Zhang Chaoyang: training Sogou, video into a new profit center

Beijing News (reporter Liu Xia) Sohu yesterday released the second quarter ended June 30 without the audit results, earnings show its total revenue reached 339 million U.S. dollars, an increase of 33%. Net profit of 22 million U.S. dollars, increased by one times year-on-year, the chain down 6%. Sohu CEO Charles Zhang said yesterday in a communication meeting, will cultivate sogou, video business for the new profit center.

Video promotes advertising business growth

According to earnings, Sohu online advertising revenue for 146 million U.S. dollars, an increase of 49%. Zhang said that online advertising revenue growth, one benefit from the growth of video advertising, and the second focus real estate vertical portal advertising growth. In response to the video business's share of advertising revenue and its specific contribution to advertising growth, he said, "video growth is more rapid." ”

A recent event in Sohu Video is a good bet on Chinese sound. December 2012, Sohu Video bought a huge sum of China's sound second-quarter network of exclusive rights, according to industry insiders said, direct investment of more than 100 million yuan. July 15, in the second quarter of a good voice in China broadcast two days later, Sohu Video announced that it brought to Sohu video advertising revenue nearly 160 million yuan, the program has achieved profitability. After the end of the expected advertising revenue will reach 200 million yuan.

Charles Zhang said this May that video will be the core strategy of Sohu's future. To use the strength of the group to develop Sohu video.

Sogou "very close to profitability"

In addition to video business, Sogou is also pinned high hopes. In the second quarter, Sogou revenue was 50 million U.S. dollars, an increase of 64% per cent, close to half of 2012 's annual revenue.

In the past quite a long time, Sohu swims for Sohu Group provides the profit power. Zhang said the company hopes Sogou will become a profitable growth point, "it has been very close to profitability." He said that in the past, Sohu's profit center only swims, is now in the transition period, will cultivate sogou, video and other business into a new profit center.