Zara Chinese online store is not a swarm of hot pursuit

"Billion Power network News" Zara Chinese online store on-line is obviously not a swarm of hot pursuit.

Billion power network learned that there are still many users of its web site style and purchase experience with reservations, especially in a number of details can not meet the domestic network to buy people's consumption habits, to be improved.

A user bluntly pointed out that Zara shop in the Product Details page set too concise, the product display less pictures. "Click on any one of the clothes there are only 3 photos around, no more explanations and material to enlarge the picture, it is difficult to make judgments." Online shopping needs to enhance visual perception, causing impulsive purchase. ”

Zara Products

Billion power network found that Zara's official website of the basic products on the overall wearing effect mainly to the recent vest as an example, although the picture can be magnified, but in fact, because the model occlusion, can not see the neckline, cuffs, lace and other details. Some of the styles have two colors, but only one color has a detail chart.

Zara size measurement is slightly simpler

Uniqlo's size measurement instructions are very detailed

H&M provides a model fitting room.

On the other hand, Zara "measurements" size control placed more covert, and click to enlarge the European size is still the main, China's corresponding size is placed in the bottom, not intuitive. Billion power network compared with the same as fast fashion brand gap and excellent Uniqlo is the general Chinese size.

Zara Size Comparison Table

Gap Size Comparison Table

The size measurement of Uniqlo is clearly more detailed

In addition, Zara Chinese shop currently does not have a customer service function, which makes the initial user login site is quite confused. "Zara has always been customer-oriented, rapid response, but in the electric business platform, the user's feeling is like facing a machine, like to buy do not like even if, apparently not to the physical store feel more intimate, nor as other online shop can communicate and exchange." ”

The most difficult to accept Chinese online buyers is that Zara did not launch special zone. "It's good to have a new experience at the same price, but not a special offer or discount may be disappointing for those who are price sensitive," he said. ”

According to billion power network to understand, Zara offline entity stores usually have a quarter discount area, but as a fast fashion representative, Zara has strict management of supply chain and inventory turnover, and the huge new quantity and shorter life cycle decide not to have too much inventory and promotional products.

Gap Official shop will have promotional information

Industry insiders pointed out that the domestic online shopping consumers by the frequent price war to cultivate the price sensitive in the short term is not enough to be reversed, for Zara such international brand apparel, in addition to pursuing their own unique management and operation style, but also to consider the purchase habits of local users.

The original brand of Chong, the CEO of the clothing house, said Zara online store today is just the official website opened a sales function, to let Chinese consumers accept, there is a long way to go. "Foreign companies in China on the Internet to adapt to the examples abound, I hope that the operation team can be based on China's national conditions to adjust the strategy, do not become a few months later when we talk about a sigh." ”