With the rapid development of the network business, no one has taken into account their rights.

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The power of the platform to the net trader

A deep breath, ready to talk about a sensitive topic, although I may be scolded. Before you are scolded, say two other people curse the story first.

The day before yesterday, listen to a friend in the circle said, Alibaba 9 years of good faith Pass member will sue Alibaba, cause is Alibaba sealed his integrity pass account.

Yesterday, to visit the forum inadvertently read a post, May 10 more than 2 o'clock in the morning, Taobao Myjoy flagship store to pay more than 4,000 pieces of money suddenly disappeared, the owner of several twists and turns to contact Taobao, but ultimately still do not know who to find claims.

Indeed, in these years, E-commerce is very popular. In this upsurge, a number of successful network operators emerged. In the packaging of the platform, before the media spotlight, we are more concerned about the network to break the traditional wealth of the story, but few people realize that the network business on a strong platform to do business, their rights are ignored.

The root of power

The net merchant like the ancient Chinese landlord's farmer, is in other people's land to grow the grain.

There are no unprovoked love, no unprovoked power, and there are several reasons why Taiwanese can be powerful to the Internet.

The first reason is that some of the platform business is alone. Whether domestic or abroad, the development of E-commerce first by the platform to launch, Ping Taiwanese to set up a Taiwan, the Internet merchants in an opera. There is no platform, the network business can not sing, such as open shop in addition to choose Taobao, there are other options? Moreover, the stage opera in the network, although there are a small number of enterprises, but is still a small business, that is, the real big shots and famously is still far away from the platform for equal dialogue with the qualification.

As a matter of fact, the following situation is not surprising: Which network business is not obedient, flat Taiwanese can not let him onstage, there are some actors, only one stage; the Taiwanese businessmen make the rules of the game and the actors can only withstand the right not to speak. For example, flat Taiwanese businessmen say that the advertising level of the home page increases three times times, although more than the affordability of the network business, but the net business still have to bite the bullet to do, and finally make the big head as "government rent" to the platform; Due to the platform operation Error, to the network operators caused harm, the network operators want to obtain the compensation of the platform is very difficult ...

This means that the fate of the network is not entirely in their own hands, like the ancient Chinese landlords of the farmers, is in other people's turf to grow food.

What's worse, e-commerce is a new thing, how to protect the rights of the Network, the Law on a blank. Even, there is no third party power to referee, for the network to conduct justice. In this environment, the platform as long as the strong, there will be the existence of power.

Helpless Place

Platform sometimes is helpless, a kind of dumb eat coptis grievances.

The power of the platform is not the Chinese characteristic, in the foreign Amazon, ebay also happened similar story. Moreover, it is as hard for the Web merchant to seek justice. I searched a lot of web sites at home and abroad, did not find a protection of the rights of the network of cases, only to see Hong Kong has a civil union to all kinds of power phenomenon recorded together-the same at home and abroad, the network operators encounter platform may only be through the dissemination of public opinion to attract attention.

So, and the characteristics of e-commerce inseparable. To cite an example, a buyer in Xinjiang bought a pair of Fujian shoes online, and then to the platform to report the shoes are false, platform did not participate in the transaction between the buyer and seller, it is difficult to judge who is not. What about this time? In order to attract more buyers, some platforms may sacrifice to distinguish between true and false sellers.

Therefore, from a neutral point of view, the platform has a lot of frustration. Take the wrong seal account, no matter which platform has happened, why when the network business to find the door, the platform can not give a clear explanation?

I have done law enforcement work abroad, understand that the platform can not give reasons for the explanation and police handling cases can not be published to solve the details is a truth: if I told the thief, I found his fingerprints at the crime scene, the next smart thief will wear gloves to steal things.

For each platform, they have a background system that they cannot expose to the outside world. By monitoring the backend system, there is a set of rules that tell employees how to judge a person as a liar. If the platform to why the suspicion that a seller is a liar all the evidence, is not conducive to the real liar to improve technology?

But the problem is, the platform can not find a Third-party help network to verify the backend system to prove that the number is reasonable, and this third party will never disclose the secret of the platform system.

Therefore, the platform sometimes the power is helpless, a kind of dumb to eat the grievances of Coptis. But more often the loss of the net business, cheat is only one of the small fragments, there are more deadly problems, such as the platform to prove to the third party how to use the technical means to protect the network business data and information is safe? And how strict the management of the detection of internal not leak confidential?

When I work in the HSBC IT department, if I want to see the data of the system, I need to enter 3 doors, I need my fingerprint and password to enter every door, and everyone is monitored because the bank knows that security is the core competitive power to win the market recognition. But some of the platform staff come out, even can exchange very confidential information.

Perhaps some ask, is it necessary to worry about these? I've never heard of any platform leaking information for so long. However, for the platform and some of the network operators, one is enough to destroy them.

Of course, this can not blame platform, after all, the platform is also in the growth period. The competition is so intense that it has too much to do, such as expanding the number of users charged. If the state does not support, the outside world does not give pressure, why should the platform put money and energy to protect the interests of the network business?

In this regard, foreign platform business than China's platform for a little more open, such as ebay is very welcome outside authority to enter the internal visit, because it is conducive to win the authority and the public trust.

How to Balance

When the forces of each side are balanced, the power will naturally weaken.

So, how to restrain power?

The most effective way for the Internet to have the right to equal dialogue with the platform is to unite. A few years ago, there is a domestic free platform to charge, thousands of nets together to the platform to oppose the door, the last net trader won.

Figure Note: Users in Baidu search "Network Business alliance" years of climbing, the public's attention to the network Business Alliance is increasing year by year.

In addition, truly understand e-commerce real-world, can form an authoritative civil organization, monitoring E-commerce development environment. For example, there was a well-known platform to enter the Australian market, the designated users can only use the platform only payment tool, was the collective opposition of Australian non-governmental organizations, finally the platform retracted "overlord clause."

Platform business is like a performance organizer and coordinator, should learn to balance the interests of buyers, sellers, logistics, payments and other parties, the implementation of power on either side may cause the platform deserted. For example, a well-known foreign platform once overprotective buyers and strict check sellers, and later found that the platform lost a group of sellers. Sellers less, buyers also followed less, this is like a chain of biological, and later this platform changed the excessive protection of buyers strategy.

At the core of the coordination relationship, the platform should be able to take risks when multiple disputes arise. Take the example mentioned at the beginning, if it is because the platform did not do the most basic safety measures, and caused the seller to purchase money stolen, then the platform should bear the loss.

A few days ago, I was chatting with more than 10 investors. They also believe that one of the values of the platform is taking risks, and if the platform is shifting risk, it looks like a good thing, but it is a very short-sighted approach. This is like the user put money in the bank, one day the money was stolen, if the bank said no matter, no one dares to save money to the bank is a truth.

Moreover, the State cannot be too restrictive about the new economy, but it cannot let it go altogether. E-commerce development to today, in the end who should supervise who is not clear. No matter which country's government, the current e-commerce is not understand, but the development of E-commerce is very fast, if you wait until the day can not ignore the point is late. Therefore, if the government can set up a team of experts, such as platform, network, sellers, logistics, payment and other parties, these people are impartial, the "degree" of government supervision and how to advise, will be a good start.

A friend of the net business said he believed that in another 35 years, the situation of a single platform would be changed, and the platform of not knowing business and no service consciousness would be replaced. As long as not a single big, Zhang Power, go to Li Four, the power will naturally not.

And I believe that in another 35 years time, the network business community more powerful, platform service consciousness will gradually improve. I am also very happy to join a private third party organization, and I believe there will be more and more people like that. When the forces of each side are balanced, the power will naturally weaken.

In particular, this represents a personal opinion and does not represent any company or organization position.