Yahoo hints to push instant messaging products to increase daily average user activity

The monthly active user is an important indicator, Yahoo CEO Mayer's ambition is very big, she wants to promote users to use the Yahoo products every day. To achieve this, she looked at instant messaging. "We don't want visitors, we want fans, we want people to always use Yahoo products," said Miss Mei at today's four quarterly earnings meeting. She suggests that if you want to achieve high user participation, it's a good idea to use instant messaging tools, such as SMS apps. Yahoo's access to instant messaging is not surprising because they already have messenger services. She has recently acquired two more companies, increasing its commitment to instant messaging services. Last October, Yahoo bought messageme millions of dollars, an instant Messenger app that could send various types of content, including audio and video. One months later, Yahoo also acquired a start-up company called Cooliris, which owns photo-instant messaging app Beamit. There is no sign that Yahoo will develop its own Instant messaging app, but the acquisition of the two companies is tempting to wonder that Yahoo is likely to develop a multimedia instant messaging service to replace their outdated "Yahoo Pass". In the past few years, one of the fastest growing sectors in the digital world is instant messaging. Facebook has bought more than 700 million users, and the number of WhatsApp users in China is 468 million. Obviously, such a large number of users will inevitably bring revenue to the company. Last quarter, Facebook said apps downloaded 350 million times since they launched the app ads in 2013. (VIAVB, Translate | Fast carp, reprint please indicate source)