With the rise of mobile internet, the Battle of mobile-end traffic is becoming more and more intense

Exchanges and micro-letter, with the rise of mobile internet menacing, mobile end of the flow of the entrance of the battle is becoming increasingly white-hot, has become Ali and Tencent two giants of the vanguard of disputes. Since the line, the promotion of Alibaba is the group level, let us review, in recent times, Alibaba in the promotion of the exchanges, the use of several large-scale "big strokes" bar.

This period of time, Alibaba Group up and down, noisy things, than the whole division of the force to promote the incident. This incident originated in Ma Yun to the whole division up and down the notice and mobilization, Alibaba staff, must be before November, add enough 100 outside the factory personnel, otherwise regarded as the initiative to give up year-end bonuses. This is like Junlingzhuang general instructions, for a time, Ali up and down to complete 100 friends as the first important task, pull the classmate friend Seven elder aunt eight, sapo roll also want each other to install a mutual powder just line. For some time, no matter on any occasion, if you see a person mysteriously holding a mobile phone to say to you: "Pretending?" So this guy is probably Ali's employee.

This original coarse harsh promotion method is still very effective, it is said that in a few days time, the registered users to reach 5 million of the giant, can be seen as Alibaba's first soul figure of great influence.

Celebrity settled in

Mr Ma's influence is naturally more than that. In the mobilization of Ali employees to promote the exchanges at the same time, MA also played a "celebrity card", invited a lot of great social influence entrepreneurs and stars settled in, from Ali senior executives of the state of contact, Liu, Shi Yuzhu, Guo, Jet Li, articles, Xiaoming, Zhao Wei, Chen, Han, Celebrity celebrities such as Wang have joined.

Soon, the news of the exchanges between the major media, is to occupy the eye.

Amoy Girl

Since October 23, Ali insiders revealed that the interior has begun to inform the Amoy girls settled in and contacts. The media have also reacted, with media saying Amoy girl's settled in "hair welfare", Amoy Girl platform is Ali product structure in the beauty polymerization platform, development has been 100,000 people, can imagine, if 100,000 Amoy girls frequently send photos, show self-portraits, this for Internet users, Attraction is naturally conceivable.

Amoy Girl Head Tong Tong said: "The previous model platform, only the display function, models are high, netizens look at the next." And Amoy girl itself is a grassroots madou, with the cooperation, a photo behind is an active person, fans can add their friends chat interactive, voice advice to dress shopping experience, organize party activities, and even put them to take a group of photo. ”

Lured by the lure of the girl, the active degree of interaction has recently soared, set off a "with Amoy girls to make friends," the upsurge, a fan joked: "I am too disappointed with you, you see the Amoy girl on the rush to look at, regardless of reserved praise, no integrity to each other powder, For this insane behavior, I just want to say four words-recommended to me!

Free flow

Today, the major media are reporting a news, Alibaba announced today will launch a mobile internet access to avoid a single plan, from November onwards, often on the phone to use Alibaba's mobile phone Taobao, contacts, Poly cost-effective, cat, Alipay and other clients will be able to apply for Alibaba gift of 2G per month directional free flow package.

This is a major move, Ali launched the flow of the first batch will cover the Guangdong Mobile, Jiangsu Unicom, Zhejiang Unicom, Hunan Unicom, the corresponding area of users to submit mobile phone number can receive free flow packets, 11, 122 months for the trial run stage, In the future, the user experience situation and the carrier's support ability will expand the service scope and the running time limit. Coincidentally, before Ali announced the news, Easy letter has been released after free text messages, free telephone messages, will be thrown next month "killer"-"Three net free flow" plan, with the telecommunications of this big backer ding Lei is full of confidence: the future Mobile, Unicom users use the letter, the flow of the same free.

It is in this context that the "free flow" scheme between the traffic and the letter is seen as a siege of the mobile IM giant's micro-letter. , in today's mobile phone use scene, mobile IM is undoubtedly one of the most frequently used app, in many mobile phone users, mobile IM is the most expensive mobile phone app, and it is therefore, micro-letter has always become a lot of mobile phone users of the flow of consumption. From this point of view, the "Free Flow" scheme, which is introduced by the two, can indeed solve the demand for traffic-sensitive users, which will weaken the position of micro-credit to some extent.

MA: Kill the Penguin Home

Ali Group in September has done a very large structure adjustment, by the Group CEO Lu personally in the wireless department, see Ali on the mobile internet is how much attention, this period of time, the promotion of communication is mammoth, at the call of the group's advantage resources to cooperate with the promotion, can also peep out Ali internal in the future mobile traffic entry strategy, on the exchange is placed high hopes, and more importantly, the face of the mobile end of the enemy micro-letter, Ali aspect is not dare to take lightly, it can be said, between the introduction of Ali and micro-letter to seize the future of the mobile end of the flow of the entry of the strategic level of products, As Jack Ma in Ali inside Share said: "... Penguins are out of Antarctica ... Instead of waiting to be killed, you might as well kill Antarctica. Go to someone's house to fight, should hit the hit, the fall of the fiercely fall ... Get the Penguins back to Antarctica! Move it! We will count everyone's efforts by the end of November, and our winter offensive in December will be even more fierce. ”

This is Alibaba expressed the group level of determination, Ali can in the future battle, really put their mouth of the Penguin (micro-letter) to go home? That depends on Ali in the future will sacrifice what kind of God-class big strokes.