Year-End benefits for Internet companies: eye-grabbing effects

What does the year-end star Company "grab the headlines"? The answer must be "sun benefits".

Yesterday, an employee of Qihoo 360 Technology Limited ("360"), who was rewarded by an excellent employee, confirmed to the first financial news reporter that they have acquired a stock of 500,000 yuan worth of shares, which will be phased out in a certain proportion of the over the next four years .

Whether it's a TMT company led by Bat (Baidu, Ali, Tencent), or a lot of mobile gaming companies, or big real estate developers, these 2013 's more nourishing industries rely on a myriad of year-end benefits to win the eye effect.

Compared with inviting Japanese actress to participate in the annual meeting, such as "spiritual Comfort", the company's high reward is not lack of practical considerations-performance-oriented. For example, Alibaba Group (hereinafter referred to as "Ali"), this reporter learned that Ali chairman of the Board of Directors insisted that the staff year-end incentive and "contacts" (Ali developed mobile Friends Interactive platform, directly challenged the micro-letter) friend Number expansion hook.

Similarly, some of the real estate sales champion behind, hiding the already earned a pot full of developers smiling face.

BAT Welfare Dark War

Recently, a post entitled "Year-End Award for 21 Internet companies" became popular on the internet: "Exposed" Internet companies showed high benefits.

According to the "First financial daily" reporters understand that the authenticity of these claims to be confirmed, such as Tencent (00700.HK) and other enterprises have not issued year-end awards. In fact, some of bat-led Internet companies ' year-end bonus "tyrants" is also worth pondering.

Ali Group's year-end benefits will be issued in the near future, its composition is more complex, by year-end red envelopes, year-end big bonuses, pay, equity awards and other parts. Among them, year-end red envelopes generally in the company to obtain special results of the year will have, the principle is that everyone has a share, according to how long the employee's contribution in Ali, and all the red envelopes will be sent in the Alipay account, while the year-end bonuses and equity awards, will generally be released in the next April.

This year more special is, Ali 2013 push wireless strategy, through the "Kill to the Penguin home" gesture "war" Tencent (00700.HK). MA in the internal Mail issued a storm of death command, said all Ali employees to participate in "intercourse" challenge the micro-letter war, "who does not participate, who should not stay in this company." ”

In order to improve the number of users, Alibaba also put forward in the company's internal "100+" program, that is, each Ali staff by the end of November 2013, its company outside the "contacts" friends must reach more than 100, otherwise not get the year-end red envelopes. Ma Yun said, this "bad idea" is he proposed, also he insisted, "there are 100 may not have red envelopes, no 100 is certainly no red envelopes." ”

Yesterday, a number of Ali employees to our correspondent confirmed that most people have completed the "100+" above "performance", coupled with the 2013 "double 11" historical results, most of the year-end red envelopes are still confident.

Baidu, which landed in the U.S. capital market, played a family card this year a Baidu employee told the first financial daily Reporter that at the beginning of this year, Baidu chairman and CEO Robin Li had sent an internal mail saying that because the total number of employees in the company is over 20,000, it is difficult to find a place in Beijing to accommodate so many employees, So this year will not organize full annual meeting.

Still, Baidu recently held an awards ceremony for outstanding employees at its headquarters in Beijing. Baidu outbound travel, will be excellent staff and team representatives of parents to the Baidu headquarters in Beijing. Netting employee relatives also has a unique gift package, which has Baidu Cloud Sphygmomanometer, Archie Art video card, as well as warm Baidu Pillow, and 2014 CSR report.

Jing Dong is more straightforward, January 12, Jingdong Mall annual meeting scene, the company CEO Liu with a windbreaker, sunglasses, hats, white scarf appearance. He brought 1 million yuan in cash, in the form of lottery, half of which was issued at the annual meeting, and 500,000 yuan is issued to the overtime staff.

360 of the stock pk Shi Yuzhu health care products

The 360, which has landed on the New York Stock Exchange, also made headlines with its 17.87 million-dollar employee benefits. This reporter learned from the company's employees, Zhou in charge of the company's year-end benefits include: 1 units worth more than 1 million of the Cayenne luxury car and reward for each outstanding staff value of 500,000 yuan of shares plus with parents Hong Kong tour. It is worth noting that 360 of the hand Tour team also received a special award of 1 million yuan.

The 360-year lottery is also "tyrants", with the exception of 3 Dubai, with 300 kindle, 88 gold bars, more than 60 ipads and 20 Samsung Noteⅲ handsets and 16 iphone 5s "Tyrants Gold".

Zhou, who has always been "unwilling", said in a microblog that he hoped the 360 prize would be "not tens, but billions", and that next year's 360-year meeting would be not just a stock option, but also a Porsche Cayenne for 10辆百万.

But compared with the same value of 500,000 yuan last year, the 360 share price has gone up over the past year, so it has been "shrunk" by the number of shares. U.S. time January 13, 360 shares rose 3.01% to 83.48 U.S. dollars, nearly a year's rise of up to 153%.

Although it is said that "only give restricted shares not to cash the year-end award is bullying", but there is analysis that the reward company stock is a good incentive, the second is the high incentive to earn enough eyeballs, to use this marketing a attract talent.

This reporter from another in the stock game Enterprise giant Network Group Co., Ltd. learned that the company's year-end benefits include half a year bonus, small double, spring Festival red Envelopes and health care products. In view of the giant network chairman Shi Yuzhu's entrepreneurial origins, health care products are the traditional "brain Platinum + Gold wine" combination.

2013, mobile phone games stand in the forefront of the industry, hand-travel concept of the company's year-end award has also gone up.

For example, Suzhou Snail Digital Technology Co., Ltd., its chairman and general manager Sihai with 5 Mercedes-Benz Smart cars to reward outstanding employees, this is not the annual payment of the kind of red envelopes, including 24 snail mobile phones and thousands of prizes.

Another game development company Hangzhou Lok Hong Kong Technology Co., Ltd. (hereinafter referred to as "Lok Hong Kong Technology") of the annual meeting, the big screen jumped out of the "pay 50%" words. In the eyes of the company's employees, this is the most luxurious "Sunshine Award" ever thrown by their CEO, Chenbo. Hong Kong Science and technology staff to the "First financial daily" reporter disclosed that not only is a front-line research and development operations staff, even the front desk staff and the sweeping aunt are in the list of salary increases.

However, a close to the top of the company in the interview with this reporter did not cover the full coverage of the pay for confirmation.

Unlisted Internet companies, despite less equity incentives, have resorted to practical incentives. "10 Audi A4", this is the UC excellent plan to the 10 annual outstanding staff to distribute the benefits, company tax, insurance, license and parking fees, bare car total cost of more than 3 million yuan.

Developer Show Performance

Show benefits of the upgraded version is Show performance.

A number of developers to the "First financial daily" reporter disclosed that this year has a plan to raise the year-end award. At present, the most power of the year-end award from the Green City Group, the company's Shandong Jinan Whole village project a real estate consultant sales of up to 399 million yuan a year, become the Greentown group 2013 "Pin Crown", the female salesman got the after-tax 5 million yuan bonus.

"The celebration" is the constant land production (00333.HK), the reporter learned that Evergrande ordinary employees of the year-end award has been set a good standard, with a significant increase in the year before, as at the end of December 2013, Evergrande Cumulative contract sales amount of 100.397 billion yuan, compared with 2012 year-on-year increase of 8.8%. Also into the "billions of clubs" and Beyonce Garden (02007.HK), its year-end award plan has yet to be disclosed.

A real estate from the land to sales, the normal development cycle is two or three years. However, in the case of a better market last year, many developers have implemented a "high turnover" policy, from the land to the opening, the duration of compression to seven months, which is the main reason for the faster cash returns. State-owned enterprises and private enterprises have different levels of welfare distribution. "Most state-owned companies set their plans at the start of the year, and when they do, they can get bonuses." "Hangzhou, a state-owned enterprises in the background of the deputy vice president of the reporter revealed that the impact of a number of foreign developers, they just completed their performance this year, is a near misses, year-end awards will not be too big surprise."

Thanks to the market in 2013, some employees of the intermediary industry are also rich, an intermediary agent to our correspondent disclosed that although they do not have an annual award, but the Commission is also very expensive, March 2013, a well-known staff of the Commission took 800,000 yuan, if the annual results look, An estimated commission of more than 2 million yuan.

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