You don't know about the Japanese mobile internet!

I black Horse

Guide: Don't always stare at the United States, the other side of the ocean except Uncle Sam and Japan. Black Horse has always wondered what kind of mobile internet can grow on 4G soil there are card games, divination applications, and gree, line. Black Horse interviewed Dolphin browser Japanese company CEO must He Zhengming, ask him to talk about the situation there, also please think about, which picture will be China's future.

March 2012, the dolphin launched a formal Japanese version, allegedly now market share in Japan's http://www.aliyun.com/zixun/aggregation/17373.html "> third-party browser ranked first, Other popular Japanese mobile browsers in addition to Chrome, Firefox, as well as the local lunasape, Slephir, said the two in the PC side did a good job, but the mobile end of the general performance; He also described the dolphin's Android users far more than iOS users, The main reason is that iOS devices cannot switch the default browser.

Promotion mode

Dolphins are promoted in Japan mainly by operators, since March 2012, KDDI all new customized mobile phones will be pre-installed dolphins (KDDI market share of 30%); In the first half of last year, they collaborated with SoftBank on social browsers, which incorporated Facebook, Twitter and the Japanese Mixi.

In Japan, where markets are relatively closed, it is a powerful way to promote through operators, but he says that if they want to work with operators, they must have unique places to attract them. He also introduced other effective ways to promote: Japan has a lot of magazines to introduce apps, the audience is not very concerned about the number of users is a good way to upgrade, but also to update as much as possible, especially the Android version, which for the promotion of the market (the App Store and Google Play) is good for the rankings , and Japanese users also value the product's feedback on their comments as a measure of the developer's accountability. In addition, there are more common mobile advertising, flow replacement and other means.

Unlike China, where Japan has only Google Play and KDDI two Android markets, SoftBank and NTT DoCoMo "Market" point to Google Play, which means that the app also lost some promotional methods, but also standardize the market, user-friendly. It is strange that the closed operators do not have their own harsh, and the other is that with the popularity of smartphones, users are increasingly clamoring for openness, and operators are providing as many additional services as possible to increase the user's reliance on them.

Because the network condition is good, the Japanese user in the work process often loves to play based on the HTML5 the webpage game, must say this is also one of the reasons which the dolphin is popular. According to his observation, Japanese users have up to two hours a day to play mobile games (including page and local games), but because of privacy issues, they do not count the user time to play the game on the dolphin. As a distribution channel, dolphins are now collaborating with a number of game makers and are doing a game center similar to an open platform.

Unlike Chinese users, the Japanese are not too willing to read on the phone, and he thinks that this is related to the strict copyright protection of Japan, "they will be read to download the genuine electronic version, rarely through the browser online to see." For some online literature, comics, the format can not be viewed through the browser, the need for specialized software.

Japanese users have a good habit of paying, but it is in keeping with Japanese habits and traditions to make money from them. Facebook now has more users in Japan than Gree and Mixi, but the income is less than the latter, the reason for this, according to a head of dolphins. The Japanese have some "strange" hobbies, such as the use of divination to pay a particularly high, 70% of which are female users; their customization requirements are also very strong, there are rich plug-ins of dolphins are so pro-Lai, in these plug-ins, Evernote, Dropbox, screenshot demand is very large, Dolphins are also doing some charging plug-ins. He also revealed that in the Dolphins of the global users, the Japanese to use the sonar function is the most, as for the reasons he can not say.

The Japanese on the mobile phone's cultural sensitivity is mainly in the game, for some tools, social class applications, if indeed outstanding, such as a better overseas reputation, the Japanese are willing to accept, "they also like the internationalization of things that people have proved."

For line

"Line in Japan is very hot," he said they have 100 million users, he believes that line's vision is to become a mobile Internet portal, can do all kinds of things through it. According to him, and micro-letter similar is, line also has a lot of business official account, but unlike the former has so strong media attributes. Line has begun to distribute games, but it is the product of its own development, one of the decryption game in the first two weeks of the promotion of the income of 1 million dollars. He says there are more attempts to commercialize the line, "as is well known, some of their expressions are also charged, but very popular."

The writer is an entrepreneur journalist Chao