With the promotion of policy, more and more small and medium-sized enterprises also want to participate in

As we enter 2014, cross-border heat continues. With the promotion of policy, more and more small and medium-sized enterprises also want to participate in it. Recently, the World Network business in Guangzhou organized a theme for "Small and medium enterprises to do cross-border electricity dealers" under the offline salon. As one of the invited guests of the Quartet Group Vice President Liu Xiangdong, on the cross-border electrical business related topics and exchanges.

Logistics: 4 To choose the right logistics company

Mainly from four aspects to measure the logistics company is suitable for themselves.

First, look at the history of the company.

Second, look at the company's service channel is comprehensive. Different goods need to choose different logistics methods, such as small packets have a limit of two kg. Logistics companies have a wide range of channels, businesses do not need to find other logistics companies and make judgments. In addition, the more you ship in a logistics company, the more services you can enjoy.

Moreover, look at the price. Logistics costs will erode the seller's profits, so the price is the most concerned about the seller. But blindly depress prices, there will be serious consequences, such as: abnormal operation, loss of packets, delivery time instability and so on. Only the pursuit of economic benefits, will inevitably damage the customer experience. The vast majority of sellers only in this respect have suffered a loss to understand.

Finally, look at the company's overall strength. For example, dot distribution is wide enough, whether a seamless docking upstream and downstream of the system.

Warehousing: Pay attention to overseas warehouse risks

It must be clear that not all goods are suitable for overseas warehouses. Overseas warehouses for those prices high, bulky, fragile, traditional logistics channels can not walk (batteries, powder, etc.) goods.

Overseas warehouses also need to consider the financial strength of the merchant itself and the ability to resist risk. Because the overseas warehouse has a characteristic, sends out goes easy, comes back difficultly. Back to the import of goods, many times back to the cost of freight and customs duties will be far higher than the value of the goods themselves. This product in this country is good to sell, but also not omnipotent sold, did not sell the goods, the formation of inventory loss.

Platform: three-party platform + self-built mall ingenious combination

For those who have just entered the Cross-border electricity business, it is recommended to select a third party platform first. Third-party platform has mature rules, these rules are based on the long-term experience of the platform. It first protects the interests of the buyer and then maximizes the level of competition.

For sellers, the advantage of Third-party platform is that traffic can not spend money, the disadvantage is that the more you play, the greater your strategic potential. It is hard to say which day, your careless mistake, put your shop off.

However, these hidden dangers to the construction of the mall's Cross-border company does not exist, because the construction of the mall does not seek traffic but is to do the brand endorsement. If users can search your brand online, they will feel that your brand is based on the benefits of remembering and trusting your brand. The meaning of the Self-built Mall can not be simply understood as sales, because online means in the promotion and information dissemination of the State, so the first function is information dissemination, followed by the deal.

We also see a lot of businesses to the Third-party platform and the self-built consumer mall has done a very clever collocation: in the delivery of the parcel to put a business mall of the leaflet, so that also realized the free promotion of its own mall.

Talent: Build a team, first take yourself into account

To build a Cross-border team, first of all, do not expect to have a talent to take care of the whole thing to you clear. If you don't know the electric dealer, you will never be able to grasp the talent. If you are a third-party platform, you need to take a week to understand the platform rules. For businesses, you should know which rules to follow, and when you're interviewing people, you know they're unreliable. Simply relying on people to recommend, is a bit lazy meaning.

Second, do not send sales hope to understand the platform operation of the people. Understand platform operation is necessary, but also need someone to understand the product. Understand the platform operation of the person does not necessarily understand the description, not necessarily able to take good pictures. So many successful traditional enterprises, the boss himself knows very well, their success, are starting from the foundation. So in the team configuration, be sure to consider themselves. The future must be missing which piece to fill.