"Yu Big Mouth" again out of the lake, Huawei emboldened enough?

March 4, Huawei Terminal Chairman Yu in the Barcelona MWC Conference on the mobile phone market trend, the apple, Samsung, Millet, Lenovo and other competitors one by one points, and said that Huawei in the next 35 years will become the handset market leader. At the MWC conference, Yu reiterated his view that "in the future our main rivals will be Western companies, not Chinese companies." 3-5 years later, most Chinese smartphone makers will disappear and we will become market leaders. And said few companies can be compared with Huawei in research and design investment. Referring to rivals and their products, Yu said: "Samsung (Galaxy S6) is not much competitive." Samsung's brand is more powerful, but our products are better. Over time, you will see change. "Lenovo is too focused on marketing and sales, ignoring technology and innovation." Referring to the millet and its MIUI user interface, he said that Millet is good at tips and small products, "many handset manufacturers look very successful, but they will soon disappear." In the long run, I don't think they can survive. ”

Yes, you did not read the wrong, after a while the Huawei "more than a big mouth" again out of the lake, and in Barcelona MWC 2015 Congress to learn from the Caocao, and then a boiled wine on the hero. Imagine the Huawei consumer terminal BG in the next 35 years to eliminate Yune, Shingo the pomp. But a closer look, Huawei's opponents are Huawei's conquest of the mountain, the mouth of the attack is what Huawei is missing, and in the big mouth proud of the place, Huawei is not invincible.

Where does Huawei's clout come from?

The big mouth of the heroic and self-confidence, stems from its leadership of the consumer BG in 2014 strong performance. According to Huawei's own 2014-year report card, we can see: In 2014, Huawei Consumer BG's profitability maintained a sustained rise, and exceeded the annual profit target, expected sales revenue will be more than 11.8 billion U.S. dollars, an increase of about 30% per cent, in shipments, 2014 Huawei smartphone shipments will be more than 75 million units, a year-on-year increase of more than 40%, which used to snipe the Internet brand Huawei Glory smartphone in 2014 contributed more than 20 million units of sales. In terms of brand value. Huawei, for the first time, became the top 100 mainland listed company ranked 94 Interbrand, the brand value of 4.3 billion U.S. dollars. 2014 for Huawei, the more important thing is that by virtue of Huawei Mate7 successfully broke into more than 3000 yuan for domestic high-end market, and presented a difficult situation.

Second, Huawei's emboldened enough?

Obviously, the Huawei Consumer terminal in 2014, the results of BG to Huawei and Yu great self-confidence, but also to the Huawei Jiangshan, boosting the wording of the emboldened, but this is not enough, but also to see how Huawei reviews the market performance in 2014. According to the Market Research Institute Trend Force released 2014 rankings of global smartphone shipping data. We can see the top 10 in the world are Samsung, Apple, Lenovo + Motorola, LG, Huawei, Millet, cool, Sony, ZTE and TCL.

And from this list we can see Huawei reviews the company in addition to millet, market share in its forefront, and how much ahead? Among them, the Samsung market share of 28%, Lenovo (including Motorola) market share of 7.9%, millet market share of 5.2%, and Huawei's own market share of 5.9%. But Huawei's own market share did not meet Huawei's goal of not setting up its own in early 2014, the big Mouth said at the MWC2013 conference, Huawei's goal in 2014 is to achieve market share target is 8%-10%, is expected to sell more than 8000 machines. But with Huawei's own report card and the list, Huawei still has a big gap with the target. The revolution has not yet succeeded, comrades still need to work hard.

Third, Huawei's comments are more than what Huawei lacks

Huawei's big Mouth in the MWC conference on a cooking wine on the hero of the comments, in my opinion is the current lack of Huawei.

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1. Brand influence

Big Mouth first reviews Samsung, that "Samsung (Galaxy S6) is not much competitive." Samsung's brand is more powerful, but our products are better. Over time, you will see change. ”

Huawei's big Mouth thinks Samsung is winning the brand advantage, but the brand is competitive, the brand to a company means:

The company's products and services in the financial aspects of outstanding performance;

Brand's significant influence on consumers ' choice;

The brand is at a premium or a strong control of the company's revenue.

And we use Huawei proud of the Interbrand top multiplying do a comparison will find that Samsung in this list is also impressively in the list, and ranked 7th, leading Huawei 87, and its brand value of more than 45 billion U.S. dollars, but also Huawei's 10 times times the magnitude. And such brand value is now Huawei does not have, is Huawei urgently needed. So we have seen Huawei, in order to enhance its brand influence, has started a series of brand marketing activities in the world since 2012, including sponsorship of the Spanish Football League, Russian football, the world's top leagues and national football teams, as well as AC Milan, Dordmund, Arsenal, A partner at Ajax and many of the world's top clubs.

And when it comes to S6 this product, Yu said its judgment is based on the previous disclosure of some information, but after the release of S6, we saw that Samsung S6 slot point significantly reduced, a lot of product highlights, innovative number of exclusive, the media on its evaluation are positive majority. And S6 has not been tested by the market, big mouth on the conclusion that there is not too much competitiveness is appropriate?

And is Huawei's product better? What's the good news? From a lot of evaluation results, the product is still imperfect, so a better theory of a slightly stronger move, and Huawei Mate7 success, is inevitable or a burst of the accident, I personally think that we need to look at the performance of its follow-up products in 2015 before we reach a conclusion.

2. Marketing and Sales

After Samsung, and Lenovo, Big Mouth cannon Lenovo said: "Lenovo too concerned about marketing and sales, but neglected technology and innovation."

However, the importance of marketing and sales to the success of a product is self-evident, but Huawei has a lot of failures in marketing. Its big mouth is the Huawei Marketing and public Relations department's Headache person, its newest masterpiece is after the Millet note release: Continuously like "recently saw some companies to begin to use the 2K resolution screen, I want to tell everybody is, for 6 inches below, the human eye can hardly distinguish between 1080P and 2K, and 2K screen resulting in large cell phone power consumption, battery endurance is very weak, recently tried MX4 Pro and Note4, battery endurance is too bad, experience very poor! See the millet note only 3000mAh battery 5.7-inch 2K screen, I want to tell you, battery endurance has been very bad! The result was millet reverse marketing, make Huawei steal chicken not eclipse the rice, embarrassed unceasingly.

And the return to the issue of Lenovo innovation he talked about, the individual thought is also lack of the style of speech.

Lenovo chairman Liu said that "although Lenovo has a slight lack of technological innovation, Lenovo has an advantage in business innovation, especially in management innovation." And that the general understanding of innovation is technological innovation, product innovation. In the present, more people think that innovation is the innovation of Internet technology and product. This is the narrow sense of innovation, innovation can be done in all walks of life, but not limited to technology, product innovation, as well as management, business model innovation, the former technology-based, the latter based on business intelligence. Based on business innovation is long-distance running, similar to marathon, the latter is Lenovo's innovative way. ”

Even if Mr Liu is humble, is Lenovo really, as Yu says, focused only on marketing and sales, ignoring technology and innovation? Obviously not, Lenovo Yoga is a typical representative of its innovation, and as the famous Pan-Man association, in 2014 after the harvest of Motorola, its scientific innovation ability to a higher level.

3. Tips and Small products

After saying Samsung and Lenovo, Big mouth and attention to millet, mention millet and its MIUI user interface, he said millet good at small skills and small products, "many mobile phone manufacturers look very successful, but they will soon disappear." In the long run, I don't think they can survive. ”

However, millet is by virtue of the small skills in MIUI, improve the ease of use of MIUI, to the Android user is almost the best of the Android ROM experience, so that the MIUI users of millet very high viscosity. In contrast to Huawei Emui ROM, users of this evaluation is not high, ease of use. Emui 3.0 only slightly improved, but there are still a lot of slots.

And in small products, perhaps big mouth is such as millet hand ring, millet headset, millet charger and so on. But we can see that, like the millet bracelet, headphones, chargers are rapidly expanding, and the opposite view of Huawei, in this market is also want to share a cup, but the effect is poor, according to Xu Qinsong, the first generation of intelligent hand ring TalkBand B1 since the release of about 500,000 units, and millet hand ring its sales have already exceeded million. Wearable equipment as the next wave of hot spots, Huawei compared to millet, in these small products are lagging behind.

As for millet in the future can survive, although Millet has a crisis, but millet alliances, ecological layout of the preliminary completion and millet currently 45 billion U.S. dollar valuation has given more than a big mouth an answer.

Big Mouth proud, Huawei is not invincible

Big Mouth After these opponents, of course, will not forget to praise their own, that "the future, our main opponents will be Western companies, not Chinese companies." 3-5 years later, most Chinese smartphone makers will disappear and we will become market leaders. And said few companies can be compared with Huawei in research and design investment. Huawei products are naturally better than rivals. But I would have, in the next 35 years, Huawei's rivals are both Western companies and Chinese companies. From the current market share, Huawei does not occupy the advantage, in everyone see the trend, struggling to move forward, it is not easy to transcend?

And when it comes to research and development, it is true that Huawei has put in a lot of effort, and the annual surge in research and development investment and how Huawei employees are struggling to make Huawei grow fast. But are the companies that Huawei is looking at are less invested in this area? is not the advantage of research and development? Obviously not: Samsung For example, we can see Samsung 2014 total research and development investment reached 13.4 billion U.S. dollars, become the IT industry research and development investment first. And Huawei's investment in comparison, can only be said to be dwarfed.

V. Conclusion:

Huawei consumer Terminal BG in 2014 did make a significant achievement, and at the high-end foothold, this is the Chinese people and Yu efforts to reward. Set goals, have direction is the leader should do, but also should be rashness. To demonstrate the excellence of their own enterprises, for employees to establish a corporate sense of honor is also the leader should do, but I think this should not be based on the competitors of contempt and comment. The real outstanding enterprise, the outstanding product, is does not need to use the contrast to demonstrate ego. Huawei's Big Mouth is an alien in the culture of Huawei's silent engineers, but is it too conspicuous to be different and random, whether it becomes the old man before the retreat? In the face of 2015 more intense competition, Huawei wants to reach 90 million to 100 million of the shipments target, the mouth is not to say is not, but also need Huawei to work hard. It may be a good time to win the mouth, but the actual win is the hard work. 2015 of Huawei, we wait and see!