Yang: Lenovo needs to break through tablet computers

The biggest lace news in the IT industry over the past week is that Lenovo has hired a high-profile Hollywood star, biography of Steve Jobs's man and technology investor Kutcher Ashton Kutcher as its product engineer. In the recruitment ceremony, Kutcher for the table sincerity, one knee kneeling from Lenovo Group chairman and CEO Yang Hands to take up the scene of Lenovo badge is very dramatic, for a time, "jobs" endorsement Lenovo, "Jobs", such as the title of the eye-hopping the headlines on the Internet. There is no doubt that this is a very successful marketing campaign, but the real star of the marketing campaign is not "jobs", but Lenovo has placed high hopes for the new Yoga Tablet series. Although Lenovo has tried to launch a number of Tablet PCs in the process of advancing the PC strategy, the Yoga tablet, Yang has started targeting Samsung and the Big Bang.

Flat sales will be broken this year

The survey, published by IDC, a market research firm this September, found that Lenovo's Tablet PC sales reached 1.5 million units in the two quarter, and the gap between the third-ranked Asus and the 2 million units was already slim. This achievement has undoubtedly created confidence in Lenovo's further offensive in the Tablet PC market. "We have had a rapid growth in the tablet market this year, with more than 2 million units in the three quarter and a total forecast of 10 million sales for the year." Yang said that while Lenovo's tablet sales have grown considerably and even reached the top four, the gap between Apple and Samsung, the top two, is still bigger and needs further breakthroughs. "That's why we're putting the yoga tablet as the most important product release of the year." This product is the Lenovo Executive Committee to vote for the product, it bears two roles, one is the product breakthrough, the second is the brand image breakthrough. We think Lenovo has arrived at a time when it needs to break through in the tablet market, and with this product we are likely to make a breakthrough. ”

The confidence of Yang is not all unreasonable. On the yoga slab, Lenovo introduced the previous yoga notebook design concept, it through the original reel support design, to achieve the reading, standing, touch the intelligent use of three models, became the "world's first multimode flat-panel computer"; At the same time, through battery technology and power management technology innovation, The 10-inch and 8-inch Yoga tablet also set a new record for 18-hour, standby-time, 3-month and 2-month Android Tablet PCs.

Challenge Apple and Samsung

"User demand is becoming one of the driving forces behind innovation," said Yang, who says the tablet market is more specific to Lenovo than the burgeoning smartphone product. "Lenovo's tablet is already a profitable business, and tablet computers are closer to PCs and can share channels and sales patterns with PCs," he said. So we think Lenovo is more likely to make a profit on this, and the likelihood of growth will be greater, which is the key to our breakthrough. "Yang said Lenovo hopes to build a stronger core competency in the tablet market with innovative products such as the Yoga tablet," so we will invest heavily in a global listing, and believe that with the launch and operation of new products, we will soon enter the top three and challenge the first two, This is our intention and objective. ”

However, Yang also stressed that mobile phones and tablets for Lenovo, is a long-term strategy within the important areas of the determined. Colleagues who try product and brand breakthroughs in the tablet market, Lenovo will also be active in overseas markets and mergers and acquisitions in the mobile business, "but we will proceed in a step-by-step way, and last year our phones have entered Russia, India and some Southeast Asian countries, now the Middle East, Africa and Latin America, It is expected to enter mature market countries later next year or 2015 years. ”