Yang Dongwen: Skyworth Group to enable dual brand cool open only for online

September 10 News, this morning, Skyworth Group President Yang Dongwen in Skyworth Ali new product launch announced, Skyworth will formally enable dual brand strategy, which new brand-cool open only online sales, Skyworth brand can be used for online and offline two channels.

The reason for the introduction of dual brand strategy, Yang Dongwen that online and offline consumption habits, and online and offline consumption structure, the two sides will have price conflicts. In addition, cool Open will also try to custom-made services.

Yangdongfang revealed that cool open products will be expanded next year to 30 models, of which 70% of the products will be used for the entire platform sales, including the cat, Jingdong and other online channels, in addition, there are 30% of products for differentiated sales, such as customized or dedicated platform.

However, in the press conference, the Skyworth cool brand launched only three television, respectively, 42-inch 2D youth version, 3D Dream version and 55-inch 3D version, of which 42-inch youth edition Price is lower to 1999 yuan. The construction of these products will be on October 1 on the Cool Open TV official website and the start of the day, October 28, the official sale.

Although the product is divided into online and offline sales methods, but Yang Dongwen stressed that the two brands of research and development, manufacturing supply chain is coordinated to listen to. In addition, similar to logistics, warehousing and after-sale, will also be online under line sharing.