"Worried" commercial sporting goods, don't let the football has become a nightmare

The development of Internet electric power business is a sudden and swift trend, industry coverage is also unexpected, not the most shocking, only more shocking, after the Alibaba settled Evergrande, recently, Beijing East announced the entry of China National security, then, Jingdong Mall will be on line T-shirts, sports shoes, scarves, backpacks, sports bracelet and other national security football related products, The two domestic appliances business giants have settled in the most people "worried" the national football, let a lot of electric business speechless, seemingly is in order to explore the electric business of the road and support the development of the football, in fact, the two giants of the industrialization of the layout of the competition and resources, the market, this way I hope will not let the "more worried".

"Worried" commercial sporting Goods

Two giants have settled in the national football team, the most direct impact than the sporting goods industry, especially the football sporting goods industry, but also accelerated the commercialization of sporting goods and the development of the process of electronic commerce, according to 58 Media Advertising Alliance survey found that from 2008 onwards, Li Ning, Anta, special step, The traditional sporting goods enterprises such as Hong-bland began to enter the field of electrical business, has been to the external impression is "wait-and-see", its not the development momentum of the fire is far less than some rockets like the Amoy brand. But in recent years, Anta, the special step, the gram, the Hong Xing gram, 361° these sporting goods representative enterprises sales have reached the level of hundreds of millions of yuan, has begun to narrow even beyond the traditional electric business sales, which allows the major electric platform has also begun to pay attention to sporting goods inventory this big cake, the cat, when, Jing Dong, Amazon and other electric business executives with major sporting goods enterprises to discuss cooperation, and, this time, the electric trader directly into the sports industry to let the electrical business of sports goods more clearly, sporting goods electricity market competition more intense, survival more "worried."

Electric commodity brand Big fight

Chinese football has always been the attention of the sports industry, the electric dealer chooses the active cooperation with the national football team, in helps the team to carry on the match the sponsorship aspect, is said to be spared no effort, but from the side aspect, the national football team's victory also has brought the better opportunity for the electric business development, the Alibaba's Ma Yun specially watches the Evergrande football match Jing Dong is also actively engaged in business negotiations with the national football team, this kind of gimmick is undoubtedly for their own brand overweight, the electric dealer will brand target and consumer orientation in the Chinese most concerned about football is far-sighted, through sponsorship to win the team, and then get the attention of the people and commodity marketing opportunities, It is not surprising that this brand of electricity has been implanted, and that the electricity quotient of this kind of exploration of football is essentially the Battle of the market brand.

The "gripping combination" of football electric quotient

The emphasis of the football team is the technical support as well as the quality and psychology of the players, the electricity business is focused on the market and the development of the brand, this looks like a horse and horse is not related to the relationship between the cross-industry integration and channel expansion is the King of Survival, The combination of electric quotient and football has opened the market of the electric business and the commercialization of the national football team. However, on the simple development of the fund to provide money and behind the story is elusive, football electric business after the benefit of the integration of the drive, more attention to the team, will be the whole of the development of the players into the electric business development Strategy, By working together to achieve a total win situation, don't let this combination hurt the hearts of the people.

The Internet is an important tool that affects the whole social industry, and is only a corner of the iceberg, in the development of the electrical business is also to various fields in depth, the combination of electric quotient and football will be a new model for the football industry, the exploration of football electric business can be said to be the result of the development of both sides, the country more expect the electric quotient and football can be more harmonious , don't let the Chinese nation become the electric business and the eternal nightmare of Chinese people.

This point of view from the 58 media 58chuanmei.com Reprint Kindly note!