Yahoo e-Commerce application Platform Lexity renamed, back online

Beijing time September 17 Morning News, Yahoo (29.62,0.36,1.23%) announced today, the company has changed the e-commerce application platform lexity to "Yahoo Commerce" and put it back online, calling it a "one-stop service, Provides simple, low-cost, and efficient tools for your store.

Yahoo, which bought lexity at the end of July, said it would retain all of Lexity's products and services, and so far the company has fulfilled that promise.

Yahoo says: "Commerce can give small business owners a one-stop platform for powerful, easy-to-use tools and applications that help them find new customers, increase dialogue with customers, and improve procedures to improve sales, efficiency, and profitability. These tools will be provided through an Easy-to-use app gallery that can be integrated into a merchant's store without complex coding or developer support, allowing users to spend more time running their business rather than focusing on technical execution details. ”

Lexity (formerly known as Vurve) was founded four years ago by former Yahoo employee Amit Coumars (Amit Kumar), which provides e-commerce services for small and medium-sized Enterprises, has its own app store for online retailers, and serves "tens of thousands of customers" in 114 countries.

Among them, Lexity provides the live insights application is undoubtedly the best, this application allows the merchant:

-Get real-time customer tracking information and get personalized marketing referral services to help increase traffic and sales;

-Real-time interaction with visitors to answer questions and provide product referral services, thereby helping to improve customer satisfaction;

-Find top keywords, inbound chain site, store growth and seasonal information;

-Get an in-depth understanding of recommendations based on data and industry benchmarks, and learn about areas where further improvement and growth is available.

Yahoo Commerce will be available to all users of Yahoo Merchant FX, as well as users on more than 30 other E-commerce platforms supported by Lexity. Its main customers include E-commerce solution provider Shopify, open source E-commerce platform Developers Magento and E-commerce software provider Bigcommerce.