World Cup betting becomes new hotspot

Absrtact: Luis Suarez's one bite on the court, though he has suffered a 9-game ban, has brought wealth to some fans. A European small and medium-sized gaming website, in advance of 2014 years of the World Cup in the Soviet Union God will be bitten again set up handicap, if

Suarez's one bite on the court, despite his 9-game ban, has brought wealth to some fans.

Europe's small and medium-sized gaming site, in advance to "the 2014 World Cup in the Soviet Union God will bite again" set up handicap, if you choose "Yes", the corresponding odds are 174:1. As a result, 39 punters received a maximum of 3000 dollars in the award.

This is just a glimpse of the World Cup peripheral betting. The four-year-old football extravaganza is becoming an unprecedented feast for the world's gaming industry--and its contribution and growth are even more startling.

Watch the ball.

Luoshanwen, in a Chinese culture company as a mid-level, he watched the ball, but also found a recreational activities-the World Cup is not half of the race, his lottery betting has passed million.

Every time he will be at home and abroad betting sites, and lottery results in the circle of friends in order to let more people refer to. Before, guessed "Holland 5-1 big victory Spain" let him in the circle of Friends fame greatly increase. In his drive, middle-aged's parents are also learning to use micro-letters or Taobao to participate in the World Cup betting army. Before, they will only in each Tuesday, six to the community near the lottery betting station, buys the lottery ticket below 10 yuan. "Watching the ball late at night, if not a note, it is easy to fall asleep." "he said.

Some people who are more sensitive to ROI are also getting involved. In a micro-credit group composed of PE, private equity, trust and bank practitioners, everyone is sharing their own record. There is a rule in the group, everyone to 10,000 yuan for the total investment, in the World Cup after 63 games, the people who get the highest returns will receive an extra prize.

Like investment, they mostly carefully calculate the odds, amount of bets, and the final return range for various options. "Instead of betting blindly, you should learn to hedge with odds differentials." "Mr. Sun, who has always loved football, thinks he has finally found a chance to cash in," he said. This investment logic is also simple-for example, you can use 20 yuan to win the strong team, and then use 5 yuan to buy it to lose. In this way, once the strong team wins, you can get a 20% increase in capital, even if there is an accident, you can recover most of the costs.

"I don't think it's a guess that almost all the media in the world have news about the World Cup, the weather, the players, the tactical analysis, even their conversation in the locker room, the betting site's odds are changing in real time, and I can make a comprehensive analysis based on that information and finally decide." This is fairer than the stock market in any country I invest in. ”

More diverse play, also entered China during the World Cup. "4 years ago, you can only buy a lot of wins, flat, negative, or guess 8 strong, 4 strong, and now even who is the kickoff to guess." Luoshanwen jokingly, it's as simple as guessing the size.

Data from the official statistics of China's Lottery Center show that during the World Cup, competition for color sales continued to rise, the first week of sales of more than 887 million yuan, the second week reached more than 3.077 billion yuan, as of June 26 (third week) cumulative amount of more than 5.5 billion yuan, which is equivalent to 4 years ago, China's "The amount of bets accumulated in this World Cup is likely to exceed 10 billion yuan." "The Sport Lottery Management Center of the Sports administration of the director of guessing game Liu Yue forecast."

This figure has not yet included numerous peripheral bets and funds flowing to international gaming sites.

The contest of the dealer

Although Luoshanwen and Mr. Sun have different returns, most of the punters still have no return.

A group known as China's top investors claims to have found a way to stabilise the World Cup betting-that is, to open a gaming company. They calculated the secret by calculating that betting companies would be profitable as long as they pressed the two teams to a certain range. This particular interval is the profit margin of the gaming company.

"If you run a gaming company, you may even have no idea who Ronaldo and Lionel Messi are, all you have to do is adjust the odds according to the amount of betting, and make sure that the betting amount of both bets falls in the profit margin, and you can make a steady profit." This is equivalent to the difficulty of primary math problems. ”

China's lottery sales will usually be divided into three: 69% will be returned in the form of bonuses, and then withdraw 18% of the Community chest, the remaining 13% for the issue of fees. 2010, Ministry of Civil Affairs, Ministry of Finance, Sports administration jointly issued the "Internet lottery sales Interim Management Measures", the first clear Internet sales Lottery must obtain approval of the Ministry of Finance, access to Internet dealers, the only qualified to issue this licensing authority is the Ministry of Finance, the Ministry of Finance for the Chinese lottery industry's highest

This let 2001 rent a lottery machine entrepreneurial 500 Lottery network excited, Shenzhen Yi Sky Network Technology Co., Ltd. became one of the first batch of two companies to get approval, which also let them finally in 2013 successfully landed in the United States Nasdaq, now listed half a year share price has doubled. They are also the only private sector in the country with direct fiber optics, which provide nearly 1000 different sources of odds data before each match in the World Cup, including the history of the game, the players ' situation, and the odds of a foreign gaming company that could affect the decision.

Another to obtain approval of the lottery Lottery Operating Management Co., Ltd., is China's general administration of sports directly under the state-owned enterprises, currently does not carry out the online lottery sales business, but instead become the Chinese quiz opening odds of the set.

The World Cup in the lottery sales, has become a new content of bat war-in addition to Taobao, Tencent, Baidu, Suning, when, and so also put a lot of energy in order to take a piece of the battle. Wanguo in the research report, China's online advertising market in 2013 reached 110 billion yuan, will face the market saturation after the decline of the growth. They expect that the Internet lottery will become a hot spot because of its characteristic of high ARPU (per-user average income) value. "It doesn't matter who announces the market today, it doesn't have an impact on the market structure." We estimate that it accounts for more than 80% of the market, and that there are 100, 200 in the back. "500 Lottery Network CFO Pan Zhengming at the World Cup answer meeting.

Some financial institutions are also starting to become "makers".

Before the World Cup, Hyder Insurance launched the "World Cup regret insurance" in the cat flagship store sale. In addition, a number of similar products named "World Cup concept risk" and "football rogue insurance" are also beginning to go through the road.

Although the insurance company has made it clear that these Shang are "only earn eyeballs do not earn premium", via marketing, but June 26, the CIRC still issued the "on the regulation of property insurance company insurance product development and sales of emergency notice" urgent notice, stopped these with gambling or gambling nature of the insurance products.

Grey Field

It's not just the exotic risks.

During the World Cup, football betting has become the most involved and most frequently funded international investment, and some funds in the US market have even been written into private equity statements with a certain proportion of investment betting. In recent years, the popularity of Internet, mobile terminals and third-party payments has also provided a shortcut for such flows to circumvent national laws and exchange control barriers.

Luoshanwen and his friends ' bets are mostly on foreign betting sites.

Compared with 4 years ago, the 500 lottery network as the representative of the domestic gaming website has also introduced more and more innovative betting methods, but this clearly does not meet the Luoshanwen and other domestic senior gambling enthusiasts demand.

"I earn the most in Holland 5-1 wins Spain, the single highest odds is 300, at the domestic is not so high." ”

His payment method is also very simple-he will first register in a foreign gaming site, and then bind a name of the domestic bank card, and then through a domestic third-party web site to recharge, once the profit can be directly transferred to their bank card.

However, the key to making his choice is that he can recharge his credit card, and the domestic web site requires only a debit card in the name of the customer.

Betting from China has become the most prized incremental market in the world's gaming industry. Jibo (BET365), William (WilliamHill), must win (Bwin), Ladbrokes ads will appear year-round in the European Football League Kanban. It is hard to imagine that the advertisements of these famous international gaming companies, like the Chinese company that sponsored the "curve of the country" for international competitions, are in Chinese.

The world's first gaming company was born in Britain, now the world's gaming industry's most developed countries. Economic observer reporter found that in the UK's famous gaming website on the BET365, will also open in Asia, the popular let the score, that is, the criteria can be adjusted, such as hemisphere, a ball, etc. In addition, the type of betting is also quite rich, in addition to the final outcome, the score, but also can bet total corner number, total red card number, the first half of the game score, the second half of the score, whether there will be penalties, which players will score goals, who will hit the winning ball ...

The gaming site, which claims to be open 24 hours a year, has a dedicated customer service hotline and outlets in China.

Recently, there are claims that the World Cup will create 100 billion of dollars in the gaming market, which Asia because of tighter regulation, the net outflow of funds will contribute 60% of the flow of international gaming sites.

However, the World Cup, the frequent upset, but let the majority of lottery players are very injured.

"Bought Italy yesterday, after the game I went to the rooftop, no nostalgia for this world, jumped, but I did not die!" The original downstairs was full of friends who bought England the day before yesterday, they didn't die! Because the following also pressed the dense densely bought the Spanish friend. "This joke is widely circulated on the Internet.

Luoshanwen to set himself no more than 20000 yuan in total betting limit, and Mr Sun also has his own clear stop-loss line.

"Although this is seen as an investment exercise, even investment is risky," he said. After all, football is round and everything is possible. "said Mr. Sun.