Zhangxiaolong, did you forget the little Bo lying on the body?

Zhangxiaolong's genius is no doubt that he created a variety of subversive products, and the combination of business, perhaps not the micro-trust or Zhangxiaolong want, but they have made a change.

Recently, a widely reproduced "micro-letter friend Circle information flow ads, Tencent has not yet mined tens of billions of gold ore" micro-letter circle of friends will be online advertising things to hold out the water, for the micro-letter this has not yet developed the vault, Tencent seems to not want to be coy, tucked away, determined to put the problem on the table to talk about.

The first source of Twitter feed ads, the name seems flavor, in fact, the domestic user is not unfamiliar, micro-bo, Qzone and so have already had this in the user information interspersed advertising settings. There have been comments that the 2015 micro-credit will enter the Sham Shui Po, and friends in the circle to release the message between the ads, Tencent's old road, but also simple direct.

There are two diametrically opposed attitudes to the matter. New Year's Day, Tencent shares have risen 13%, in addition to the Prime Minister pressed the lending button, the more inseparable from the gradual sitting of the friend circle to push ads, a large number of advertisers excited, restless abnormal, get a license to enter this virgin land dug treasure, think all drunk. And some users said that such a passive acceptance of the insertion of advertising, there is a "rape" feeling.

Charge or not? For social software, it's going to be a problem. Friend Circle Advertising, is the fate of micro-faith, micro-letter and Zhangxiaolong destined to walk into the room.

Social software looks great, Facebook buys WhatsApp at $19 billion trillion, and social apps are the third most expensive apps in the App Store, and when it comes to micro-mail, it's a "Tencent's only ticket to the mobile internet era" to drum up the trump card of social applications. But Lengnuanzizhi, MA says more than once, that the ticket he got was at most a ticket. With the title of the most important entry, social apps seem to prop up the company's mission, but the more famous it is, the more likely it is to become a vase. Everyone should work hard, especially the social application does not revolve around the problem of "making money to support the family", and long living in purdah will become a laughingstock.

Social applications in Asia, represented by line and Kaoka talk, are more coveted by Twitter and Facebook than relying solely on social-media advertising to attract users to pay for certain feature services. The commercialization of micro-credit stumbled in constant questioning, Gmic 2013, Ma said, "Mobile social gaming is the biggest breakthrough in micro-credit commercialization." From the fourth quarter of 2013, the small step of the micro-trust game, to the micro-credit game release interval fast compression, game self-learning and other mobile games full embrace, especially the Tencent game in the first half of 2014, the 40% increase in the light, micro-letter is not very necessary in the user size and profitability of the problem entangled in the mobile game area to find a place to stay. But 2014 Q3 single season mobile game income as much as 400 million yuan decline, and again sounded the alarm, commercial shackles more and more heavy.

Micro-letters in the social software value of the core indicators-the number of users, naturally strong enough to be picky, but at the same time its load of commercial liquidity pressure is much greater, the profits of the little money obviously and its role is very uncoordinated. Although Zhangxiaolong repeatedly stubborn, in the face of opening a friend Circle feed advertising may bring a single quarter of 900 million yuan revenue of the huge temptation, what is the use of moral integrity? In particular, some areas of the red in the case of how to refuse?

Value-added service is the most not bad profit model of mobile social app, including game, pay expression and service, value-added service is the natural extension of user's demand, users can accept paying to complete service. Micro-letter once stepped into the value-added services and electric business model, now back into the van, walk up the old way of advertising profits, metabolism can be ready?

The electric business frustrated and the mobile game pressure, the micro-letter has to reconsider advertising this old Internet profit model. And the origin of the IM, is destined not to make too much space for advertising, not yet from the ads brush screen crawled out of the micro-letter, the so-called official version of the ads can appease users vulnerable to the feeling of advertising nerves?

Did you forget about the little Bo who laid his body on the road?