Yu a high-profile introduction of God horse, God horse is God horse?

[Core Tip] at Yu Card, what is the ultimate business model of mobile search in fact, they still do not think clearly, this still needs stones.

At the podium of the Gmic Global Mobile Internet conference in 2014, UC's excellent view of the President Yu wearing a white printed with new products God horse search image "Grass mud horse" POLO shirt, first he sued in the past few days, there is another search for the main business of internet companies to the UC browser "blocked and shielded" , then he introduced the new product of God horse in high profile. He provided a set of data: At present, God Horse Search month active users have broken through 100 million, now God horse search accounted for the mobile search market share of 20%.

We found Yu and he did an exchange, and then we put aside the company's battles and gossip, explore the god horse search, what exactly is this thing?

What is the mobile search that God Horse understands?

God Horse said that they do is mobile search, then we first have a problem, in the end what is mobile search?

The answer is: I don't know.

Previously mentioned "mobile search", it will always follow another word "pit", for a number of reasons, such as the mobile end of the user to use the search engine? Is it okay to search for something like this at the mobile end? So while companies have been trying over the past few years, no one dares to say that they have found their way. Now the entrance of the god Horse is no exception, Yu said that now mobile search itself in the early stages.

But at this early stage, he saw three dimensions:

First, the user search input mode in the development. Traditional PC Search is the user input text, and finally come up with a search results. In the next five years, the proportion of text input quickly dropped, five years after the text input to produce search results may be reduced to 50%, the rapid growth is around the characteristics of the mobile end of the input, such as voice input, camera input, click Input.

The second line of change is to present the user with a change in search results. Traditional search results in the pursuit of "full", the whole based on the text chain to render the search results. But at the mobile end, this form does not apply. In mobile search, the results of the total to the user is not a doubt, but to the point that the noise becomes more important.

The third line of change is relevance. The relevance of the traditional search is based on text keywords, Google called PageRank, through the relevance of processing. However, in mobile search to gradually transition to personalized search.

God horse in these three lines will work hard, but specifically what, such as the input method will have any changes, Yu temporarily unwilling to disclose, and said soon "God horse will also out of their own clients, in the client's front-end display will do a lot of innovation." ”

At present, God horse search for apps, shopping and novel search to strengthen, such as search for certain keywords will directly appear app download jump link. This makes people think of pea pods in the attempt of mobile entertainment search, that is, in Pea pod App, search entertainment content, will directly appear to provide the service application, and directly into the application to use this service.

Yu deliberately clarified the difference between the horse search and pea pod, "This is not the same thing," he said, users in a comprehensive search or full web search in the entrance of the search habits and in the vertical application does not understand, such as in Taobao to find a product, and in God horse find a product, the use of the word is absolutely different. Also check the price, Taobao inside directly type "IPhone5" can be, in the whole network will search "IPhone5 price" and so on.

In contrast, he argues, the full web search has an advantage, that is, when the user feedback to the results, the full web search data accuracy and richness is much higher. "For example, a user's evaluation of an application may not be an evaluation in a pea pod, it may be an evaluation within a community, so that it gives the user more overall results from a whole network perspective." ”

Now God horse Search team has 200 people, these people are an independent team, God Horse Search is also under the UC Group of an independent brand, its location and development path can refer to the group under another brand long tour. UC to God horse's expectation is to become the UC browser, after the nine-game platform after the third entry into the international market business.

Possible ways of commercialization

Another issue of concern for mobile search is the business model. Yu's answer to this question is, "What is the ultimate business model for mobile search?" Without thinking clearly, this requires stones. ”

He said that for the god horse, now focus on products and technology, the next stage is internationalization, commercialization is after these things.

Still, he could see some of his ideas for commercialization from his answer.

The first thing to be sure is that the future of God horse search commercialization is not the traditional PC search era of the keyword advertising that kind of presentation. Here, Yu mentioned hao123 's example, he said, "Do you know how much hao123 a year's business income?" 6 billion, but the user ads feel basically weak, but in turn, hao123 to the user is very good user products, while solving a good commercialization. I hope that the final commercial product will form such an effect. ”

At the end of the user to make users feel that this is advertising at the same time, another focus is to rationalize the relationship between the parties in the industry chain. This involves two aspects, the first is related to the content of the industrial chain, how to form users, search engines to the content of the production side of the supply? Now search ecology, I think that users have been very good service, but the upstream content is actually very poor ecological. How to let the user get the service while the upstream also can benefit? I'm going to make it a new way to balance the ecology. "he said.

In addition, in the commercial ecological chain of advertisers, search engines, users of the supply problem, God horse search hope to achieve user needs and business needs, can make the two more balanced to be satisfied.