" title "The Most mysterious mobile internet ' entrepreneurs '". And the Tiger sniff a year ago, compared to the article, the article in the air travel in the background, product characteristics of the report, in fact, there is no more updated information, wins in the comb more clearly. The most valuable is the end of the report on the Aviation Brigade in the next business model for further discussion. The choice is as follows: Due to special route control and other reasons, China's aircraft often late. The United States FlightStats Web site announced the world's major international airports and airlines in May this year ranking. Tokyo Haneda Airport ranked first, punctuality rate of 93.82%, China's Beijing-Sui and Shanghai, the penultimate three, the punctuality rate is only two or three. By contrast, foreign flights are rarely delayed, and the reason for the delays abroad is usually the weather. Therefore, there is little need for flight dynamic query software abroad. This in the domestic accident spawned a mobile phone flight information inquiry market, including Flight Butler, Fei Changzhun and other start-up companies have access to the market on a very expensive financing. But now, a much scarier player is gongchenglvede. China's civil Aviation Information Network Limited (AVIC), with its official background, is eyeing the market with its own software similar to the "Cruise Brigade". Due to the special status of Avic in the civil aviation system, its accuracy and timeliness in flight data is considered to be the highest, which is making a subtle change in the market. So, what kind of mysterious software is the air travel? What has happened to this market? The most unique "entrepreneur" public information shows that AVIC is a mainly engaged in the field of civil aviation business of the state-owned enterprises, the letter was in October 2000, by the China Civil Aviation Computer Information Center in conjunction with all the domestic airlines launched the establishment of the February 2001 in the Hong Kong Stock Exchange motherboard listing transactions, The stock code is 0696. HK. At present, the company has a total of 7 major business sectors, including clearing, open information services, hotels and other business. Previously, including Ctrip, the Art Dragon online travel company (OTA) has also bought flight data from the letter to support its ticket booking business. Air travel is the first internal incubation project, the project leader is called Thin full FAI. 2011, the smartphone has begun to speed up the popularity of China, the Chinese airlines believe that in the mobile phone to do something, in the veto some direction, the Avic letter began to move to the information field, and in early 2012 began to do the embryonic aspect of the sailing brigade. Air travel is a concern, mainly because of its official background of the primary flight information, which is the most valuable area of the project. A user simplyThe identity card number binds the flight brigade aspect, can immediately find their own scheduled flight information, including when to take off, the former flight to where, whether the delay, how long the delay, models, age, etc., such strong official data quickly let the air brigade in the private travel in the secret popular. The acquisition of these flight information benefits from the special background of AVIC in the civil aviation system. China's flight information is scattered in various parts of civil aviation, such as airports, airlines, air traffic control departments, such as the airport in Beijing, only know the flight information in Beijing, Shanghai, only know the flight information in Shanghai, the information is fragmented. And the Aerial brigade uses its special position in the civil aviation system, take these data to carry on the integration and the processing, these data information is very big, and to the real time requirement is very high. However, the Chinese Airways letter before is for the civil Aviation processing information, every day has 1 million tickets The order information handles here. According to people close to the flight brigade, a flight data, at least 3 different channels to confirm the use of, and then use a mathematical model to calculate the flight estimated Take-off and arrival time. Generally speaking, the user of flight information accuracy requirements are very high, because the flight take-off and landing time is directly related to the user's travel, once the data appear inaccurate or biased, users will be very disgusted. Since the cruise is the same as the app under Avic, it is considered the highest accuracy of flight information, since many of the flight butler and flying regular users began to transfer to the flight, the speed of the fastest growth of users from the beginning of this year. and Flight butler and fly is often the difference is that the air travel only need to bind their ID card account, you can immediately find the flight information they have booked, which makes its user experience greatly improved. How to commercialize? However, air travel is also facing their own troubles, that is the shackles of the state-owned enterprise system. At present, air travel in the internal aviation letter is only a project team, is not an independent division, not an independent company. There have been many VC agencies related to investment cruise, but because of the reasons for the system stranded. Including Flight Butler, Fly Changzhun, and other typical mobile internet entrepreneurs, usually follow the classic Internet play, is the first to take the money of the venture to burn, quickly enlarge the size of users, and then to find ways to change. By contrast, the air travel Brigade's market budget is much less, the current millions of users mostly rely on word-of-mouth accumulation. In order to further development of the air travel, either the original state-owned enterprises or the injection of foreign capital, and the premise of these two points is that the project team to obtain independence. As for how to make money in the future, so far air travel is still groping. At present, the air travel is still more than a flight query tool, the other functions are not much, also did not start charging. People close to the air travel, said the flight Brigade is currently planning a new version, and has a larger feature update. The current air travel is just a tool of the app, the future may develop into an intelligent travel platform,Let a variety of services based on travel here landing, air travel is to ping the role of Taiwanese businessmen profit. The airline is hoping to do something bigger in the future, not just by selling the data, "if it's just selling data, it's going to be small." "A key person close to the cruise line points out that the airline is also working on data with companies outside the airline industry, such as Baidu and China Mobile, but they obviously don't want to sell data." There is also an objective fact is that China's civil aviation industry is undergoing reform, the future flights will be more and more punctual, the user's demand for flight information will be reduced, so only simple flight query information has little meaning. Next, the Air brigade will be to the direction of intelligent travel to develop. For example, users will inquire about the flight's model, historical punctuality rate, or whether there are recreational facilities on the plane before booking the ticket. And when the passenger arrived at the airport, theoretically, the mobile phone can directly show the number of the gate, and can direct the passengers through the indoor navigation to the boarding gate. Or on the phone can automatically generate electronic boarding pass, do not need to print boarding pass. These are the mobile phone travel software can provide. According to statistics, China each year 100 million people, 320 million times in the aircraft, theoretically this is a large market, and this part of the crowd is relatively high-end user base, so the potential commercial value is higher. But on the Internet, any application that develops into a platform must have enough user capacity. At present, the number of users is still relatively small, not enough to prop up a platform, so the current aviation Brigade is still concentrated on the scale of users. 21st century Economic Report and micro-letter public number "mobile observation"